With smartphone penetration rates fast approaching 100%, almost all businesses are transferring to the digital medium. This is where the customers are and the money.
Businesses must now invest in online marketing. It’s the only way to remain successful, acquire and retain customers, build brand awareness, and increase profitability.
The problem is that digital marketing is always evolving. The sheer scope and scale of digital marketing make it a complex and challenging arena. But in order to keep a steady flow of targeted traffic converting into leads and sales, you need to be armed with adequate knowledge. And this is where digital marketing resources can help you learn everything there is to know, gain in-depth perspectives, and stay up to date with current trends to help expand your business.
Aspects of Digital Marketing
You already know that digital marketing comprises of several components.
In order for a digital marketing campaign to be successful and productive, you need to understand the fundamentals behind these specialized areas. But you may want to focus on a few depending upon which of them align with your personal goals.
You should also consider implementing best practices for a more comprehensive omnichannel presence and which digital marketing tools can help you achieve greater success. In addition to this, incorporating various aspects of customer interaction, such as acquiring the right metrics, data analytics, user experience, etc. are essential for a robust online presence.
Various Marketing Resources
There is a lot to learn about digital marketing. Some of the top digital marketing resources include:
- Online courses
- Social media communities
- Online forums
By consuming a mix of content related to digital marketing, you have an excellent opportunity to educate yourself about what’s important and how to create the best results.
Some of the best digital marketing resources to consider in 2020
With the willingness to learn, patience, and perseverance, you can get far in every aspect of your life. And digital marketing is no different.
This just may be one of the best places where you can learn or perfect your SEO game. So whether you’re a newbie or need a quick refresher on everything SEO, Moz has got your back.
From blogs to videos, they have content that is beneficial to your success. Common SEO topics have been discussed in detail, including ranking and visibility, links and link building, keywords and keyword research, local and international SEO, onsite SEO, mobile SEO, and much more.
But there’s more to it than just SEO. There are additional resources on content marketing, analytics, and reporting, social media and influencer marketing, etc.
And did I mention it’s all free!
If you want the latest marketing resources from leading digital agencies around the world, you need not search any further. At Digital Agency Network, you’ll find research reports, whitepapers, toolkits, guidelines, surveys, infographics, magazines, and podcasts.
But more than this, you’ll have the latest marketing news at your fingertips and information about events where all the action is happening.
This is your chance to take your digital marketing skills to the next level. Learn to think and act like a professional. HubSpot Academy is offering free, online resources, from short courses to comprehensive certifications and everything in between.
All popular topics are available, such as SEO, content marketing, email marketing, social media marketing, etc. There is an incredible amount of content on this site. The answers to all your queries are sure to be found.
It is a comprehensive online course for beginners. It covers several introductory concepts related to digital marketing, search engine marketing, search advertising, mobile, social, analytics, and video.
No list can ever be complete without this name. As the guru of digital marketing, Neil Patel is your source for all things marketing. From blogs to videos, he knows what it takes to generate more traffic and sales to a website. And he’s here to guide you all the way. You’ll discover a combination of services, such as keyword tool Ubersuggest, SEO Analyzer, and the free backlink checker Backlinks.
While the blogs are information-rich and full of insight, Neil Patel now offers short, to the point videos that teach viewers new marketing tactics regularly. But no matter which resources you use, the step-by-step instructions are simple for anyone to understand and follow.
Want to perfect your pay-per-click marketing techniques? WordStream’s PPC University is the place to be. This free online learning resource helps you learn cost-effective strategies that drive the best results. Moreover, there are three streams available depending upon your level of expertise: beginner (PPC 101), intermediate (PPC 102), and advanced PPC.
But here, you’ll find more than just PPC Research. Other resources include Keyword Tools, Search Marketing Fundamentals, Online Marketing Tools, AdWords Certification Tips, and much more. And with a multitude of webinars and white papers accessible on mobile phones, you can enhance your digital marketing education while on the go.
Backed by loads of research and how-to advice, Content Marketing Institute University can help you come up with the best marketing strategy.
With the aid of online education, print, and in-person events, you have access to several resources that let you master everything there is to know about digital marketing.
Virtual training programs are devised to allow individuals to work at their own pace. And with the right skills, you can do your job better and more effectively, growing your career as a marketer.
Believe it or not, there is more than entertainment on this channel. The platform actually has a massive collection of valuable content about digital marketing and everything related. Simply search the topic and hundreds of results will pop up, from guides to tutorials to walkthroughs for specific problems.
But as words of advice, remember to select notable individuals that offer sound advice. Better choices include any of the names mentioned above, or others such as SEMrush, Gary Vaynerchuk, Seth Godin, and Jay Baer.
What are the benefits of digital marketing resources?
1. You can learn just about anything if you put your mind to it.
With digital marketing, concepts are continuously changing. What was applicable a few months ago may not apply today. So it’s always good to stay current with the latest trends. This involves applying some of the online digital marketing certificate programs as well as subscribing to digital marketing online resources. But having said that, any online resource, no matter how old, can help you develop fundamental skills.
2. Gather in-depth knowledge.
Besides the basics, individuals have the opportunity to understand and implement various strategies concerning the numerous components of digital marketing. Hearing what experienced experts have to say can get you started in the right direction. Now you can save yourself from making mistakes that you otherwise would have made.
3. It saves time.
Because there is a vast amount of content available online, you can find ways to consume content that suits your lifestyle choices. For those who have time to read, blogs and ebooks are wonderful sources of information. But for those who have time constraints, podcasts offer a great alternative.
4. A variety of cheap options.
While many entrepreneurs invest a great deal of money to acquire formal education in the field, others who do not have adequate funds and must, therefore, find an alternate method. In fact, numerous free digital marketing resources are helping anyone, and everyone hops on board. Select the resources that fit your budget, your preference, and your learning style.
5. Become a member of the digital marketing community.
Everyone has experiences to share. Engaging with like-minded people who may be in the same boat as you can enhance your ability to learn.
Consider looking into our collection of the best digital marketing articles on the latest strategies, trends, various tools, and ideas for digital marketers.
Tips for Learning Online Marketing
Here are several guidelines that can make the entire process as straightforward as possible:
- Start by building SEO skills. This concept is applicable to other areas of digital marketing, such as content marketing and social media marketing.
- Once you understand a strategy, implement it. Measure the results and learn ways to optimize them. More importantly, learn from your mistakes.
- Keep practicing.
- Digital marketing is continuing to evolve at a rapid pace. So don’t take it for granted that you’ve learned everything there is to learn.
- Stay up to date with current trends.
- Get firsthand experience by working alongside professional digital marketers.
- Get certified.
Comprehending the ins and outs of digital marketing requires a great deal of dedication. It’s more than merely gathering and understanding information. You must be able to implement everything and identify tactics that are the most suitable for your brand.
Digital marketing is more about trial-and-error than following a set of predetermined rules, there is no one-size-fits-all solution. You must experiment with numerous strategies or combine ideas to acquire maximum results.