BLOG | Mobile Marketing

The Battle For Mobile Content: Facebook Instant Articles Vs. Google AMP

By now, it is crystal clear: Mobile web has become the primary platform to access internet by overtaking desktops. Thus, designers are shifting the ways of webpage designs and display primarily to suit mobile platforms. But this is a tricky process as one needs to consider factors such as limited data plans, fickle networks and …

BLOG | Mobile Marketing

How To Increase In-App Purchases In 2019

In-app purchases are the most direct way to make money online. They are a proven way to monetize apps that have worked throughout time. The benefits of in-app purchases are countless. People love to shop with their phones – 44.6% of Black Friday shopping online is done through mobile devices. What is more, when they …

BLOG | Mobile Marketing

What Does Google’s Mobile-First Indexing Mean For Businesses In 2018?

Let’s face it. We’ve been hearing about mobile-first for years now. It’s been an imminent Google algorithm update for a while now, so it’s easy to forget exactly what it is and why it matters. Brush up on your mobile-first history and find out why it’s so important right now. The mobile-first index timeline • …

BLOG | Mobile Marketing

7 Compelling Reasons Why Businesses Should Have Their Own Mobile Apps

Businesses with an edge control the most significant market shares and have the highest sales figures. This is because they give customers a reason to choose their products or services over the competition. Since there might be 4 billion members of the mobile population by 2020, isn’t that a compelling reason why your business should …

BLOG | Mobile Marketing

How To Utilize Artificial Intelligence In Mobile App Development

Mobile apps have been at the center of the technological revolution because of rising consumer demand for instantaneous, on-the-go access to content. From social media and gaming, to food services and banking, there’s an app for that. With U.S. users spending over 5 hours a day on mobile apps, it’s no wonder apps are one …

BLOG | Mobile Marketing

8 Reasons Why Mobile Apps Are Better Than Mobile Websites In 2018

Long-reigning king desktop is dethroned and the mobile era is ushered. As of this year, the global mobile population amounts to 3.7 billion and by 2020, we will reach the 4 billion watermarks. Amidst the surge, mobile app market is growing exponentially. In the wake of it, businesses are faced with a dilemma whether to …

BLOG | Mobile Marketing

How To Double Up Sales By Implementing Mobile Marketing Strategy In 2018

At the end of each year, business owners swot new trends on marketing and plan their mobile advertising campaigns to increase sales. This is the case of those who work in the B2B sector, which is business-to-business. Such marketing includes product sales or services, one company provides another with. Methods are based on the same …

BLOG | Mobile Marketing

How To Build Your App’s User Base – Start Local

Many founders want their app to be a global sensation from the day it launches. When you believe you’re onto a good thing, it seems limiting to hide it from the rest of the world while you focus on one small market. We understand the appeal of going big from the beginning, but if you …

BLOG | Mobile Marketing

10 Tips For Effective Email Marketing During Mobile App Development

If you are one of those who thinks email marketing does not work, then you are definitely missing out on a huge market opportunity. The reason most people conclude email marketing is least relevant is that they aren’t doing it effectively. An effective email marketing campaign will definitely produce tremendous results. It is a good …

BLOG | Mobile Marketing

So You Have An App Idea – Now What?

The lightbulb moment has occurred, and you’ve got the winning idea for an app. Now, what do you do? Let’s assume you don’t have the resources to develop it yourself and you need to outsource; engage with an agency. How do you know who to choose and what you need to bring to the table? …

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