How to Drive More Action Using Email Marketing

59% of marketing emails influence purchase decisions. If that doesn’t highlight the power of email marketing – I don’t know what does! Email marketing is one of the most effective marketing tools for driving traffic to your website, generating leads, and converting sales. It can be a gold mine for marketers (when done correctly). Over …

7 Visually Appealing Emails That Caught Our Attention

Have you ever come across an interesting email while browsing through your inbox and read through the entire email in awe without realizing that it’s a sales email? I have, several times. And I really enjoy emails that are interactive and that persuade me into clicking to know more. Such attractive emails that catch the …

How Do I Get Email Marketing Started for My Business?

Looking to get email marketing started? You’ve come to the right place! Now, more than ever, email marketing is so effective in today’s digital world. According to Hubspot, 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands. At Bold x Collective, we always …

Growing Your Agency Using Newsletter Influencers

As goals are set and growth plans are discussed, many agencies and digital tools get to the point where it is decided one method of grooming future clients might be through newsletters. Surely there are good reasons for it as there are several great examples of excellent digital marketing newsletters to subscribe to. However, what …

Best Mailchimp Alternatives to Use for Email Marketing in 2021

It is commonly assumed that e-mail marketing has the highest rate of investment among other online marketing strategies. Given that lots of people are using e-mail platforms extensively, e-mail marketing seems to be one of the most cost-efficient and easiest ways to promote a business.  There are several email marketing tools that you can explore …

Top 10 Email Marketing Blogs You Should Definitely Follow In 2021

As the third most important source of both B2B and B2C marketing, email marketing is an important digital marketing category. If you wish to grow your brand and achieve your goal, relying on social media and PPC campaigns is not enough. For business marketing, it’s by far the most popular form of communication. 86% of …

How to Choose an Email Marketing Platform for Agencies?

Some believe that email marketing is long gone due to the later advancements in technology that have prevailed in the business world. However, email marketing, being a rooted method of online marketing, has already proven its cost-efficiency. Given that people are using email extensively, email marketing is still one of the easiest and cheapest ways …

10 Tips On Effective Email Marketing For Mobile Apps in 2021

If you are one of those who thinks email marketing does not work, then you are definitely missing out on a huge market opportunity. The reason most people conclude email marketing is least relevant is that they aren’t doing it effectively. An effective email marketing campaign will still produce tremendous results in 2021. It is …

9 Email Marketing Mistakes To Avoid In 2021

Email marketing still heavily dominates most companies’ digital marketing strategy and with good reason. 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. Here we listed the top email marketing mistakes to avoid for being successful. As email marketing has become an integral part of everyday business, having …

How To Optimise Your Email Marketing Campaigns?

Need help optimising your email marketing campaign? Well, as an Email Marketing Agency in London, we know a few things! After reading this article you will have relevant, up to date knowledge, and the confidence to take the correct next steps to take your email marketing campaign to the next level. If you dissect a …

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