Email Marketing

With the Internet’s growing influence, there are now a million and one ways to market a product or service. Yet, what’s so interesting about all these methods is that email is still preferred by 72 percent of people. When it comes to business-to-consumer interactions (B2C), email is often one of the more ROI positive strategies you …

If content is king, then email marketing is queen. There are many businesses that fail to understand the true potential of email marketing. After a few emails that receive no engagement, plenty of marketers label their activity as ineffective. That’s one of the biggest mistakes you can do right now, as email marketing is one …

Are you getting the results you wanted out of your email marketing campaigns? 42% of marketers say their email marketing strategy is very successful. With the number of email users forecasted to increase over the next year, supporting your overall business strategy with email marketing is a no-brainer when selecting digital marketing activities to invest …

There are several ways to boost your email open rates and email marketing return on investment (ROI). Let’s talk about three of the most efficient ones and see how you can integrate them into your strategy today. Your email marketing metrics give you invaluable feedback on how your content performs. Open rates tell you a …

If you are one of those who thinks email marketing does not work, then you are definitely missing out on a huge market opportunity. The reason most people conclude email marketing is least relevant is that they aren’t doing it effectively. An effective email marketing campaign will still produce tremendous results in 2019. It is …

Email marketers have a variety of tasks on their platter. From building email lists to crafting and scheduling newsletters to measuring the results, there never seems to be enough time in the day for the ambitious email marketing specialist. But as they say, it’s smart-work that wins over hard work when it comes to achieving …

As the third most important source of both B2B and B2C marketing, email marketing is an important digital marketing category. If you wish to grow your brand and achieve your goal, relying on social media and PPC campaigns is not enough. For business marketing, it’s by far the most popular form of communication. 86% of …

Many professionals point to the premeditated death of email marketing due to the growth of social media and their consequent investment by companies. However, those who share the opinion that email marketing is no longer effective, forget when this strategy does not work is because the content of the email does not meet the interests …

Email remains the standard for digital communication, as useful for one-on-one conversations with colleagues as it is for sending messages to clients around the world. For marketers, it remains a great way to connect with your audience. But as long as email remains such a popular method of communication, some challenges will also remain. Business …