Email Marketing

How many batch and blast marketing emails do you get in a day? More importantly, how often do you mark all of them as “read” without actually reading them?  Naturally, you don’t want to be just another brand that clutters your customers’ inboxes. So how then can you cut through the noise and ultimately increase …

There are 4 billion daily email users and 99% of those users check their inbox every morning. That’s crazy numbers and a large, untapped resource for your startup to be gaining visibility. Picture the scene: You’re a consumer, checking your emails one morning and you sigh as you’re faced with a wall of promotional and …

Email marketing is one of the marketers’ go-to solutions for promoting online businesses. But it is not as easy as it seems. Sometimes, many challenges come in the way of strategizing the best email marketing plan. So, let us get straight away and know the significant challenges businesses can face with email marketing and how …

From opt-in offers to premium-priced subscription products, these tips will help internet marketing specialists and newbies alike market anything CPA-related with email. Cost-per-action (CPA) offers are some of the most popular affiliate marketing programs available. Offering very favorable conversion rates, attractive payouts, and a range of advertising allowances, affiliate marketers and internet marketing specialists that …

59% of marketing emails influence purchase decisions. If that doesn’t highlight the power of email marketing – I don’t know what does! Email marketing is one of the most effective marketing tools for driving traffic to your website, generating leads, and converting sales. It can be a gold mine for marketers (when done correctly). Over …

Have you ever come across an interesting email while browsing through your inbox and read through the entire email in awe without realizing that it’s a sales email? I have, several times. And I really enjoy emails that are interactive and that persuade me into clicking to know more. Such attractive emails that catch the …

Looking to get email marketing started? You’ve come to the right place! Now, more than ever, email marketing is so effective in today’s digital world. According to Hubspot, 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands. At Bold x Collective, we always …

As goals are set and growth plans are discussed, many agencies and digital tools get to the point where it is decided one method of grooming future clients might be through newsletters. Surely there are good reasons for it as there are several great examples of excellent digital marketing newsletters to subscribe to. However, what …

It is commonly assumed that e-mail marketing has the highest rate of investment among other online marketing strategies. Given that lots of people are using e-mail platforms extensively, e-mail marketing seems to be one of the most cost-efficient and easiest ways to promote a business.  There are several email marketing tools that you can explore …

As the third most important source of both B2B and B2C marketing, email marketing is an important digital marketing category. If you wish to grow your brand and achieve your goal, relying on social media and PPC campaigns is not enough. For business marketing, it’s by far the most popular form of communication. 86% of …