Category: Virtual Reality & Augmented Reality

Staying on the cutting edge of marketing is essential for businesses to differentiate their business from competitors and appeal to their target market. One strategy that’s gaining attention in digital marketing is the use of Virtual Reality for marketing. Through the use of Virtual Reality, companies can provide unique experiences to customers that help the …

The virtual reality (VR) business kept on creating throughout the following couple of decades, yet offer was restricted to just the most driven specialists and early connectors because of the cost of parts, and the PCs that fuelled them. The tech world can’t quit discussing VR because of the most recent wearable tech items; VR …

In the previous years, it was Virtual Reality that gave people a glimpse of the 3D world. Although when it really was invented and first used remains vague, with some records showing that it was first used around the 1930s. It was in the 1990s that it become widely popular because of its integration into …

From email to mobile to social media, marketing has embedded itself into the biggest digital trends as they have hit the mainstream. So, with Virtual Reality (VR) seen as one of the leading trends this year—its global spend almost doubling from $9.1bn in 2017 to $17.8bn in 2018—there’s a lot of hype about its potential …

You’ve definitely heard of Virtual Reality or ‘VR’ – but you might think it’s just a bit of fun for avid gamers playing with VR games or VR apps. So, what exactly is virtual reality? Whilst there are plenty of fun examples of virtual reality games – whether that’s virtual roller coasters, snooker, or even …

You’ve probably heard about virtual reality marketing. But does it really matter? Does it have the potential to change the face of online marketing? What is virtual reality marketing? Virtual reality, or VR, started as a way to play video games in the 1980s, but it has evolved into a sophisticated medium with incredible promise, …

Digital agencies have been prepping for over a decade. Brands have won the lottery with Virtual Reality (VR), but right now few know how to cash in that ticket. Palmer Luckey, creator of the Oculus Rift, says, VR is going to be defined by the content that is designed explicitly for it. The problem is, VR …

Emerging day by day, virtual reality business is becoming very popular. These 10 headsets are the best in the market.  In the world of wearable technology, virtual reality headsets are very popular in the technology business. Although, the consumers of today have know-how with regards to the products they want to purchase, there are still …

A group of successful entrepreneurs make predictions about the future of VR in business. 12 members from Young Entrepreneur Council, community of successful young entrepreneurs explain how “Virtual Reality” technologies will be used by businesses in the next years: 1. Brands Will Use VR to Improve Customer Loyalty  Brands and VR were made for each …

It’s time for brands to get a virtual reality check and invest in this incredible platform to connect with their users on a whole new level. Computer Graphics Pioneer, Ivan Sutherland, stated, that immersive technologies such as VR could, “literally be the Wonderland into which Alice walked,” and half a century later, his prediction is …