Virtual Reality & Augmented Reality

In the years leading up to the pandemic, experiential marketing was a trend that was quickly gaining momentum. Consumers were enjoying these unique events and brands were reaping the benefits of increased awareness and loyalty. All of that came to a screeching halt, however, once COVID-19 entered the picture. Since then, brands have been getting …

It is a no-brainer that agencies, especially media and advertising, are always seeking opportunities to enhance their communication with the consumers. A lot of reasoning and effort goes into finding an apt way to reach out to their viewers. Agencies usually come up with creative campaigns which serve the best interest of their customers, but …

Learning, as we all know, is ubiquitous. And this stands especially true for organizations aiming to flourish in today’s competitive market space – a space that requires employees to constantly enhance their skillset. This makes it essential for organizations to encapsulate learning solutions that not only cater to these evolving learning needs but are also …

The COVID-19 pandemic has resulted in a severe economic disruption around the world, throwing millions of businesses into an abyss of insecurity and uncertainty. Several hundred have been forced to shut down while others have been struggling to adapt to the new normal of remote working. Even as the world is emerging region by region …

Did you read how Mark made fighting deadly infections serious play? Now, as promised, let me tell you about my other friend, Carol. Imagine an ice cream truck jingling by as everyone sits tight at home, scared the virus would pounce on them if they dared to step out. Waste of some good ice cream, …

Let me begin with a cliché. Happy New Year! Here is another. After 2020, you bet any new year will be happier! Here is a third, and I promise the last one. When life gives you lemons … I did not know that opportunities presented by lemons extended well beyond the l‘ade. My friends Mark …

Not so long ago, there were two avatars of marketing—business-to-customer (B2C) …

If the medicine is all about saving and improving lives, medical technology is all about making that easier, more precise and less troublesome for both doctors and patients. There is one catch, though. It takes diligence and many years of hard work to master the complex human body sufficiently enough to follow the basic principle …

Tara is a democratic shopper. When she went shopping last December, she did not stop trying on a few pieces she liked. She encouraged her friends who had accompanied her to vote for each piece to help her buy what most preferred. She did the same when she shopped last week. Staying safe at home, …

Imagine that you are shopping for clothes. One vendor requires you to visit in person to try out umpteen (sanitized?) options. And the other uses technology to let you see the “after look” and even place the order online once you have chosen. Who is more likely to get your money? Virtual marketing is here! …