Reality Reinvented: AR & VR and Case Studies Shaping Brand Experiences
Augmented reality (AR) and virtual reality (VR) are two dynamic technologies that have gathered the attention of marketers in the rapidly changing field of digital marketing, redefining the way brands communicate with their audiences. By enabling a fluid dance between …
Marketing in Metaverse: Blurring the Lines Between Real and Virtual Worlds
A metaverse is a digital universe where you can be anyone, do anything, and go anywhere. It merges the real and virtual worlds, allowing remote work, virtual concerts, global exploration, and much more. It is where people can interact with …
How Will AR / VR Headsets Affect Media & Entertainment Industry
As innovations in technology advance, we often find ourselves wondering: Is virtual reality going to be important in entertainment? And the answer is a big YES. Augmented reality and virtual reality are two of the most exciting new technologies in …
Will Generative AI and Mixed Reality Technologies Change Our Lives Radically?
There is no doubt that in recent years, all players in the advertising and marketing industry have been discussing how artificial intelligence will play a big role in our lives. However, it seems that the story does not end with …
Applications Of Virtual Reality In Tourism Marketing Strategy
Virtual reality is a handy marketing tool in the tourism industry. As a field that opens up a vast space for creativity, tourism embraces VR-based marketing projects. Marketing gets the most out of tech opportunities to boost engagement and build …
Is the Metaverse the Future of Digital Marketing?
In 2021, Facebook rebranded to ‘Meta’ and announced that the metaverse would be its new focus moving forward, with Mark Zuckerberg stating his intention to build a metaverse that would become ‘the next internet’. As marketers, we of course began …
NFT’s Explained: Everything You Need to Know
This cultural phenomenon has taken the world by storm and many of us are still just as confused as you are. Being around since 2014, but making their way into mainstream media in 2021, NFTs have become all the buzz …
How Can Digital Marketing Agencies Use NFTs?
Non-fungible tokens (NFTs) are rapidly taking over the digital marketplace as artists, musicians, and other creators strive to authenticate their virtual works. Media outlets and digital entrepreneurs like Gary Vaynerchuk rave about NFTs becoming the “next big thing” in terms …
The Ultimate Guide for NFT Marketing Strategy
NFT marketing strategy helps you extend your audience reach, build trustful connections and boost revenue. NFTs are snowballing, and NFT marketing campaigns are becoming popular faster than greased lightning. It’s still new. Therefore, it’s pretty welcoming for new ideas. Let …
12 Smart Virtual Reality Opportunities For Businesses in 2023
Virtual reality will have a wide and lasting impact on our work, education and home lives. The emergence of commercial VR technologies has led to an increase in innovation, with a wide range of businesses looking for Virtual Reality opportunities …
How Experiential Marketing Will Evolve in 2022 & Beyond
In the years leading up to the pandemic, experiential marketing was a trend that was quickly gaining momentum. Consumers were enjoying these unique events and brands were reaping the benefits of increased awareness and loyalty. All of that came to …
How Brands Have Integrated AR & VR in Their Digital Marketing Strategy?
As technology advances, those desires change and a brand must keep pace with those changes. Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience …