When VR Makes a Cut as an Experiential Tool for the Surgeons

If the medicine is all about saving and improving lives, medical technology is all about making that easier, more precise and less troublesome for both doctors and patients. There is one catch, though. It takes diligence and many years of hard work to master the complex human body sufficiently enough to follow the basic principle …

How AR Augments Modern Marketing Beyond the “Wow”

Tara is a democratic shopper. When she went shopping last December, she did not stop trying on a few pieces she liked. She encouraged her friends who had accompanied her to vote for each piece to help her buy what most preferred. She did the same when she shopped last week. Staying safe at home, …

Virtual Marketing Boosts Adoption of Medical Tech and Devices

Imagine that you are shopping for clothes. One vendor requires you to visit in person to try out umpteen (sanitized?) options. And the other uses technology to let you see the “after look” and even place the order online once you have chosen. Who is more likely to get your money? Now imagine you are …

How Brands Have-Integrated AR & VR In Their Digital Marketing Strategy?

As technology advances, those desires change and a brand must keep pace with those changes. Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices. Brands are integrating this technology in their Digital Marketing …

12 Smart Virtual Reality Opportunities For Businesses in 2020

Virtual reality will have a wide and lasting impact on our work, education and home lives. The emergence of commercial VR technologies has led to an increase in innovation, with a wide range of businesses looking for Virtual Reality opportunities in 2020. A group of successful entrepreneurs make predictions about the future of VR in …

What Is Virtual Reality And How Is It Going To Change Our Future?

You’ve definitely heard of Virtual Reality or ‘VR’ – but you might think it’s just a bit of fun for avid gamers playing with VR games or VR apps. So, what exactly is virtual reality? Whilst there are plenty of fun examples of virtual reality games – whether that’s virtual roller coasters, snooker, or even …

5 VR Marketing Trends Digital Agencies Need To Know In 2020

Staying on the cutting edge of marketing is essential for businesses to differentiate their business from competitors and appeal to their target market. One strategy that’s gaining attention in digital marketing is the use of Virtual Reality for marketing. Through the use of Virtual Reality, companies can provide unique experiences to customers that help the …

The Future Of Virtual Reality

The virtual reality (VR) business kept on creating throughout the following couple of decades, yet offer was restricted to just the most driven specialists and early connectors because of the cost of parts, and the PCs that fuelled them. The tech world can’t quit discussing VR because of the most recent wearable tech items; VR …

Important UX Design Factors For Augmented Reality Apps

In the previous years, it was Virtual Reality that gave people a glimpse of the 3D world. Although when it really was invented and first used remains vague, with some records showing that it was first used around the 1930s. It was in the 1990s that it become widely popular because of its integration into …

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