Creating An Inspiring Brand Story: Explained With Examples
Stories are one of the important parts of life that bring us together in all kinds of situations, attract our attention, and most importantly remind us that we are human by making us experience many different emotions. The importance and influence of storytelling have always taken place in our lives and will continue to do so. It is precisely for this reason that storytelling is treated as an art form and, frankly, not something that anyone can easily achieve. Stories serve as a bridge between the experience of words and feelings, but not everyone has the ability to do so.
Many brands and businesses have launched successful marketing campaigns to date using the storytelling technique, which has an even greater impact than anticipated. It also significantly contributed to the development of a strong relationship between numerous customers and brands. In short, the storytelling strategy is very important in acquiring a loyal customer and user environment.
The art of storytelling can bring massive change to a brand’s image and convince people to connect with it naturally. The significant advantage of creating a brand story is capturing the audience’s attention and bringing their emotional focus toward the brand.
It is a fact that people buy emotions, not products, and there is no denying that. While building a brand, it becomes difficult to hold attention for a more extended period, and that is when stories come to the rescue. With examples, we’ll talk about the power of a great brand story:
What Is A Brand Story?
Before deep-diving into the art of creating an inspiring story, it is essential to understand the meaning and significance of the storyline. Many need clarification on traditional advertisements and marketing techniques with storytelling, but creating a solid story is much more than that. While writing a brand story, the main focus is always on getting an emotional reaction from the audience or reader.
You can use storytelling for your brand to narrate its ideas, vision, and feelings so that it becomes easy for the user. Brand storytelling answers all the major questions that the audience has in mind: “Why does your brand exist? Why should the user choose your brand? And what change does your brand bring to the life of the user?
Many brand story examples prove how this gripping technique can compel customers to take necessary actions. The reader can easily connect with a story as it has emotions and messages related to the world’s reality. In storytelling, people focus on various dimensions of the story, like character, plot, and how the story is told. A brand story can be a fantastic tool to explain the existence and vision of your brand and product.
Why Do You Need A Brand Story?
You need a story for various reasons, but the essential one is to build user awareness and trust. Through this technique, one can make people aware of their brand and help form a deeper connection with the audience. Writing a brand story requires the writer to use engaging content that can attract potential customers.
People care about emotions, thus it’s essential to connect with them emotionally. A great storyline is different from a marketing story and is crucial for better distribution and better customer engagement. Storytelling can help in crafting your brand so that the right people purchase your product and become long-time customers of your brand. In a nutshell, every brand needs a story to build credibility and trust with its audience. People rely on emotional connections to connect with brands, which makes using an excellent story for the brand a huge advantage.
How To Write A Brand Story?
It is not easy to create a compelling brand story for your business, but with proven working tips and tricks, one can easily crack the idea and create an account that builds customer trust. Although navigating through this process may not always be easy, branding agencies can always assist you in developing the finest brand story for your company. Below are the steps that can help make a solid storyline.
- Define Your Mission And Core Values
For starters, we must say that defining your mission and core values is perhaps the most essential step in creating a story for your brand. The mission and core values of your business represent the true nature of it and the information included in the story should explain the mission of your brand and product. To illustrate the brand’s mission, one should express the brand purpose and objectives. While describing your vision, you should always include your brand’s core values.
Your mission statement should clearly explain the uniqueness of your brand! Core values, on the other hand, play a significant role in the growth and development of your business. So consider highlighting them to create a bold impression in front of your audience. It is preferred to highlight the core values as they define the business’s purpose and product, making it easy for the customer to understand the brand’s vision.
- Create A Simple Story With Interesting Characters and Plots
Making a narrative that is clear and straightforward is the next step in developing a plot. Strong characters and an engaging narrative can be used to create a compelling story. With that, you can efficiently communicate with the customers using these characters and an intriguing plot.
With the help of the characters and events in your plot, it becomes simpler to describe the problem and potential remedies. Beginning with a description of the problem your brand is tackling, you can then move on to discuss potential solutions. In the third step, describe how the solution will benefit the clients.
When you present the problem-solving scenario to customers with the help of a story, they relate better and find it easier to understand the importance of the products or services you provide. A simple yet compelling story can easily persuade others without you having to promote your brand.
- Use Data-Driven Approach In Your Brand Story
Make sure to incorporate the facts that support the value of your brand in a data-driven strategy. You can use your brand’s success stories in this strategy to demonstrate to the customer how your product has impacted people for the better. But in order to achieve the optimum outcomes, one must employ the strategy in a way that avoids appearing arrogant or self-serving.
While writing the story, try adding parts of old customer experiences where they talked about the benefits of being an active customer of your brand. A successful story concept can convince people that you understand their problem and that you’re here to solve it. Adding visuals to the story can also motivate the reader to take action and it’s one of the best ways possible to increase emotional connection.
- Make Your Brand Story Shareable
Making a narrative shareable is a crucial step in crafting an inspirational one. Only if the story connects with the reader and reaches the right eye can it be described as gripping and captivating. Thus, one has to share the story, by all means, to make it reach the maximum number of people. Sharing highlights from the story on social media platforms such as Instagram, Twitter, and LinkedIn is one of the greatest methods to do this. Make sure you add details that can evoke certain emotions and convince people to share it with others.
Brand Story Examples
There are many brand story examples that have created a significant impact on customers and have successfully created a long-lasting dent in people’s minds. Here are a few of the best examples of a successful brand story.
- Toms Shoes Brand Story
Toms Shoes is a famous shoe brand that follows the “one for one” tagline for their brand. Customers adore the well-known tagline because it perfectly captures the emotions that the brand wants them to capture. The founder’s experience serves as the basis for the brand’s narrative and tagline. It describes the founder’s travels in Argentina, where he saw numerous children facing the hardships of life without shoes on their feet.
This inspired the founder to start a shoe business that provides a pair of shoes to a child in need with every new pair sold. This story stood out and helped the brand reach more people by instilling a sense of responsibility in them and allowing them to help others in need. The brand provides high-quality shoes to people and gives them an opportunity to help others.
- Go Pro Brand Story
Go Pro is widely popular for selling the most advanced camera equipment that can capture high-quality images. The brand story behind it is interesting and is based on the founder’s adventure experience. In 2002, the company’s founder went on a surfing trip to Australia where he had the best experience but could not capture the moments due to the unavailability of good quality equipment.
This inspired him to create a camera that can capture a picture that is good enough to describe the beauty of the moment. People found it relatable and started buying the products due to the excellent product and the impact of the story. The story concept placed emphasis on how important it is to capture moments in life.
It is a well-known fact that every brand requires a story so that they can spread awareness about their brand and the values related to it. While writing your story, always keep in mind choosing the right set of values and the ideal character and plot it. Creating an inspiring brand story is not hard, but to make it interesting, one has to follow the art of storytelling.