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Why Use a Learning Management System for Remote Workforce Training
They say learning opportunities never really stop while you’re alive. And nothing holds truer in adulthood—especially in the workplace. Whether you’re working 9 to 5 or running a business, training is integral to growth. But why use a learning management …
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What is Neuromarketing and How Does it Work?
Have you ever found yourself giving into a spontaneous desire to make a purchase because an advertisement impressed you, the packaging appealed to you, or something just nudged you? Most likely, yes. Harvard studies suggest that 95% of purchasing decisions …
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The Essential Guide to Consent Management Platforms (CMPs): Best Options Compared
Companies use a consent management platform (CMP) to legally capture a website or application user’s consent before tracking, collecting, sharing, selling, and processing the user’s data. However, with the rise of data privacy regulations like GDPR and CCPA, navigating the …
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Importance of Marketing for Media Software Companies
Marketing is critical for media software companies for several reasons First, marketing helps drive brand awareness and recognition. In a crowded software marketplace, companies need to differentiate themselves and make potential customers aware of their unique value proposition. Effective marketing …
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Can’t-Miss AI Marketing Conferences: Dates, Locations and Everything You Need to Know for 2024
In 2024, the calendar is packed with AI marketing conferences that promise to bring together the brightest minds in AI and marketing. Here are the top AI events you shouldn’t miss! The integration of artificial intelligence (AI) has opened new …
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Inspiring Brand Awareness Campaign Examples with Big Impact
Did you know that consistent brand presentation across all platforms can increase revenue by up to 23%? In a world where consumers are bombarded with endless choices, the ability to recognize and recall your brand can be the difference between …
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Take Notes On Samsung’s Marketing Strategy & Winning Marketing Campaigns
The world’s most tech-savvy, South-Korean rooted global brand, Samsung draws ...
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Website Accessibility Best Practices: How to Collaborate and Ensure Everyone Can Use Your Website
With over 1 billion people worldwide living with a disability (according to the World Health Organization), implementing website accessibility best practices can help you tap into this vast audience and create a positive user experience for everyone. It’s worth mentioning …
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How Does Disney Use Digital Marketing Successfully? Bonus: Disney+ Strategies
Since the birth of Mickey Mouse in 1928, the Walt Disney Company has become one of the biggest companies in the world. The mission of the company is to be one of the leading producers of entertainment, information, and inspiration …
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Sustainable & Green Digital Marketing Examples for Ecologic Brands
This is the day we steal vegan & vegetarian marketers’ hearts! In that blog, we’ll be focusing on sustainability & green digital marketing in the digital world and share the best practices from famous brands. Let’s get started. What is …
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Email Signature Program Maintainability: The “Swiss Army Knife” Approach
The design phase of an email signature program is of critical importance, not only in terms of the initial project’s success but also because oversights/mistakes at this stage can have serious adverse consequences down the road. On the low end …
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Avoid These 8 Marketing Mistakes and Thrive in Challenging Times
When your startup faces a budget crunch, it’s tempting to trim costs wherever possible – in department budgets, personnel, production capabilities, etc. Often, the marketing department takes the first hit across all of these categories. But before you make that call, …