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Most Inspiring Mother’s Day Campaign Ideas 2020

Just a kindly reminder: Mother’s Day is on May 10, which is around the corner. For anyone fresh out of ideas and looking for inspiration for digital marketing campaigns or social media posts, here you go.

I don’t feel the need to explain why and how moms are important to everybody’s lives. Mothers love their children and deserve love and appreciation from them every single second, not even every single day.

Whoever we are today, this is thanks to our mothers. There is a saying “Even bad men love their mamas.”. Therefore, it is a great chance for all brands to find a relation with moms and do their marketing accordingly for Mother’s Day. You can reach out to anyone with a successful Mother’s Day campaign.

Another discussion comes with the question “who is a mom?”. Everyone is not lucky to have their moms around when they are growing up. Some brands draw attention to this and come up with inspiring and emotional campaign ideas for all moms: biological moms, stepmoms, host moms, aunts, pet-moms…

Obviously, being a mom is more than giving birth to someone. If you have an older woman who is always there for you and someone you consider to be your mom, you are lucky. Don’t take this for granted and celebrate their Mother’s Day.

What are the best digital Mother’s Day ads?

This article aims to give you some ideas for gift-giving and/or for creating a digital campaign for your own brand.

Here, we have compiled a list of inspiring digital marketing ideas by brands:

  • Hallmark Gold Crown Stores – 2020
  • Tesco – 2020
  • UPS Canada – 2020
  • Simon & Schuster Books – 2020
  • Google Home Hub – 2019
  • KFC – 2019
  • Facebook Portal – 2019

Hallmark Gold Crown Stores – 2020

Hallmark leaves some tears on everybody’s eyes with their inspiring TV commercial:

In the video, we see a short story of a girl with down syndrome and how her mom supports her in all her steps. A perfect scene which we can find ourselves in. Mothers are always there for their children and support them no matter what. Unconditional love!

Don’t forget to get a Hallmark card next to your gift to your mom.


Tesco – 2020

Tesco is a British grocery chain and one of the brands who did not forget about moms who are not biological. Appreciated!

In their Mother’s Day ad, there are real children with their stepmoms, aunts, foster moms… The fact that they are not actors, but they mention their own real stories, makes this ad stand out.

I personally was lucky enough to be raised by my warm-hearted, biological mother. However, I feel blessed to have a host mother whom I met during my exchange year in the USA. She was always there for me whenever I needed or didn’t need a mom around me. Although I am far away from her grave to leave some flowers for her today, I dedicate this article to her on her birthday. Thank you mom for everything!

This paragraph above explains why Tesco’s successful Mother’s Day commercial touched my heart, and I believe it has managed to touch others’ too.


UPS Canada – 2020

Here is a successful social media post for Mother’s Day. UPS Canada did not forget about pet-moms:

If you have a furry pet around you, you really know how they become a part of the family. Especially if you adopt them when they are a baby, they become your children.

UPS Canada has a contest for Mother’s Day on their Twitter and Instagram. Here are the official rules and regulations.


Simon & Schuster Books – 2020

Do you remember the first book you have ever read in your life? Do you remember who has given you that book?

For most of the people, their mothers have led them to read their first book. With this fact, Simon & Schuster Books has created a very inspiring YouTube video:

It is a very smart way to celebrate Mother’s Day for a publisher brand. In the video, there are authors speaking such as Jared Cohen, Armando Lucas Correa and Allice Hoffman. Simon & Schuster Books has also come up with the hashtag #BooksToGiveMom which you can use on your social media posts and share which books your mom gave to you, or which book would you give them.


Google Home Hub – 2019

Who comes to your mind first when you are hurt, happy or feel helpless and vulnerable? I hear you saying “my mom”. Well, Google Home Hub has created a commercial in which they depict examples when children keep saying #HeyMom to call their mothers.

When you are away from your family during COVID-19 and while everything is going digital, Google Home Hub makes it easier to call your mom by just sitting and speaking to it. You can easily call your mom to appreciate her existence and say “#HeyMom , thank you!”. This is a great example of creative Mother’s Day marketing campaigns during this digital transformation era after COVID-19.


KFC – 2019

KFC has got you covered with customizable videos sure to keep her lickin’ her fingers. The KFC video will help her turn “screen time” into “scream time.” To say it right, KFC and Wieden & Kennedy Portland want you to send your mother videos of ‘a bit sweaty’ exotic dancers.

Clad in tearaway pants and bow ties, 10 actual Chippendale’s dancers—led by yet another iteration of Colonel Sanders—flex their collective 60-pack while thanking your mother for all her hard work.

As part of its Mother’s Day celebration, KFC is also introducing a partnership with Cinnabon, featuring dessert biscuits slathered in the pastry chain’s signature cream cheese frosting.


Facebook Portal – 2019

Facebook’s new ad for Portal features the mothers of several celebrities and they want you to view its Portal video conferencing device as a great way to talk with your mom, regardless of how famous you—or she—might be.

Ahead of Mother’s Day, the social media company’s new ad attempts to empathize with the moms of the world who don’t hear from their children on their special day. However, instead of packing it with a cast full of celebrities, the spot features the moms of celebrities and Neil Patrick Harris.

The commercial, “Portal Mother’s Day Support Group,” features the mothers of Harris, Venus and Serena Williams, Snoop Dogg, Dwayne Johnson, Jonah Hill and Odell Beckham Jr. So, we are not alone when our moms complain that we do not call them quite often. The ad shows the celebrities face the same!

The spot is a funny—and timely—way to promote the device. Let this inspiring and funny ad remind us of calling our moms.


We do not appreciate Mother Earth only on Earth Day. It is and should be the same with the Mother’s Day too, meaning that we should thank our moms every day.

We love these times in the year because it brings out the most creativity in digital marketing and brands of all stripes are celebrating Mother’s Day in their own unique way!

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