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Top Mother’s Day Marketing Ideas For Inspiration

Just a kind reminder: Mother’s Day is on May 12, which is around the corner. For anyone fresh out of ideas and looking for inspiration for gift-giving or entertainment, here you go.

KFC

KFC has got you covered with customizable videos sure to keep her lickin’ her fingers. The new KFC video will help her turn “screen time” into “scream time.” To say it right, KFC and Wieden & Kennedy Portland want you to send your mother videos of ‘a bit sweaty’ exotic dancers.

Clad in tearaway pants and bow ties, 10 actual Chippendale’s dancers—led by yet another iteration of Colonel Sanders—flex their collective 60-pack while thanking your mother for all her hard work. To win Child of the Year, visit the Chickendales microsite, where you can put together personalized videos with The Colonel saying your mother’s real name.

As part of its Mother’s Day celebration, KFC is also introducing a partnership with Cinnabon, featuring dessert biscuits slathered in the pastry chain’s signature cream cheese frosting. Another spot from W&K imagines how this odd match-up might have come to be.


Facebook Enlists Celeb Moms to Charm You Into Calling Your Mother More With Portal Featuring moms of Jonah Hill, Serena Williams, Dwayne Johnson and more

Facebook’s new ad for Portal features the mothers of several celebrities and they want you to view its Portal video conferencing device as a great way to talk with your mom, regardless of how famous you—or she—might be.

Ahead of Mother’s Day next month, the social media company’s new ad attempts to empathize with the moms of the world who don’t hear from their children on their special day. However, instead of packing it with a cast full of celebrities, the spot features the very moms who made them—and Neil Patrick Harris.

The commercial, “Portal Mother’s Day Support Group,” features the mothers of Harris, Venus and Serena Williams, Snoop Dogg, Dwayne Johnson, Jonah Hill and Odell Beckham Jr. The spot strikes a similar tone to one Facebook released last fall for its Oculus Go virtual ready headset by using a humorous, lighthearted approach to showcase a technology that’s still foreign to most consumers.

The 75-second spot subtly highlights Portal’s ability to track users around the room with its wide-angle lens, a feature that allows anyone to meander within a certain area without adjusting the device.

The spot is a funny—and timely—way to promote the device, but it also comes at a time when the software-turned-hardware company continues to deal with issues about digital privacy. And while many of those issues are focused on Facebook’s flagship app, Portal isn’t without its own problems.

Soon after the device debuted last fall, Recode reported that Facebook’s policies allow it to collect in-device data for targeting users with ads on other Facebook properties. Just this month, Facebook was awarded a patent for technology that would allow its software to scan photos and send that data to advertisers—perhaps opening the door for Facebook to someday use that same computer-vision tech to scan a video conference call between families and friends.

While Portal’s parent company’s issues have perhaps stunted its own growth, recently slashed prices for its Mother’s Day sale might help spur sales. Right now, the smaller version is on sale from $199 to $99, while the larger is discounted from $349 to $249.


Samsung Texts From Mum

The award-winning campaign by R/GA for Mother’s Day, Samsung took a less sappy approach in their campaign by celebrating those classic mom texts. Not only did the video released show off the new Galaxy S6 edge’s features, it reminded people to call (rather than text) their moms on Mother’s Day. The spot took a Wood Pencil award in Writing for Advertising.


Lush

Beauty and cosmetics are always good to go for mother’s day, and because Lush knows this, they also know how much effort goes into being a mum. This year, along with their regular gift sets and relaxing bath bombs, Lush has created the ‘Incredible Mum’ bath bomb. This bath bomb comes equip with a cape, because every ‘mum’ is a superhero. Check out the ‘Incredible Mum’ campaign here.

lush-mothers-day-incredible-mum


We love these times in the year, because it brings out the most creativity in marketing departments and brands of all stripes are celebrating Mother’s Day in their own unique way!

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