Most Inspiring Mother’s Day Campaign Ideas 2024

Just a kindly reminder: Mother’s Day is around the corner and look no further for anyone fresh out of ideas and looking for inspiration for digital marketing campaigns or social media posts. 

Mother’s Day offers a chance to show respect and gratitude for all that mothers do for us, who frequently make countless sacrifices. Most of us probably believe that our mothers helped shape who we are. Therefore, this unique day is an excellent opportunity for all brands to connect with mothers of all kinds and everything they go through and, as a result, execute their marketing properly for Mother’s Day.

Another discussion comes with the question “Who is a mom?” Everyone is not lucky to have their moms around when they are growing up. Some brands draw attention to this and develop inspiring and emotional campaign ideas for all moms: biological moms, stepmoms, host moms, aunts, pet moms…

Being a mom is more than giving birth to someone. If you have an older woman who is always there for you and someone you consider your mom, you are lucky. Don’t take this for granted and celebrate Mother’s Day.

Mother’s Day Campaign Ideas for Brands

Before jumping into the best Mother’s Day ads, here are some ideas that can be used by digital agencies and brands to create engaging Mother’s Day campaigns that resonate with their audience and boost sales or brand awareness.

#1 Personalizing Shopping Experience

 Main goal: Make customers/prospects/users feel like they can find the perfect gift for their mom.

  • Recommend products based on past purchases, interests, or mom’s age group.
  • Offer interactive quizzes or surveys to help customers choose the right gift.
  • Create personalized gift-wrapping options or handwritten notes.

Crafting Mother’s Day Gift Guide

Main goal: Offer product selections that cater to different types of people/budgets.

  • Create a curated list of gift ideas categorized by price, interests, etc.
  • Include high-quality product images, videos, and descriptions.
  • Feature customer testimonials or reviews to increase trust and confidence.

Here is an example:

Gift box for Mother’s Day😍🎁 In this aama ko mukh herne din make your mom feel special coz she is the one who always puts you 1st in her priority list❤️ #buymeagift #mothersdaygiftbox #mothersday #aama #aamakomukhhernedin #mothersdaygift #mom #mamu #aamaxori #aamaxora #motherdaughter #motherlove #viral #fyp

♬ original sound – Miss>gurungni🫀 – Miss.gurungni🫀

Creating Emotional Resonance

Main goal: Evoke positive emotions and connect with customers on a deeper level.

  • Use storytelling elements like heartwarming videos of real moms/daughters or sons.
  • Highlight the emotions behind gift-giving and celebrating motherhood.
  • Feature user-generated content like photos or stories about motherhood and relationships.

Teaming up with a Nonprofit Organization

Main goal: Give back to a good cause while promoting your brand & raise brand awareness.

  • Partner with a non-profit that supports mothers or families. 
  • Feature the non-profit’s mission and stories on your marketing channels.
  • Use your platform to raise awareness about issues that affect mothers.

Encouraging Followers to Share Personal Stories

Main goal: Create a sense of community and engagement around your brand.

  • Encourage followers to share their own stories using a branded hashtag.
  • Offer templates, stickers, or filters for your chosen platform to make story creation engaging. 
  • Team up with relevant influencers who can encourage their followers to participate.

What Are the Best Mother’s Day Advertising Campaigns? [2024 Edition]

This article aims to give you some ideas for gift-giving and/or for creating a digital campaign for your brand. You may also want to consider partnering with digital advertising agencies to ace the creative digital campaign game.

Here, we have compiled a list of inspiring digital marketing ideas by brands:

  • Urban Outfitters
  • Coach Mother’s Day Campaign x Jennifer Lopez
  • Baby Dove 
  • Sephora Celebrates All Moms 
  • Hallmark Gold Crown Stores 
  • Royal Canin 
  • Tesco 
  • UPS Canada
  • Simon & Schuster Books 
  • KFC 
  • Kraft – Swear Like a Mother 

Let’s get started!

Urban Outfitters

Urban Outfitters’ approach to Mother’s Day is a creative way to celebrate women while supporting their local community.

The vegan fashion brand announced through its social media channels that on Mother’s Day they would welcome 2 of their favorite female-owned businesses to their kits location. In that way, the brand positioned itself as a brand that values female entrepreneurship and empowers customers to make a positive social impact with their purchases. 

What’s more? Partnering with local female-owned businesses offers customers a unique and curated selection of products they might not find elsewhere in the store. This can attract new customers and create a more interesting shopping experience.

Urban Outfitters Mother's Day Campaign

Coach x All We Need is Love

American Luxury brand collaborated yet again with Jennifer Lopez, the brand’s ambassador, for the 2023 Mother’s Day Campaign. JLo shared a sneak peek from the shooting with the following caption:

Shoutout to all the moms. 💐 It’s almost time to celebrate your main lady (and all that she does!)


Baby Dove

Dove and Postpartum Support International collaborated on this heartfelt commercial to raise awareness of the stigmatized struggles of motherhood. Contradicting the typically idealized portrayal of motherhood on social media, the brand urged mothers to use the hashtag #OneRealPressure to share their untold postpartum experiences and difficulties.

Sephora Celebrates All Moms

As the brand states:

Here’s to the adoptive moms, drag moms, mentor-moms, stepmoms, biological moms, pet moms, and more.

This sincere justification, in our opinion, makes the campaign even more unique. The theme of the campaign was the representation of all “mothers.” The brand presents a variety of mother figures in this emotive ad that goes beyond all norms.

Hallmark Gold Crown Stores

Hallmark leaves some tears in everybody’s eyes with their inspiring TV commercial.

In the video, we see a short story of a girl with Down syndrome and how her mom supports her in all her steps. A perfect scene in which we can find ourselves. Mothers are always there for their children and support them no matter what. Unconditional love! Don’t forget to get a Hallmark card next to your gift to your mom.

Royal Canin 

Royal Canin’s 2022 ad is a great example of a simple yet effective Mother’s Day message focused on pet love.

It starts by acknowledging that being a pet mom is more than just a responsibility, it’s a source of joy and emotional connection. This resonates with pet owners who view their furry companions as family.

Being a pet mom is more than just a role, it’s a heartwarming experience. Royal Canin wishes a happy Mother’s Day to all pet moms who embrace the wonderful journey of pet parenthood with love and care.


Tesco is a British grocery chain and one of the brands who did not forget about moms who are not biological. Appreciated!

Tesco is a British grocery chain and one of the brands that forgot about moms who are not biological. Appreciated!

In their Mother’s Day ad, there are real children with their stepmoms, aunts, foster moms… The fact that they are not actors, but mention their own real stories, makes this ad stand out.

UPS Canada

Here is a successful social media post for Mother’s Day. UPS Canada did not forget about pet moms:

If you have a furry pet around you, you really know how they become a part of the family. Especially if you adopt them when they are a baby, they become your children.

UPS Canada has a contest for Mother’s Day on their Twitter and Instagram.

Simon & Schuster Books

Do you remember the first book you have ever read in your life? Do you remember who has given you that book?

For most of the people, their mothers have led them to read their first book. With this fact, Simon & Schuster Books has created a very inspiring YouTube video:

It is a very smart way to celebrate Mother’s Day for a publisher brand. In the video, authors are speaking such as Jared Cohen, Armando Lucas Correa, and Allice Hoffman. Simon & Schuster Books has also come up with the hashtag #BooksToGiveMom which you can use on your social media posts and share which books your mom gave to you, or which book would you give them.


KFC has got you covered with customizable videos sure to keep her lickin’ her fingers. The KFC video will help her turn “screen time” into “scream time.” To say it right, KFC and Wieden & Kennedy Portland want you to send your mother videos of ‘a bit sweaty’ exotic dancers.

Clad in tearaway pants and bow ties, 10 actual Chippendale dancers—led by yet another iteration of Colonel Sanders—flex their collective 60-pack while thanking your mother for all her hard work.

As part of its Mother’s Day celebration, KFC is also introducing a partnership with Cinnabon, featuring dessert biscuits slathered in the pastry chain’s signature cream cheese frosting.

Kraft – Swear Like A Mother – 2017

The idea of the “Swear Like a Mother” commercial is based on a Kraft poll that indicated that 74% of mothers admit to swearing in front of their children. The woman in the commercial implies that the other 26% of parents who claim they have never sworn in front of their children are “full of s—t!”

The brand collaborated with Melissa Mohr, author of Holy Sh*T: A Brief History of Swearing, to develop a video about alternative curse words that moms can use around their children to avoid parenting disasters. In addition, Kraft released Mother’s Day cards with Fail-Cancelling Earplugs to protect your children’s ears during those less-than-motherly times.

Swear Like a Mother received over 4 and a half million views, 70 million social impressions, and 769,000 likes, comments, and retweets in just nine days after its debut. Overall, it had approximately 387 million impressions around the world.

Last Words

We do not appreciate Mother Earth only on Earth Day. It is and should be the same with Mother’s Day too, meaning that we should thank our moms every day.

All these campaigns are highly effective to bring awareness to these special days and social media is mostly the place where you want to display your campaigns. But make sure you look into collaborating with social media companies if you have trouble coming up with effective ideas. And working with creative agencies can be the best choice, as they have the expertise to amplify your campaigns. We love these times of the year because they bring out the most creativity in digital marketing and brands of all stripes are celebrating Mother’s Day in their unique way!