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Inspirational Earth Day Marketing Campaigns and Ideas

Earth Day is the day to appreciate what Mother Earth has been giving us. At least, we have one day, 22 April, to thank for it once a year worldwide. Brands try to raise awareness on the planet with their creative Earth day ads and posts.

COVID-19 has given a chance to all the people in the world to stop and think about the earth. People have been forced by nature to realize the importance of the environment. Everyone missed going to the parks, walking in nature, looking at the clouds, listening to the birds outside… It has enabled us to realize one more time that we are not the owners of the earth, but only a part of it.

2020 was one of the years that Mother Earth has been speaking to us so loudly to draw our attention. Forest fires in Australia, pandemic outbreak all around the world, locust invasion in East Africa and who knows what is coming next in the following years. A lot of organizations have had to move their Earth Day celebrations digital and this made it Digital Earth Day.

Digital Marketing and the Earth Day

People are now back to their usual life again, but it is not the same. People have changed. They have understood the importance of nature, the relationships, the communication. When people’s perspectives change, marketing campaigns change too. They have to.

Brands and companies have to adjust and update themselves according to customers’ needs so as to survive in the digital world. They have to adapt quickly to consumers’ needs and behaviour. With the environmental concerns being more and more essential, the actions of major companies and brands can heavily affect consumer behaviour. Brands can turn this special day into an advantage by creating smart, impressive and creative ads and social media posts for the Earth Day.

As the world tries to live and stay alive for 4,543 billion years, technology and the digital industry are on the way to help. Therefore, brands and organizations act more sensitive when it comes to environmental ethics, especially during these days. Gen Y and Z are trying to educate into a 100% reusable culture and this triggers brands to create an impression when it comes to green topics.

COVID-19 has caused a significant change in digital marketing. And the change continues. The majority of the companies, brands, and organizations have updated their way of working. It has been an enlightenment to the whole world. They have realized the importance of both the environment and digitalism. Earth Day is where they overlap. So, it is the perfect special day and an opportunity for the brands to display digitally what they can do!

The brands need to come up with inspirational campaign ideas for Earth Day, but they have to be very careful and delicate as these are unprecedented times for marketing as well as for people.

Hope to see more brands raising awareness about sustainability every year.

Here we have compiled a bunch of creative Earth Day campaigns, ads and posts by brands to get inspired:

    • Earth Day Network| #investinourplanet – 2022
    • Jack Wolfskin| Not My Plastic, But My World – 2021
    • American Museum of Natural History| Road to Recovery – 2021
    • Google| GoogleDoodle – 2021
    • NASA | Earth Day Posters and Wallpaper – 2020
    • Apple | Here We Are – 2020
    • Microsoft | Earth Day Theme for Windows 10 – 2020
    • Hyundai | Dark Selfie Challenge – 2020
    • Budweiser Canada | Raise One for Our Planet – 2020
    • Apple | Don’t Mess With Mother – 2019
    • Nike | Earth Day Pack – 2019
    • The North Face | Explore Mode – 2019

Earth Day Network | #investinourplanet – 2022

Earth Day Network is an organization with the mission to diversify, educate and activate the environmental movement worldwide. They announced the theme for Earth Day 2022 will be “Invest In Our Planet.”

Kathleen Rogers, the President of Earthday.org said, “In 2022, we all must enter into one partnership for the planet. People, governments, and even most businesses fear change, but the status quo – the way we live today – is changing before our eyes. In building our future, individuals, businesses, governments each have a unique role – we need to act individually and together. Unlike other historic economic revolutions, this time there are two additional imperatives: The first is to save ourselves from the climate crisis, and the second is to build new green economies in every country so that everyone can share in the benefits from this green revolution. This will only be done if we invest in our planet’s future together.”

Jack Wolfskin | Not My Plastic, But My World – 2021

I really hope this catchy and original song helps us all to take real actions against plastic pollution. Cannot get the song out of my head:

 

 

Bu gönderiyi Instagram’da gör

 

JACK WOLFSKIN (@jackwolfskin)’in paylaştığı bir gönderi


American Museum of Natural History | Road to Recovery – 2021

The Earth Day 2021 ad by the American Museum of Natural History will sound very pessimistic at first as it is speaking about the facts of 2020. Don’t get depressed and watch the video until you see what actions we can and we should actually start taking immediately to keep our planet and our lives safe.

As this Earth Day video also says, the pandemic has shown that we can work together to meet big challenges and save lives. We can decide together and affect what the future Earth Days will look like.


Google | GoogleDoodle – 2021

Probably all of us are visiting Google homepage at least once a day to check something out. I think it is a wonderful way to remind people about special days through Google Doodle. Here is the one they have for Earth Day 2021:


NASA | Earth Day Posters and Wallpaper – 2020

When we think about the real pictures of earth, NASA would probably be the first name that one can think of. In 2020, NASA combined art and science for 50th year of the Earth Day. NASA’s artist Jenny Mottar created posters and wallpaper depicting the importance of our planet. She explains her inspiration and process for creating the 2020 NASA Earth Day posters in a YouTube video.

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That was a very creative campaign idea for Earth Day. If you are interested in downloading the posters in different resolution options, NASA’s annual Earth Day celebration includes a collection of colorful posters. By clicking on each image, you may obtain high-resolution printable PDF versions.


Apple | Here We Are – 2020

Apple released a short movie on 17 April. There is a 7-year-old boy hearing the details of the planet earth from their parents and an art exhibit. Apple again came up with a great ad campaign idea by creating a movie that is available exclusively on Apple TV+. This Earth Day ad was a good reason to start having Apple TV+. Here is the official trailer:

Babies and children seem to be tiny to their parents and their elder ones. The whole human beings are a lot more smaller from the planet’s perspective. Our family house is the first place where we learn the feeling of “being home”. In a wider perspective, our planet is our real home. We should keep feeling safe and secure by taking care of our planet just like we are taking care of our family homes.


Microsoft | Earth Day Theme for Windows 10 – 2020

Microsoft has released 4K theme packs for Windows 10. It includes very beautiful pictures which increases the need to appreciate Mother Earth. There are two themes called Earth Day Living World 2020 and Earth Day Natural World 2020. You can personalize your Windows 10 with Earth Day Themes of Microsoft.

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Hyundai | For Tomorrow – 2021

Hyundai and the United Nations Development Programme are collaborating on the ‘for Tomorrow’ project, which aims to create a more inventive and sustainable future by addressing the world’s current environmental concerns.

Hyundai is committed to doing the right thing the right way, and their involvement in this grassroots sustainability effort demonstrates their commitment to improving the world by raising awareness and encouraging everyone to participate. If you’re interested, you can visit their website to learn more about the initiative.


Budweiser Canada | Raise One for Our Planet – 2020

Budweiser Canada says:

Even though we can’t celebrate with our friends this year, we can still raise one for our beautiful planet.

 

With their social media posts, Budweiser Canada also announced their new can. Drink and raise one for our lovely planet. However, don’t throw it in the oceans when you are done, but to the recycle bins!


Apple | Every product carbon neutral by 2030

In 2021, Apple released a video on their Youtube channel promising that by 2030 every Apple product will be carbon neutral.

They say they have a plan and a promise to make their products carbon neutral and they already have done that!

You can find more detailed information about their actions for this cause in their visually appealing (like every Apple product) web page that is dedicated to environment!


Nike | Earth Day Pack – 2019

Another crucial factor was the desire to reduce the environmental footprint associated with leather manufacturing, which not only uses a lot of energy and chemicals but also results in a great deal of leftover scrap material. The mission became not only to invent a better version of leather but also to reinvent the material production process to be more sustainable. Here’s a detailed look at how engineers, scientists, and designers created Nike’s lowest-carbon-footprint leather material ever.

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The North Face | Explore Mode – 2019

Earth Day aims to draw attention to our beloved planet. The North face comes up with a great slogan and started a petition saying that Earth Day should be a national holiday. In their video, they explain why:

This shows a great example of inspirational posts by brands. The North Face asks people to take a break from what we are used to doing in our daily lives and go out to explore the nature. While exploring the world, of course, they suggest having outdoor clothes by The North Face in their Earth Day ads. It is a very clever way to find something in common with your brand and the Earth Day. Therefore, you get a great marketing idea for both your brand awareness and for showing that you care about the environment.


We do not appreciate our moms only on Mother’s Day. It should be the same with the Earth Day too, meaning that we should appreciate Mother Earth every day. The planet does much more than our moms if we know how to look for and see it. We should not keep taking it for granted. It has been going through a lot, and it needs our good vibes as much as we need its.

Remember, our mutual home deserves much more sympathy and respect. We are the ones responsible for cultural inheritance to younger generations and educating them in a sustainable future. Happy Earth Day!