Inspirational Earth Day Marketing Campaigns and Ideas
At least we have one day, April 22, to thank the Earth once a year worldwide, and brands try to raise awareness about the planet with their creative Earth Day campaigns, ads, and social media posts.
With environmental concerns becoming more and more essential, the actions of major companies and brands can heavily affect consumer behavior. Brands can turn this special day into an advantage by creating smart, impressive, and creative ads and social media posts for Earth Day. And actually, they have to act more sensitively for environmental ethics to keep up with where the world goes. As Gen Y and Z are trying to create a 100% reusable culture, brands are also taking action to create an impression when it comes to green topics.
The majority of companies, brands, and organizations have updated their ways of working, which has brought enlightenment to the whole world. They have realized the importance of both the environment and digital technology. And Earth Day is where they overlap. That is to say, it becomes the perfect special day and an opportunity for the brands to digitally display what they can do!
Earth Day and Digital Marketing Campaigns
The brands need to come up with inspirational campaign ideas for Earth Day, but they have to be very careful and delicate, as these are unprecedented times for marketing as well as for people.
We hope to see more brands raise awareness about sustainability with each passing year. That’s why we’ve curated a list of the most interesting sustainability-focused marketing campaigns to share with you which brands are taking action and how they are doing it.
Inspiring Earth Day Campaign Examples from Brands
Here we have compiled a bunch of creative Earth Day campaigns, ads, and posts by brands for your review!
- YouTube | NFP
- TikTok | #EarthDay
- Earth Day Network | #investinourplanet
- American Museum of Natural History | Road to Recovery
- Xbox | Controller Made by Recovered Plastics
- Google | GoogleDoodle
- Hyundai | For Tomorrow
- Apple | Carbon Neutral by 2030–2021
- NASA | Earth Day Posters and Wallpaper
- Apple | Here We Are
- The North Face | Explore Mode
YouTube | NFP
In 2022, YouTube shared a World Earth Day creative ad and utilized the waves created by the NFT world that year to highlight a simple yet powerful message: our planet, Earth, is the most unique and valuable gem. We think that this ad stands out as one of the most influential Earth Day social media posts to date.
TikTok | #EarthDay
TikTok’s #EarthDay campaign generated huge hype on the platform, with users actively creating content to promote the restoration of our planet, raise awareness about the climate crisis, and share sustainable living tips. By using the #EarthDay hashtag, TikTok users shared their ways of contributing to sustainability and humankind’s future on Earth.
Here’s a video posted as a part of TikTok’s Earth Day social media campaign focusing on sustainable fashion:
@solanathagreenfairy #Ad Some simple steps we can take to shop smarter with @SUPERDRY . Do you have any tips? #LearnOnTikTok #EcoTok #SustainableFashion #superdry
And another one about restoring the planet and protecting nature:
@joesgarden #howto upcycle your old milk and juice cartons! 😊 #diy #reuse #recycle #plants #planttok #upcyling #plantdad #zerowaste
Earth Day Network | #investinourplanet
Earth Day Network is an organization with the mission to diversify, educate, and activate the environmental movement worldwide. They announced the theme for Earth Day 2022 will be Invest in Our Planet.
Kathleen Rogers, the president of earthday.org, said:
In 2022, we all must enter into one partnership for the planet. People, governments, and even most businesses fear change, but the status quo—the way we live today—is changing before our eyes. In building our future, individuals, businesses, governments each have a unique role – we need to act individually and together. Unlike other historic economic revolutions, this time there are two additional imperatives: The first is to save ourselves from the climate crisis, and the second is to build new green economies in every country so that everyone can share in the benefits from this green revolution. This will only be done if we invest in our planet’s future together.
American Museum of Natural History | Road to Recovery
The Earth Day 2021 ad by the American Museum of Natural History may sound very pessimistic at first as it is speaking about the facts of 2020. Don’t get depressed and watch the video until you see what actions we can and should actually start taking immediately to keep our planet and our lives safe.
As this Earth Day video also says, the pandemic demonstrated that we can work together to meet big challenges.
Xbox | Controller Made by Recovered Plastics
Xbox is aiming for a greener future and has committed to being more environmentally friendly by 2030. In April 2023, they showed off a new controller for Earth Day which is made from recycled materials like car parts and CDs, each with a design inspired by nature.
They also hosted a live event on Twitch showing behind-the-scenes at the Seattle Aquarium, offering tips on protecting the ocean. It’s a way for Xbox to combine gaming with teaching about the environment.
Google | GoogleDoodle
Probably all of us visit Google’s homepage many times a day to check things out. We think it is a wonderful way to remind people about special days through a Google Doodle.
Here is the one they have for Earth Day 2023:
The 2023 Earth Day Doodle highlights Earth conservation and is crafted entirely from real leaves. The artwork depicts a community of animals taking action to prevent climate change including opting for zero-emissions transportation, solar panel use, more sustainable food choices, recycling, and hang-drying laundry for energy conservation.
Hyundai | For Tomorrow
Hyundai and the United Nations Development Programme collaborated on the For Tomorrow project. The project aimed to create a more inventive and sustainable future by addressing the world’s current environmental concerns.
Hyundai is committed to doing the right thing the right way, and its involvement in this grassroots sustainability effort demonstrates its commitment to improving the world by raising awareness and encouraging everyone to participate. If you’re interested, you can visit their website to learn more about the initiative.
Apple | Carbon Neutral by 2030 – 2021
In 2021, Apple released a video on its YouTube channel, promising that by 2030, every Apple product will be carbon neutral.
You can find more detailed information about their actions for this cause on Apple’s website which is dedicated to the environment!
NASA | Earth Day Posters and Wallpaper
When we think about the real pictures of Earth, NASA is probably the first name that one can think of. In 2020, NASA combined art and science for the 50th anniversary of Earth Day. NASA’s artist Jenny Mottar created posters and wallpaper depicting the importance of our planet. She explains her inspiration and process for creating the 2020 NASA Earth Day posters in a YouTube video.
That was a very creative campaign idea for Earth Day. If you are interested in downloading the posters in different resolution options, NASA’s annual Earth Day celebration includes a collection of colorful posters. By clicking on each image, you may obtain high-resolution printable PDF versions.
Apple | Here We Are
Apple released a short movie on April 17. A 7-year-old boy is hearing the details of Planet Earth from their parents and an art exhibit. Apple again came up with a great ad campaign idea by creating a movie that is available exclusively on Apple TV+. This Earth Day ad was a good reason to start having Apple TV+. Here is the official trailer:
Babies and children seem to be tiny to their parents and their elders. The whole human beings are a lot smaller from the planet’s perspective. Our family house is the first place where we learn the feeling of home. From a wider perspective, our planet is our real home. We should keep feeling safe and secure by taking care of our planet just like we are taking care of our family homes.
The North Face | Explore Mode
Earth Day aimed to draw attention to our beloved planet. The North Face came up with a great slogan and started a petition saying that Earth Day should be a national holiday. In their video, they explain why:
This is a great example of inspirational posts by brands. The North Face asked people to take a break from what they are used to doing in their daily lives and go out to explore nature. While exploring the world, of course, they suggested having outdoor clothes by The North Face in their Earth Day ads. It is a very clever way to find something in common between your brand and Earth Day. Therefore, you get a great marketing idea for both your brand awareness and showing that you care about the environment. Speaking of marketing ideas, here’s our selection of the best digital marketing agencies and creative agencies that can take your brand to the next level with their creative ideas!
Earth Day Marketing Ideas
Regarding the Earth Day marketing campaigns we’ve seen above and the comments we made, we want to share specific ideas for sustainable digital marketing to celebrate Earth Day.
Let’s look at ways your brand can make a positive impact and get people involved this Earth Day.
Host a Virtual Event on Environmental Education
By organizing an informative and valuable Earth Day event, you can increase your brand awareness while contributing to Planet Earth’s future. Think about inviting experts in sustainability to share their insights and practical tips that people can start using right away.
You can also include interactive elements like Q&A sessions to make sure that your audience is involved and the event leaves a lasting impression.
Launch an Eco-Friendly Product Line
You should think about developing items that will not create new ways of consumption. Instead, they should be solving a problem and providing a sustainable option for those who have to make such a purchase. So, when marketing this eco-friendly product line, you should focus on not attracting those who are not in need of such products.
But you can ethically highlight the unique features of these products, like their ability to be recycled or made from sustainable materials, and detail the positive environmental effects of choosing such options.
Also, educating your customers on the significance of supporting eco-conscious products is a great way of emphasizing the long-term benefits for the planet.
Partner with Environmental Organizations
When a brand teams up with environmental groups, it becomes a shared journey toward sustainability, which has a direct influence on your brand’s recognition and benefits for the sake of sustainability.
With such a partnership, you’ll be both strengthening the relational bonds between your brand and sustainability and taking action against climate change while inspiring your audience to do the same.
Social Media Challenge
Get your followers excited about making green changes with a fun social media challenge!
Show them easy, eco-friendly swaps or habits they can adopt, and ask them to post their green moves online. Creating such a high-impact social media challenge is about inspiring your audience to act and share the action. You will be the initiator of those small but mighty actions and they will add up.
You can also celebrate and share these personal eco-victories to fuel a wave of positive change.
As closing words, we want to remind you that we must recognize that taking Earth’s gifts for granted is not sustainable. Planet Earth has been going through a lot due to consumerism and wild capitalism, and we’d better stop hurting our mutual home for our future, as the Earth can regenerate itself without us.
