With environmental concerns become more and more essential, the actions of major companies and brands can heavily affect consumer behavior. So, Earth Day provides a great chance to showcase that the marketing world is contributing to build a sustainable future.
As the world tries to live and kept alive for 4.543 billion years, technology and digital industry are on the way to help and thus, brands and organizations act more sensitive when it comes to environmental ethics. Gen Y and Z are trying to educate into a %100 reusable culture and this triggers brands into create impression when it comes to green topics. In addition to marketing campaigns and other inspirational ideas, brands also take the sustainability business serious and launches ecologic product lines, sub-brands and force themselves into being antipollutionist in all fields. But still, there’s a lot more way to go.
Here comes a bunch of good project and campaign from brands and organizations to celebrate an inspiring Earth Day,
• Apple | Print Ad – 2014
In 2014, Apple released an Earth Day PR push and took out print ads in the UK newspapers. The company has thus far painted the leaves on many of its Apple Store logos green, released a video with Tim Cook and announced a new recycling program, and took out full page ads to tout its environmental efforts on Earth Day.
The advertisements show a large image of the enormous solar farm that runs Apple’s data center in North Carolina, and talk about the company’s work to reduce its impact on climate change. But perhaps the most interesting about the ads is that they take a not-so-subtle jab at Samsung and their ongoing patent lawsuit… The tech giant also launched Daisy, the companies new recycling robot last year.
• Dell | Working From Home – 2015
Promoting work from home just like an office supply-oriented brand should do, Dell invites business world to make savings and allow companies to have flexible work policies. In order to participate alongside Dell, Aetna and Xerox are experiencing telecommuting and virtual office systems to conduct a better cycle and make the routine more sustainable.
Sara Sutton Fell, CEO of FlexJobs added her opinions about the project,
Companies are always looking for win-wins when it comes to corporate social responsibility. Shifting to a more flexible, productive, and cost-beneficial way of working, by telecommuting, is certainly a win-win because it happens to greatly impact the environment as well.
— Dell (@Dell) April 22, 2015
• IKEA | Decorating Tips – 2015
— IKEA USA (@IKEAUSA) April 22, 2015
• Corona | Only Outside – 2015
Despite living alongside the greatest national park system in the world, Americans spend 90 percent of their time indoors, which is not only sad conceptually but bad for both mental and physical health. Spending time outdoors is scientifically proven to make people happier and more connected to their surroundings. To encourage the latter habit, Corona took its product off shelves in select stores around the world and only sold it outside – the natural habitat for both beer and drinker.
• NASA | Pictures of Earth – 2018
NASA celebrates Earth Day with its own pictures which is the best idea for social media. The brand created a beautiful video showing some great pictures of earth taken from space. Along with this NASA also released a gallery of images to show the best of our planet.
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Happy #EarthDay! We use the vantage point of space to increase our understanding of our home planet, improve lives, and safeguard our future. We monitor Earth’s vital signs from land, air and space with a fleet of satellites and ambitious airborne and ground-based observation campaigns. We develop new ways to observe and study Earth’s interconnected natural systems with long-term data records. And we freely share this unique knowledge and works with institutions around the world. Scientists worldwide use our data to tackle some of the biggest questions about how our planet is changing now and how Earth could change in the future. From rising sea levels to the changing availability of freshwater, we enables studies that unravel the complexities of our planet from the highest reaches of Earth’s atmosphere to its core. Our Earth science work also makes a difference in people’s lives around the world every day. From farms to our national parks, from today’s response to natural disasters to tomorrow’s air quality, from the Arctic to the Amazon, we’re working for you 24/7. Our expertise in space and scientific exploration contributes to essential services provided to the American people by other federal agencies, such as weather forecasting and natural resource management. All of this new knowledge about our home planet enables policy makers, government agencies and other stakeholders to make more informed decisions on critical issues that occur all around the world. Credits: NASA #earth #nasa #science #earthscience #space #earthday #happyearthday #earthviews #picoftheday #pictureoftheday #earthday2018 #🌎 #🌍 #🌏
• Nike | Earth Day Pack – 2019
Another crucial factor was the desire to reduce the environmental footprint associated with leather manufacturing, which not only uses a lot of energy and chemicals, but also results in a great deal of leftover scrap material. The mission became not only to invent a better version of leather, but also to reinvent the material production process to be more sustainable. Here’s a detailed look at how engineers, scientists and designers created Nike’s lowest-carbon-footprint leather material ever.
• Pokemon GO | Earth Day Campaign – 2019
As Earth Day takes place on April, Niantic is encouraging Pokemon GO players to go out and help clean the environment. For the second year in a row, the company has announced that they’re partnering with Playmob once again for the second annual Earth Day campaign, a project to get players to tidy up their local community. and potentially unlock some bonuses in Pokemon Go and Ingress (Niantic’s other AR game) in the process.
Remember, our mutual home deserves much more sympathy and respect in order to take and give cultural inheritance to younger generations and educate them in a sustainable future. Happy Earth Day!