How to Tell Your Agency is Going to Be Hacked Soon?
Digital marketers are always busy with deadlines, campaigns, and the latest updates. Unfortunately, this can cause them to overlook crucial cybersecurity practices. If you or your colleagues exhibit any of these practices, your agency may be in danger of cyberattack. …
User-Generated Content: A Playful Way to Turn Users’ Content into Successful Marketing Campaigns
UGC has proven to be a powerful tool for brands that seek to build a close-knit relationship with their consumers using digital marketing. With the decline in the effectiveness of conventional advertising, marketers are searching for more effective ways of …
How to Build a Digital Marketing Report That Clients Love
Comprehensive marketing reports showcase the value of a marketing agency’s campaigns and help to maintain client relationships. How do marketing agencies showcase their value to clients? With impressive marketing reports. Many marketing agencies struggle with building reports that clients actually …
Thinking About Digitalization in Manufacturing? Here Are the Key Questions You Need to Ask
Where to start? That’s always the hardest part of taking on any new challenge, especially in manufacturing. And it’s the same when you decide to go digital. It’s even more complicated if you decide to outsource your software development with …
5 Mistakes B2B Companies Make at Trade Shows (and How to Avoid Them)
Ah, the thrill of event planning! The buzz of excitement, the anticipation of success… and sometimes, the sinking feeling of disappointment when things don’t go as planned. Trade shows continue to be a great marketing channel for startups and established …
How to Evaluate a Digital Marketing Agency (We’ve Explained It in 10 Steps)
Choosing the right digital marketing agency can be a game-changer for your business; it may be your best or worst decision. So, you should know how to evaluate a digital marketing agency to ensure you’re making the right choice. You …
Protect Your Brand: Essential Social Media Safety Tips for Digital Marketers
Facebook, X (formerly Twitter), Instagram, TikTok, and other social media sites, have become a part of our daily lives that’s usually just as important as eating. These platforms connect us as individuals and also organizations with a global audience. We …
Reducing Dependence on Traditional Ads Through Outreach Marketing
In the world of digital marketing, there hardly ever seems to be a need to invest in traditional forms of advertising. With all the options and opportunities present in the online realm, why would any business spend time and money …
How to Become Best Friends with Your Target Group?
Every company dreams of having a long list of satisfied customers. Imagine the dream where customers are waiting for your services or products and expanding your number of employees. But how do you make this dream into reality and turn …
How to Lose Clients and Alienate People?
This article is brought to you by Adverity, the integrated data platform. 5 Top Tips for Losing Clients to More Data-driven Agencies I know, the “How to Lose Friends and Alienate People” shtick has been done to death. But hey, …
The Future of Business Communication: Messenger Marketing and Chatbots in 2024
Chatbots and auto funnels are considered the next best thing to the internet. Those who use messenger marketing in business already know about their advantages, opportunities and crazy potential. Technology is everything that wasn’t around when you were born. Alan …
2024 CMO Insights: Top Investment Trends for Digital Marketing Agencies
The Dentsu team conducted research to find out where CMOs plan to invest to reach consumers in 2024. In this article we will share the results of the study. Spoiler: bloggers should work hard, but game creators can rest easy. …
