Category: Digital Marketing

IKEA is a well-known brand as they sell furniture all around the world. Behind their success, it lies Ikea’s brilliant digital marketing strategy. Companies can learn a lot from IKEA’s offline to online business transition. Sweden’s leading manufacturer and retail company decide to develop their marketing strategy using online technology to not to miss the …

As we move ahead into 2019, brands are scrambling for more ways than ever before to make lasting connections with buyers. We are in an age of the buyer where consumers no longer rely on sales people to help them make purchasing decisions; your customers are engaging in their own research to learn more about …

We see them every year; articles that advise people on how to improve their digital marketing strategy going into the new year. The problem with most of these articles is that the tips aren’t relevant for the new year. Instead, the year’s subject is simply tossed into the title with the attempt to make it …

Digital Marketing concentrates on the ways to ensure that your business is visible online and is capable of lead generation. This involves how effectively your site lets you be found on the web, whether your own SMM efforts consistently work for you, what your AdWords, PPC campaigns should focus on etc. If your digital marketing …

As an agency, your hard work and dedication need to meet its merit. For digital agencies, it is important to submit their work and become a part of leading award programs. Awards are an agency’s best way to get independent feedback on the quality of their work. Entering takes time and money, but the rewards …

Social Proof has been quite prominent and a prevalent concept that applies to any field of business and commerce. This concept is directly correlated with the success of the brand and how the business is targeting its potential customer base. Put yourself in your consumer’s shoes, would you prefer a product that is being marketed …

If your online sales in 2018 left something to be desired, you are not alone. For many organizations it seems this year has been one of marketing trial and error, and one that saw huge losses in organic traffic due to a number of Google algorithm update. Then there are agencies who have bigger challenges …

Digital marketing is an interesting industry that has created many successful ventures. Unlike being a doctor or a paleontologist, you don’t necessarily need a fancy degree to start putting your digital marketing skills to work. You should have the skills and the right experience to test the waters. The best part about this field is …

Experiential marketing allows brands to offer their customers memorable experiences, often through planned events with product samples. But these events aren’t just dinner and drinks. They’re interactive and they’re elaborate, offering experiences to attendees that are unique. Earlier in the year, prestigious British charity D&AD gave its first award for experiential marketing to FCB India. …

Falling prey to a spam filter is a nightmare for every email marketer. Once a filter marks your emails as spam, life changes. Your open rates plummet, replies become non-existent. And if that wasn’t enough, a spam filter can destroy your online credibility for years. Which isn’t optimal for your deliverability rates. To say the …