Choosing a Niche for Your Digital Agency: Industries to Focus On in 2024
Choosing a niche is a critical step to take for digital agencies as there can’t be enduring growth rates without devotion to a specific industry. To ensure you’re taking firm steps forward you need to identify your marketing agency niche. …
The 2023 Agency Valuations Report
During 2022, Productive developed a questionnaire with one goal in mind – to better understand agency mergers and acquisition trends. Whether you’re trying to sell your agency or are just curious about the value you’ve created, understanding factors that impact …
Decoding Consumer Behavior: How Marketing Insights Data Drives Campaign Success
With today’s technological advancements, businesses have access to many information holders, such as data for marketing segmentation. By analyzing segmented data where customers are divided into smaller groups, businesses can create more effective marketing campaigns and increase their sales. What …
Video Victory: Capturing Audience Attention in the Age of YouTube Marketing
Welcome to the dynamic world of YouTube marketing, where videos are not just clips but powerful tools to connect and engage. Since its inception in 2005, YouTube has evolved from a simple video-sharing platform to a cornerstone of digital marketing. …
The Personal Branding Journey of Taylor Swift
The entertainment industry is constantly evolving, and any entertainer’s public image can significantly affect their career hence making it a crucial tool in their success. Personal branding is truly powerful; it goes beyond just talent and fame, as it involves …
Revolut’s Game-Changing Digital Marketing Strategies & Campaigns
Revolut, the new-age fintech solution, is undoubtedly rewriting the marketing playbook for finance institutions and serves everyone from age 7 to 70 (literally!) Its success is rooted in transforming how people handle their money daily. But what’s the secret behind …
Iconic Strategies & Ideas in Fashion Branding: Create Your Signature Identity
Trends evolve as swiftly as a runway model’s strut in the world of fashion. However, one aspect remains timeless and crucial – fashion branding. Brand is so much more than a logo; it’s not even just about creating garments. It’s …
Building a Brand Empire: The Kardashian-Jenner Family
The Kardashian-Jenner family is a well-known name in pop culture thanks to their luxurious lifestyle, reality TV show, and successful businesses. But they are not just famous reality TV stars but also successful entrepreneurs who have created a brand empire …
Surpass Your Rivals in the Digital Realm: Harness the Benefits of Hiring a Digital Marketing Agency
Discover the unparalleled benefits of hiring a digital marketing agency in this comprehensive guide, where we dive into expert insights and strategies that can elevate your business in the competitive digital landscape. In an era where digital presence is synonymous …
Discover Intel’s Secrets to B2B Mastery and Winning Marketing Strategies
Being a tech giant is one thing but remaining one is a whole other story. No doubt Intel owes an admirable portion of its success – well apart from their technical expertise of course – to its top-notch marketing strategies …
Elevate Your Digital Marketing Agency with 7 Expert Business Development Tips
Ready to boost your business development for your digital marketing agency? Understanding the importance of business development is key. In this blog, we unpack seven essential strategies that are vital for the growth and success of your agency. From mastering …
3 Ways Agencies and Freelancers Can Land New Business: Insights from the 2023 Mailchimp & Co Report
Whether you’re a seasoned agency pro or just beginning your journey as a freelancer, attracting and retaining new clients can be an unceasing task. In this article, we’ve distilled key industry insights from the 2023 Mailchimp & Co Benchmark Report, …
