
Social platforms are the center of the digital universe. As that universe evolves, so must brand strategy. Companies must adapt to the constantly changing landscapes of each social platform they use, leveraging each one’s unique features to set themselves apart …

B2B suppliers must embrace and sustain ongoing digital change if they want to stay competitive in the future. Why? So, what do today’s B2B buyers want? This is a complicated question. However, getting the right answer is essential for selling …

As digitalagencynetwork.com, we proudly present our first-ever eGuide of 2023 on marketing automation based on extensive research with the industry’s leading digital agencies. Marketing automation is now highly prevalent in our day-to-day lives, even though the idea of automatization first …

Choosing a niche is a critical step to take for digital agencies as there can’t be enduring growth rates without devotion to a specific industry. To ensure you’re taking firm steps forward you need to identify your marketing agency niche. …

Running a small business can be a daunting task. Between managing employees, providing goods and services, and marketing, it can feel like there are too many plates to spin. One of the most important, and often overlooked, aspects of running …

Google Analytics 4 may not be everyone’s favourite platform, but there are a number of new features in GA4 worth keeping an eye on in 2023 that may just change your mind. Due to a wide range of functionality problems, …

Spending more time logging into different software to keep track of your customers than actual front-line work? So, it is time you need to make a move to the client management tools. At the heart of any business is one …

The digital marketing industry is full of marketing agencies that deliver great results for clients but struggle to drum up a business of their own. The quest to get clients is a constant one that agencies often put on the …

Small businesses are launched from a founder’s passion or a great idea for a service or product. These first steps, however, are not enough to run a successful company. Small business owners have to wear a lot of hats, including …

Three years into a global pandemic and much of the world’s business playing fields have been forced to change. Lockdowns, patron limits, and social distancing has culminated in a giant push towards business being done online, and so everyone has …

In recent years, we have seen a large increase in online startups and small businesses. Shifting to eCommerce has resulted in opportunities to drive revenue and sales beyond the classic channels of search and display, including new channels like social …

Are you prepared for the inevitable Christmas rush? With everything from Black Friday to Cyber Monday quickly approaching, it’s vital you make sure your campaigns are prepared to face a significant upturn in online shopping. The online purchase penetration rate …