Category: Digital Marketing

After simmering on the back burner for the last few years, Social Movements are again beginning to move back into the spotlight. We are now seeing the era of the social activist, who, armed with the tools of the Internet, tech savvy and attitude, now have the power to lift brands or sink them with …

Beginning a startup is a risky venture, and many people give up on it too quickly, not knowing they could have succeeded if they hung on a bit longer. As with any risky venture, it’s important to research other startups before launching your own. Look critically at startups that have come before, especially those similar …

There are a million digital trends happening. The ones that really matter in 2017 are driven by two unique forces. Simplification and experience. Ensuring simplicity is the hardest thing to do digitally and it continues to drive innovation. Meanwhile continued adaption of social media and the content that powers it fuels a renewed desire for …

Writing a digital agency brief is an extremely difficult task because you must find words that will describe exactly what you want to get. Formulating your thoughts and ideas is hard at the best of times, and it gets even harder when working with concepts you aren’t a professional at. You’ll have to do quite …

“Email is dead!” If you search Google for more than 5 minutes on the subject of email, you’ll see more than a few claims (and obituaries) about the ‘death of email’. While some of the arguments are valid, email is still very much at the heart of our working lives. Now, whether this is good, …

Digital marketing agencies are busy these days. The field is evolving, the customers use more mobile devices to shop, and the companies need to increase competitive advantage, so marketers are finding their hands full of tasks. “What’s new?” and “what’s next?” are two questions that are commonly asked at marketing meetings and conferences because the …

Tips For Building Cohesion Between Your Physical and Digital Stores Everyone wants to develop a successful business. Using the right tactics is an important part of improving a firm. In the modern world, businesses have a plethora of opportunities to expand and develop sales using the internet. The best companies, however, take advantage of both …

Does the term digital marketing bombard you lately? Do you have the urge to express how familiar the term is but somehow stumbled to provide a definition? I guess everyone was once in this place too. But what is digital marketing? What does it do? Is it important? In this article, we will dwell a …

Branding is both a big topic and an inexact science. It’s no wonder that there are so many choices when it comes to choosing a creative team to help you share your story with the world. From part-time web and graphic designers to experienced branding gurus, there is a lot to consider when selecting a …

Every company has the reputation to hold. And it should not be bound to the visible and tangible kind of products they offer. Customers are important to the company same way as your work is. As a customer service provider, it is important to have the right attitude when dealing with customers. These tips are …