In October when comes fall, the brands launch their most festive Halloween-themed campaigns, all and all.
While we continue to witness some great Halloween ads over the years, what about ad campaigns that go beyond creative yet gruesome? So, let’s explore the greatest Halloween marketing spots of all time and get some spooky inspiration.
• Bacardi | Dress to Be Free
The fashion oriented Bacardi campaign has shown that not every Halloween campaign has to be about frights and all. The spot features beautiful videos of people worldwide—such as a Carnival dancer in Brazil as below—who dress to break free rather than to fit in. The ad theme basically captured the appeal of Halloween for many.
• Burger King Trolls McDonalds – with Clowns
What better way to kick off our top seven Halloween content marketing campaigns than with Burger King’s ingenious idea which collects customer interaction with the clever trolling of rival McDonald’s and its famous clown, scary as it is.
Burger King offered a free Whopper burger to the first 500 people to visit select Burger King stores dressed as a clown. The campaign was promoted via a creepy clown-filled YouTube video with the hashtag #ScaryClownNight.
• M&M’s ‘Dark Movie Challenge’
In 2006, just more than a decade ago, M&M’s released an online game that became the stuff of legend. “Dark Movie Challenge,” a digital illustration in the disturbing style of 15th century painter Hieronymus Bosch, required viewers to identify visual riddles and surreal references to 50 classic horror films, from The Ring to Rosemary’s Baby (the M&M’s characters played a part, too).
The content was designed by G2 Interactive and included a timer, which added a layer of challenge and encouraged players to compete. Plus, M&M’s “Dark Movie Challenge” was highly relevant to the brand since it came shortly after the candy maker announced that it was making dark chocolate a permanent part of its line.
Any teen, office worker, or parent who crossed paths with the game at the time will recall spending hours—yes, hours—fully engaged. Thanks to the Internet Archive you can still play it today—don’t say I didn’t warn you.
• Airbnb’s Halloween Contest Lets You Stay In Dracula’s Castle
In 2016, Airbnb set up a giveaway trip to Dracula’s Castle in Transylvania.
If the users had dared to sleep in the Bran Castle, the home-sharing company Airbnb gave two guests the chance to win a free flight to Romania, let them wine and dine, and left alone to spend the night in the castle’s red-velvet coffins just as Dracula did.
• Halloween Goes Haute Couture with Dior
If you thought Halloween was all about dressing up and trick or treat, then you are missing out on the beautiful, dark side of the holiday. Because Christian Dior is one of the most dedicated brands and they got into the spooky vibe with an influencer campaign featuring beautiful Bella Hadid, where the model shows how to wear fabulous makeup looks for Halloween.
The how-to videos were promoted on social media with #DiorMakeupHalloween hashtag and it targets an entirely new Halloween audience with content that speaks spooky language.
• Topshop: Stranger Things In-Store Experience
Right after the 2nd season’s air of Stranger Things, Topshop has collaborated with Netflix to create a truly great in-person experience. The retailer transformed parts of its London flagship store into iconic settings from the show, including Will Byer’s hideout, Joyce’s living room, and the Hawkins lab. In addition to exploring, visitors could purchase Stranger Things merchandise and learn more about the upcoming episodes.
We’ll continue to add some more while they come alive, because when the cat’s away, the mice will play… We hope to see even better Halloween ads & campaigns in 2020. Wishing you a spooky Halloween!