User-Generated Content Done Right: Insights & Examples by Leading Brands
It is now more crucial than ever for brands to use visual social proof in their online marketing campaigns. And that leads us to think about user-generated content. Through that blog, we’ll be finding out the best UGC practices by …
Spotify’s Marketing Strategy & 5 Effective Marketing Campaigns
“Everyone gets to celebrate who they are and their listening.” Sloan-Vincent from Spotify explains how Wrapped became a cultural phenomenon and got users’ radar over the years. The biggest music streaming platform in the sector, Spotify has been irreplaceable by …
