A Sleek Online Store for Discerning Audio Enthusiasts

Tivoli Audio shares a passion for music and design with customers all over the world.

They needed to showcase their beautifully designed, high-quality audio equipment in a way that spoke to each of their customer personas, from the ‘fitness freak’ to the ‘vintage nerd’.

Their Approach

  • Propeller created blended landing pages to meet the needs of each customer persona.
  • They transitioned the brand from a custom environment to a multi-store front with Shopify Plus in the UK, Europe, Sweden, Australia, and USA.

Key project deliverables:

  • Discovery phase to identify good substitute third-party options where required
  • Full site design
  • Development of a new library for storytelling and a separate ‘learn’ based product route
  • A theme delivered across their expansion stores
  • Content migration and internationalization support
  • Testing and deployment


  • 154% increase in revenue YOY
  • 80% increase in number of orders


Emmanuel Onuoha, Head of eCommerce at Tivoli Audio, said:

They delivered the website in two months. It made my team look good. They’re a really understanding vendor that’s personal but professional. They pay attention to detail.

By Propeller: Shopify development agency

As a long-standing Shopify development agency in London, they’re no strangers to building beautiful eCommerce stores.

Their team works with you to design and develop scalable Shopify stores that meet your needs, and deliver what your customers want.

Their Shopify team creates a unified space that’s simple to maintain yet powerful and engaging for customers.

With their knowledge of bespoke builds and theme customizations, you can showcase product knowledge and striking imagery without the clutter – you can let them worry about the details.

Build your Shopify eCommerce store for an optimal customer journey to transform strategic objectives into commercial success with their specialist Shopify production team.

About Propeller

Propeller is a 360° digital agency delivering exceptional online experiences. Their team of specialists is on hand to provide strategic support and direction where you need it most.