Multi-Territory Digital Evolution From Propeller

Partnering with Shopify Plus, Propeller has taken the Tivoli Audio digital proposition to the next level to share their story, their sound and their vision with the relaunch of their online stores.

Propeller launched the timeless, at home stereo designers on an experiential driven, multilingual and multi-currency store for the USA, Australia, Great Britain, Italy and Nordics.

Following a tech stack discovery, they delivered highly bespoke theme customisation that included collection landing pages that detail their epic design quality and other key digital storytelling features including Spotify playlists. The store allows buyers to experience the products through both traditional technical detail presentation areas and experiential lifestyle content.

From the tech side, this evolution sees them migrate from a custom eCommerce platform to the enterprise leaders, Shopify Plus. Tivoli had previously been using the custom solution for a less unified branded experience across their territories in EMEA and North America.

From the design and experience side, the brief hinged on delivering a site build that allowed them to tell their multimedia story to their millennial audience of discerning design junkies and fitness conscious music lovers!

In terms of Propeller’s journey they undertook:

  • Discovery phase to identify good substitute third party options where required
  • Full site design
  • Development of a new library for storytelling and a separate ‘learn’ based product route
  • A theme delivered across their expansion stores
  • Content migration and internationalisation support
  • Testing and deployment

Head of eCommerce Emmanuel Onuoha said of the project:

hey delivered the website in two months. It made my team look good. They’re a really understanding vendor that’s personal but professional. They pay attention to detail.

Check out Tivoli Audio for everything from the classics to the latest collaborations then sit back relax and turn up the music.


About Propeller

Propeller is a 360° digital agency delivering exceptional online experiences. Their team of specialists are on hand to provide strategic support and direction where you need it most.

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