Inspiring a Life Less Ordinary

Porto Montenegro is a luxury waterfront community, a vibrant nautical village, and a state-of-the-art superyacht marina.

Established in 2009, Porto Montenegro has grown into a premium, full-service marina and residential village in the Adriatic region.

Propeller was brought in to design a visually stunning website that oozed the luxury of the community. It needed to make it easy for users to discover Port’s vast range of offerings via a logical and intuitive sitemap and navigation.

Importantly, it needed to actively encourage users to make enquiries and contact the Porto teams.

The Approach

  • Propeller designed a site that allowed Porto Montenegro’s stunning visual to shine with large image regions separated by ample white space.
  • They incorporated brand elements & subtle animations to each region to bring movement to the pages whilst maintaining a strong brand presence.
  • They crafted a navigation which logically divided Porto Montenegro’s offerings into common-sense categories laid out in a stylish full-page navigation.
  • They built a dynamic enquiry system that enabled a user to discover the most relevant enquiry form at any point on the user journey by navigating through one or two simple options.

The Results

The result was a visually spectacular, elegantly stylish, and inspiring site that reflected the ‘life less ordinary. They reduced the average bounce rate on the site from 55% to 30%.

By Propeller: A web design agency that builds a bigger picture

Being relentless in their attention to detail is what Propeller does. Propeller isn’t a web design agency that relies on pretty pictures or crafted copy, instead they look holistically at your brand, business and your objectives to create a bespoke digital experience.

Creative & Design

Propeller keeps you, and their senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real-time and with interactive Adobe XD links.

Customer & UX Experience

Working with your design resource, they collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end-to-end journey as smooth as possible for your customers.

Engagement & Consistency

Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, they’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.

Site Audits & Conversion

Their team doesn’t necessarily just start from scratch. They audit your existing website to understand what’s working, and build around those areas to create even more conversion opportunities.

Wireframes & Architecture

As a UX design agency Propeller prioritises developing wireframes for your website as a foundation of design. They firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.

Journey Mapping & Site Structure

Take your users and customers on a journey that works for them and convert more sales for you. Their team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.

About Propeller

Propeller is an integrated digital marketing agency. They craft, design, customize, build, connect, test, attract, and convert.