Propeller has partnered with Kellogg’s UK and Shopify Plus to bring you gut health made easy with MWELL gut health.
To launch their new Microbiome powder, a super simple, plant-powered blend to feed your gut, Propeller worked with the team to produce a site that was both engaging and educational for consumers.
With a custom quiz and digital storytelling packed with scientific know-how and amazing recipes, there’s no excuse not to meet your perfect match and do good for your gut, so check out mwell.com to order yours direct to your door.
As Shopify Plus and Typeform partners, Propeller was well placed to offer full design and development services to Kellogg’s for this new product launch.
Key deliverables from Propeller included:
- Full D2C store launch via a bespoke theme on Shopify Plus.
- Includes both one time purchase and subscription payment options.
- API integration between Shopify Plus and Typeform. This links a customer’s responses to a health and nutrition-based quiz to product recommendations.
- Fully branded and custom sectional driven storytelling within the Shopify Plus ecosystem.
- Delivery of educational content and landing pages around the science and benefits of a prebiotic dietary supplement.
- Inclusion of key botanical and brand graphical elements to make an impact for the new brand launching online.
Propeller is a 360° digital agency delivering exceptional online experiences. Their team of specialists are on hand to provide strategic support and direction where you need it most.