Serving up Seasonal Competitions and Campaigns

As a well-known high street restaurant, driving bookings were the focus when covid restrictions eased.

This brought new challenges and incentives to drive users to the website and into the restaurant.

The ASK team wanted a solution that not only drove brand partnerships but incentivized customers to use the offers to visit ASK restaurants.

Their Approach

The team at Propeller built a Christmas campaign page, which incentivized users to visit each day for a new offer or voucher.

This “advent calendar” style encouraged users to visit the site each day, increasing the email database as the offers and deals were only given to users when they provided their email addresses.

The partnerships with the likes of Bloom & Wild and Eleanor Bowmer helped drive brand affiliation, and the restaurant offers available encouraged customers to visit their local ASK.


  • The 12 days of Christmas campaign resulted in 22,753 competition entries
  • A total of 15,479 ‘bonus’ additional entries were made through social media
  • 28,666 page views (comprising over 2000 unique page views) and average time spent on the site increasing by 44 seconds and a 34% drop in bounce rate.
  • The success of this project reinforced their ongoing partnership with the Azzurri group.

By Propeller: The specialists in food and drink

Work with their team of industry experts for exceptional website design for food and drink brands to sell products online, boost bookings, drive restaurant reservations or nail your digital marketing plan.

With over 20 years of experience in website design for food and drink brands, Propeller can deliver:

  • Digital strategy & Marketing
  • Shopify & Shopify Plus
  • SEO & Content production
  • Web design & Customisation
  • Bespoke builds & Design
  • CRM & Booking systems
  • B2B & D2C selling

Striking imagery and the right amount of product knowledge is key to website design for food and drink brands, they collaborate to put your products in the best possible light with an exceptional customer experience at its core.

About Propeller

Propeller is an integrated digital marketing agency. We craft, design, customise, build, connect, test, attract, and convert