Propeller Brings the Brand to Life

Birch needed a website that not only enticed prospective members, but allowed existing ones to easily make bookings, view menus, book classes and learn about all the unique experiences that the Birch Community had to offer.

Taking inspiration from the surroundings of the countryside and activities on offer, the website is a reflection of the Birch Community brand.

The Approach

Propeller’s priority was creating an integrated booking flow for the most seamless guest journey from bedrooms to the restaurant as well as for experience and event bookings.

Bringing this exquisite brand to the market required extensive digital storytelling and ensuring an attractive proposition for customers.

The Results

This new approach resulted in:

  • New users going up by 19%
  • Page views growing by 46% over the course of a year.

By Propeller: A web design agency that builds a bigger picture

Being relentless in their attention to detail is what they do. Propeller isn’t a web design agency that relies on pretty pictures or crafted copy, instead they look holistically at your brand, business and your objectives to create a bespoke digital experience.

Creative & Design

Propeller keeps you, and their senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real-time and with interactive Adobe XD links.

Customer & UX Experience

Working with your design resource, they collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end to end journey as smooth as possible for your customers .

Engagement & Consistency

Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, they’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.

Site Audits & Conversion

Their team doesn’t necessarily just start from scratch. Propeller audits your existing website to understand what’s working and build around those areas to create even more conversion opportunities.

Wireframes & Architecture

As a UX design agency, Propeller prioritises developing wireframes for your website as a foundation of design. They firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.

Journey Mapping & Site Structure

Take your users and customers on a journey that works for them and convert more sales for you. Their team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.

About Propeller

Propeller is an integrated digital marketing agency. They craft, design, customize, build, connect, test, attract, and convert.