Hall & Woodhouse: Pubs Putting Family Values First
Hall & Woodhouse is a family-run business, currently in its seventh generation, so the team at Propeller took the time to understand the “Ways of Woodhouse” before embarking on an ambitious website build.
Their Approach
With an impressive portfolio of pubs, they created a customizable site to demonstrate each site’s unique features and true character, while also capturing the ethos of Hall & Woodhouse.
To help inspire the team, they worked with Hall & Woodhouse to put together a training workshop around CRM and CMS to make sure pub managers had the tools they needed to connect with their customers.
Results
The new, customizable approach resulted in:
- 24% growth in website visits
- 64% growth in time spent on the site
By Propeller: A web design agency that builds a bigger picture
Being relentless in their attention to detail is what they do. Propeller isn’t a web design agency that relies on pretty pictures or crafted copy, instead, they look holistically at your brand, business, and your objectives to create a bespoke digital experience.
Creative & Design
Propeller keeps you, and their senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real-time and with interactive Adobe XD links.
Customer & UX Experience
Working with your design resource, Propeller collaborates on a mobile-first approach built on wireframes that define structure and hierarchy to make the end-to-end journey as smooth as possible for your customers.
Engagement & Consistency
Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, They’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.
Site Audits & Conversion
Their team doesn’t necessarily just start from scratch. They audit your existing website to understand what’s working and build around those areas to create even more conversion opportunities.
Wireframes & Architecture
As a UX design agency, Propeller prioritizes developing wireframes for your website as a foundation of design. They firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.
Journey Mapping & Site Structure
Take your users and customers on a journey that works for them and convert more sales for you. Their team seeks the right insights and analytics to deliver the best website and wireframe structure for your business.
About Propeller
Propeller is an integrated digital marketing agency. They craft, design, customise, build, connect, test, attract, and convert.
