10 Essential App Growth Hacks for 2024
In today’s world, where we can’t imagine life without smartphones, the sheer number of mobile apps out there is pretty mind-blowing. With over 1.7 million apps in the Apple App Store¹, the challenge for app developers and marketers isn’t just creation but differentiation. This has produced a dynamic and often tumultuous landscape of app marketing. The key to success in this saturated market lies not only in building an exceptional app but in deploying a robust and innovative growth strategy.
Consider this – the average smartphone user has dozens of apps installed but actively uses only a fraction of them. Studies reveal that an average person engages with about 9 apps daily and 30 monthly. This usage pattern underscores a harsh reality: most apps struggle to make a lasting impact. In fact, a staggering 25% of all apps are abandoned after just one use³. This statistic is a wake-up call for a strategic overhaul.
This is where a meticulously planned growth strategy comes into play, and that’s precisely what we specialise in at Favoured. Growth in the app world isn’t merely about amassing downloads; it’s about nurturing active, engaged users who contribute to sustained revenue growth.
As we look ahead to 2024, the app landscape continues to evolve at a breakneck pace. Emerging technologies, changing user behaviours, and increasing competition demand a forward-thinking approach to app growth. This is where the following 10 app growth hacks you cannot afford to miss in 2024 come into play. Each of these hacks, refined and tested through our extensive experience at Favoured, is designed to not just capture the fleeting attention of users but to forge a deeper, more meaningful engagement with them. These insights, honed through our expertise at Favoured, will guide you in navigating the challenging yet exciting journey of app growth, helping you turn your app into not just a success story but a market leader.
1. Leverage AI-Driven Personalisation
In today’s tech-savvy world, personalisation is key. Utilising AI to analyse user behaviour and preferences allows for a customised experience that resonates with each individual. Imagine an app that not only knows your preferences but also anticipates your needs – from suggesting relevant content to predicting your next move. This level of personalisation not only enhances user experience but also significantly boosts engagement and retention. By implementing AI-driven algorithms, your app can deliver tailored recommendations, adaptive learning paths, and personalised notifications, ensuring that each user feels uniquely valued and understood.
2. Utilise Advanced Retargeting Techniques
Retargeting has evolved beyond basic strategies. Advanced techniques such as sequential retargeting, where ads are tailored based on the user’s journey, and predictive retargeting, which uses AI to forecast future behaviours, are revolutionising how we re-engage users. This approach ensures that retargeting efforts are not just repetitive reminders but strategic nudges that are relevant and timely. By analysing user interactions, purchase history, and in-app behaviour, these sophisticated retargeting methods can significantly increase the chances of re-engagement and conversion, making your app not just a one-time download but a regular destination.
3. Enhance Onboarding with Interactive Walkthroughs
First impressions count, and in the app world, this means onboarding. An interactive, user-friendly onboarding process is vital for encouraging continued app use. By guiding users through your app’s features in an engaging and informative manner, you reduce the risk of early drop-offs. Interactive walkthroughs, which can include tutorials, tooltips, and progress tracking, make learning the app intuitive and enjoyable. This approach not only familiarises users with the app but also showcases its value proposition from the get-go, setting the stage for a long-term relationship.
4. Incorporate Voice Search Optimisation
As voice-assisted devices become increasingly commonplace, optimising your app for voice search is not just innovative, it’s essential. This involves ensuring that your app is discoverable and functional via voice commands, which can enhance user experience and accessibility. Voice search optimisation requires understanding the natural language processing and integrating it into your app’s functionality. This makes your app not just futuristic but also user-friendly, especially for those who prefer voice commands over typing.
5. Deploy Chatbots for Instant Support
Integrating chatbots for customer support can significantly elevate user experience. Chatbots can provide immediate answers to common queries, guide users through features, and even troubleshoot issues, all without human intervention. This not only enhances user satisfaction but also frees up your customer service team to handle more complex queries. By ensuring 24/7 support, chatbots help maintain high levels of engagement and satisfaction, contributing to a positive perception of your app.
6. Focus on Community Building
Creating a sense of community within your app can encourage a user to engage. Features like user forums, shared experiences, or co-creation opportunities can foster a strong sense of belonging among users. This not only enhances user engagement but also encourages loyalty and advocacy. By facilitating interactions among users and between users and the brand, you create an ecosystem where users feel valued and connected, leading to increased retention and organic growth through word-of-mouth.
7. Experiment with Augmented Reality (AR) Features
Augmented Reality (AR) can transform the user experience from mundane to extraordinary. By incorporating AR features, you offer users an immersive and interactive experience that can differentiate your app in a crowded market. Whether it’s for gaming, shopping, learning, or social interaction, AR can add a layer of engagement and excitement that keeps users coming back. The key is to integrate AR in a way that enhances the app’s core value proposition, making the experience not just novel but also relevant and useful.
8. Invest in Influencer Collaborations
Influencer marketing remains a potent tool, especially when aligned with your target audience. Collaborating with influencers can provide authentic and relatable content that resonates with potential users. It’s about finding influencers whose followers mirror your ideal user base and crafting campaigns that feel genuine and engaging. These collaborations can range from product reviews and tutorials to creative storytelling, all aimed at driving awareness and downloads of your app.
9. Implement Cross-Platform Integration
With the average household having multiple devices, seamless cross-platform integration is crucial. Users expect to switch between devices without losing progress or functionality. This requires a unified and consistent user experience across all platforms, whether it’s a smartphone, tablet, or desktop. By ensuring your app functions flawlessly on various devices, you cater to user preferences and lifestyles, thus broadening your app’s appeal and usability.
10. Embrace Data-Driven A/B Testing
Continuous improvement is the name of the game, and A/B testing is a critical tool in this endeavour. By systematically testing different elements of your app – from the user interface and features to marketing messages – you can gather valuable insights into what resonates with your users. This data-driven approach allows for informed decision-making, ensuring that every update or change is optimised for user engagement and satisfaction.
Conclusion: Your Path to App Success with Favoured
As we wrap up this insightful journey through the top 10 app growth hacks for 2024, it’s clear that the road to app success is multifaceted and constantly evolving. At Favoured, we tackle app growth with a unique perspective, blending traditional marketing wisdom with cutting-edge growth hacking techniques. Our strategies are tailored to meet the specific needs and goals of each app, ensuring that every campaign we undertake is as unique as the app itself. Our full-funnel approach encompasses a wide array of marketing channels and tactics, from email marketing and social media to paid advertising and influencer collaborations, all backed by data-driven insights and analytics.
We understand the nuances and complexities of the app landscape. Our dedicated team of marketing experts, armed with cutting-edge strategies and a passion for results, is ready to help you navigate this ever-changing terrain. We don’t just offer solutions; we build partnerships, working closely with you to understand your unique challenges and goals. Our commitment is to not only enhance your app’s visibility but also to drive sustainable growth and profitability.
If you’re ready to transform your app’s potential into success, Favoured is your ideal partner. Let’s take the next step together, crafting a bespoke growth strategy that resonates with your target audience and propels your app to new heights. Contact us today and take the first step towards making your app the next big success story.