Find Digital Marketing Clients on LinkedIn in 7 Steps (Lead Gen Solved)
Long before the Wall Street Journal declared LinkedIn “might be the best social media network,” the platform was widely acknowledged as one of the most effective B2B marketing tools ever. However, no doubt that LinkedIn has grown in popularity in …
Obtaining the Social Media Data That Influencer Agencies Need
Demand is rising for influencer marketing services, with brands doubling down on this marketing tactic across all industries. The impact of influencer marketing has driven social media to overtake paid search as the largest global advertising channel, according to Influencer …
Short-Form Video Trends 2026: What’s Capturing Audiences Now
Every other day, short-form video trends emerge. Their reach is wide, and their appeal is amplified. In other words, short-form videos are taking over! (If they haven’t already.) They grab attention quickly and have become a must-have tool for content …
Integrating Influencers Content into Multi-Channel Marketing Strategies
Marketing content from influencers can be seen almost everywhere. It’s nearly impossible not to scroll through social media or see traditional forms of advertising without the use of individuals who have a mass following. Whether it be sports stars, reality …
A Guide to Defining, Setting, and Achieving Social Media Goals
When a client asks, “Why aren’t we gaining more followers?” or “How do our social channels increase our revenue?” it’s a signal to revisit your social media goals. Goals are no longer vanity targets like hitting 10,000 followers. They’ve become …
The Rise of Short-Form Video Marketing: How Brands Are Winning with Bite-Sized Content
Video marketing. Short videos. Instagram Reels. Youtube Shorts. Every social platform applied short-form videos in one way or another. What is the reason behind the shift towards shorter videos instead of longer ones or content delivered through text or images …
As Influencer Marketing Matures, Brand Safety Concerns Are on the Rise
Influencer marketing is a big business – and it’s showing no signs of stopping. The market is estimated to grow to $199.6 billion by 2032, representing a whopping 28.6% CAGR over the course of a decade. In 2024 alone, marketers …
Profitable Social Media Marketing Niches to Find New Customers (With Real-World Examples)
For social media marketing agencies (SMMA), finding a niche can mean the difference between simply sustaining the business and creating a thriving, sought-after agency. Some SMMA niches are so lucrative that targeting them can help establish you as the go-to …
Social Media Post Ideas for Digital Marketing Agencies
Let’s face it—in a digital landscape where 4.9 billion people use social media channels, simply posting regularly isn’t enough. Your content needs to resonate, drive engagement, and showcase your digital agency’s expertise. For digital agencies, this means that every post …
Pride Month Social Media Campaigns & Post Ideas That Inspire 🌈
As Pride Month – the most colorful time of the year – approaches, shareholders, customers, and the advertising ecosystem eagerly anticipate social media feeds filled with an array of colors. Pride Month, a celebration of love, diversity, and equality, also …
Social Media Marketing Agency Pricing Guide for 2024
How much is charged for social media marketing services in 2024? With the global social media marketing industry projected to surpass $200 billion by 2024, this question is more relevant than ever. Besides, we are actually talking about an industry …
Micro-Influencer Marketing for Small Businesses: Affordable Growth Strategies
Influencer marketing is rapidly evolving into a critical tool for small businesses. In the United States alone, a significant investment of $7.14 billion is projected from brands in influencer marketing for 2024. As small businesses navigate the crowded online space, …
