Why Influencers Aren’t Enough to Drive Sales
The last decade has seen the birth and rise of the infamous influencer. With the increasing prevalence of social media channels came the increasing need for content and, by default, content creators. Influencers are those who have built up a …
Why You Should Consider Pinterest In Your Digital Marketing Strategy
Pinterest is the most effective social platform for product knowledge and shopping inspiration. If you are in the fashion and beauty, home decor and design, or hospitality and food industry, Pinterest may be the platform for you. Neustar research shows …
Key Opinion Consumers: Who Are They And Why You Should Care?
Key Opinion Consumer (KOC) is the latest form of influencers in China, who are experts in testing and reviewing products. Given that their content is highly reliable, they play an important role in the decision-making process of their readers, regardless …
Why You Should Be Using Multiple Social Media Platforms
Social media is a great way for legal firms to engage with current and potential customers, but the question is: how can its potential be maximised? Above all, it is a great way to use multiple social media platforms to …
KOL Marketing In Asia: 3 Innovative Formats Of Collaborating With Influencers
Influencer marketing has been maturing and evolving over the past few years, KOL activations should be considered as more complex than simply uploading a post on Instagram from a product received by mail. Instead of telling the KOLs what to …
3 Tips To Improve Your Facebook Ecommerce Campaign
Let’s face it, we’re all in it for the conversions. Without a Facebook ecommerce campaign, your business is either not going to generate a customer base through offers such as free ebooks, or/and, your business is not going to generate …
A Complete Guide To WeChat Influencer Marketing
To enter the Chinese market, having a WeChat Official Account to represent your brand is highly advisable. However, it takes an additional cost for setting it up, and also time to build a substantial audience size. Also, if you prefer …
How To Get Your Agency Verified On Instagram And Why You Should Do That?
In the past few years, the “verified” tick badge has become very popular on social media platforms. Instagram is one of them. Only some celebrities, public figures, brands, and agencies have this badge of validation. But now, anyone can apply …
A Full Guide To The Leading Chinese Social Commerce Little Red Book
Little Red Book (aka Xiaohongshu) The changes in incorporating e-commerce with social media platforms appear to be a big step in the West. However, it’s not as surprising for the Chinese users. Chinese social media was initially born with multiple …
3 Reasons Why Snapchat Is Declining In 2022
When Snapchat first came out, teenagers all over the world flocked towards it and spent most of their time using the app and sending pictures of themselves to friends and strangers alike. If you go and check them now, you …
How To Write The Best Instagram Bios For Businesses
Instagram ranks among the best social media platforms that engage its users on a visual level. If you are interested in creating a reciprocal connection, Instagram is where you need to be and Instagram bio has an important role for …
9 Brands That Are Crushing It On Social Media
Marketers are on the lookout for inspiration everywhere they go. Following your favorite brands online would be the simplest way to get new ideas. With the ever-growing amount of platforms available, it’s not about just creating a profile, you have …