Social Media Marketing Strategy for Fashion Brands and Clothing Brands
Online shopping has fully replaced our traditional methods of shopping, especially after the pandemic. Although we stopped wasting hours in shopping malls, the situation has made us way lazier; because it is unbelievably easy to do the shopping and be aware of the fashion trends thanks to the social media marketing fashion brands successfully manage.
Additionally, a brand new strategy was determined for the fashion industry. Along with the accustomed brands such as Gucci, Louis Vuitton, and Prada, many newly established brands agreed on the same issue: to be present on social media, and build target audience and engagement.
And there’s no doubt that if you want to create a successful social media presence for your fashion brand, your brand needs a killer social media marketing strategy. The strategy depends on the brand and its target audience; it can be showcasing new season products online, live broadcasts of the fashion weeks and so much more.
It is a known fact that fashion brands need an appropriate social media strategy to gain attention in the never-ending medium of social platforms.
So, how to promote a clothing brand on social media? What are the key tactics of digital marketing strategies for fashion brands?
It can be overwhelming to deep-dive into the world of digital marketing as well as social media since there are so many options available. A lot of social media platforms include tools and suggestions just for clothing brands meaning that you can use a different strategy on each platform to connect with your target audience.
On which platform you want to be active is up to you; however, you can find the general tips and tricks on what type of content you would want to create on which platform would work for your fashion brand.
Keep on reading to find a detailed explanation on what is the social media strategy for fashion brands.
Why Do Fashion Brands Need a Social Media Strategy?
A fashion brand must now excel at social media marketing more than ever with new brands appearing daily. Many brands and companies, regardless of the industry, create social media accounts and engage with people on these networks.
Businesses that seek to use social media platforms generally have the following objectives:
- Reach the target audience
- Competitor analysis
- Brand awareness
- Customer satisfaction
- Increase sales
- Build a community
Businesses are able to connect with their target audience and boost revenue by growing their brand accounts because of a well-designed social media strategy.
A brand that has been absent from social media in recent years could legitimately be said to “not exist.” Anyone who pays attention to fashion has now adopted the practice of window-shopping on social media instead of going to malls to shop.
The most well-known social media influencers are followed, and purchases are made through them, while Instagram stories are viewed and potential outfit ideas are saved on platforms like Pinterest. In fact, the influencer marketing industry’s worth has increased by %18.8 from $13.8 billion in 2021 to $16.4 billion in 2022.
Therefore, a solid social media strategy for brands is crucial in our times.
How to Promote a Clothing Brand on Social Media
Social media has become the first place that comes to mind when a newly established or already existing brand decides to promote their products and services. Especially with the rising industry of influencer marketing, fashion brands have developed a strong strategy of promoting clothing on social media as well as social media campaigns for fashion brands.
It is definitely one of the greatest ways to reach out to target audiences and increase awareness of a brand.
One thing to consider; however, is that it is crucial to understand the dynamics of each platform; make sure you tailor your approach to each of them and create a strong presence.
To promote a clothing brand on social media; first and foremost, it is essential to create a strong brand identity with your clothing line. Choose a logo and a set of colors that will be used consistently across all platforms. You should also create a unique hashtag that is associated with your brand, so that customers can easily find your content.
You should also design creative posts that speak to your target audience such as images of your clothing items, fashion tips, and reels or TikToks that your target audience will find compelling. Additionally, it’s critical to update frequently and reply to queries and comments from users.
The next stage is evident because influencer marketing is essential to social media and cannot exist without it. So, be sure to use influencers to market your clothing line on social media, especially on their personal social media accounts. You might be surprised by who can truly be interested in your clothing brand as they do have a tendency to reach out to more people from different age groups. Ask well-known influencers to promote your clothing line by getting in touch with them.
In addition to all, make sure you use all the available tools and features on each platform to promote your clothing brand such as hashtags, polls, and stories on Instagram to increase engagement and build brand loyalty. On Twitter, you can use promoted tweets and trends to reach more people.
Best Social Media Strategy for Fashion Brands
Perhaps as a result of the pandemic, online purchasing experienced a sudden increase. Now, almost many brands are closing physical stores, or new brands are not even attempting to open at all.
Many brands have grasped the importance of social media and are therefore trying to find a way to take part in the online world successfully.
Being in the right place at the right time has obviously become quite challenging when a new one is added to these limitless channels every day and all the data, systems, and most importantly algorithms change often.
The right social media strategy is needed to stand out from the crowd, especially in industries like fashion where there is a lot of competition. It is of great importance for the brand to make its voice heard, reach the right audience and thus increase its sales.
Fashion brands need a social media strategy for exactly these reasons: competition and rapidly evolving and changing digital marketing methods. For instance, choosing which channel to use is still crucial for a brand, but it is no longer the most crucial or sufficient choice. The “in what way” will be accomplished in the chosen medium also calls for careful consideration, planning, and strategy.
It would be unreasonable to expect a clothing brand not to have a visual presence in the online world. But now there are many different options: TikTok and Instagram are examples of these social media channels, yes, but should you share photos on Instagram or take interactive reels with models?
Choose Platforms That Suit Your Brand the Most
There are numerous social media platforms currently in use, and each one has a unique audience and set of algorithms; some even function entirely differently. For instance, although video material is required in a platform like TikTok, Instagram allows users to choose whether or not to post videos. So it is crucial for a fashion brand to decide on which or how many platforms to be active as well as whether you want to partner with a fashion marketing agency to save you from all that trouble. It is one of the first steps to taking action.
One of the best examples of a company using the right platform to display its brand is Fjallraven. Specializing in outdoor equipment, Fjallraven is doing an excellent job showcasing their products with adventurous images on their Instagram page.
Influencer Marketing is a Must
Influencer marketing is probably one of the first strategies that come to mind when it comes to social media strategy. With the development and growth of social media, a completely new profession has been formed and the concept of “social media influencer” has settled in the middle of our lives.
However, a different research door has been opened for brands as well. Because in this period, when everyone can easily increase the number of followers and be called an “influencer”, working with the right influencers will be much more appropriate for the success of your brand.
The right influencer? You may ask. Finding the right person for your brand is an important step for your target audience to get to know you and become familiar with your brand. Building a strategy with people who don’t align with your brand can get you followers, yes, but it may not have an impact on your sales.
So make sure to do your research before deciding to work with an influencer.
Perhaps one of the sickest influencer marketing campaigns is where the greatest luxury brands in the world, Prada, partnered with influencer Lil Miquela, who is an American robot character. The It-Girl was created by Trevor McFedries and Sara DeCou in 2016 and has 2.5 million followers as of 2023. In 2018, she took over Prada’s Instagram account as part of Milan Fashion Week and shared her “experience” during the event.
Customer Service is Key
Shipping, pricing, and speed are the three aspects of customer service that the majority of online shoppers focus on the most.
Orders that are sent fast and thoroughly are desired by consumers. In case of a mishap, it is very important for a brand to deliver successful customer service.
The prompt resolution of this issue and purchase refund are adequate grounds for gaining a permanent client. For this reason, you should always return to the fundamentals and make sure that your brand delivers successful customer service.
Determine Your Target Audience
In order to implement the best social media strategy for your brand, it is important to analyze the audience that your products primarily appeal to.
For instance, if your clothing line targets Gen-Z, you may communicate with them on practically all social media channels. You can also analyze which kinds of content they link to more frequently. Generation Z, for instance, has a perspective that is significantly more visual than earlier generations.
They enjoy participating in platforms like TikTok and excel at creating video content. Because of this, you can decide on an effective plan for your product and audience once you’ve identified your brand’s target market.
One of the companies that excel at using TikTok as a clothing brand is ASOS. TikTok might be the ideal platform for ASOS to reach out to their target audience and establish a strong brand presence since its key demographic is primarily millennials and Gen Z.
Create User-Generated Content on Your Brand’s Profile
Sharing both original content and content where customers or influencers use the brand’s items on their posts are very successful strategies. An estimated 90% of consumers claim that user-generated content influences their buying decisions. With a more organic approach, user-generated content is a powerful tool to increase interaction and expose your brand to potential buyers. Instead of creating content themselves, your fashion brand might urge current consumers to send in photos and videos of you wearing your clothes and then repost them to your page.
Clearly, a strong social media marketing strategy is necessary for clothing brands, because only a social presence isn’t enough. You can always choose to partner with a social media marketing agency that can help you build your intended online presence across all social platforms. As previously noted, instead of constructing physical locations and incurring high rent, brands are instead focusing their resources and effort on social media and digital marketing strategies.
There is no question that businesses will be unknown or nonexistent in the online world with a successful social media account, the right strategy, and a customer service system where customers are satisfied, at least significantly.