BLOG | Social Media Marketing

Email Marketing vs Social Media? Or Both?

While the power of social media can’t be overlooked, here’s an infographic that proves email marketing can often be very effective! With there being so many options out there to spend those precious dollars, most marketers get caught up on in a dilemma over where to indulge for most successful results. There’s especially a heated …

BLOG | Social Media Marketing

3 Simple Social Media Metrics To Track

Learn to monitor the most important social media metrics to increase your social presence and run effective campaigns. After hearing singing praises of social media marketing, you decide to jump on the bandwagon yourself. You’ve got a business at hand that you want to grow. So you make the right accounts, use the right social …

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7 Twitter Tactics For Audience Growth

Success on Twitter is related to thinking strategically about how to leverage Twitter as part of your broader online marketing and social media efforts. It’s no more about collecting a herd of followers but rather about engagement, retweets and likes! Twitter is a rather intimidating social platform, with so much noise and so many experts …

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How To Create Instagram Ads For Business

A step-by-step guide on creating Instagram ads for business, to engage and attract users on this popular social network! What was once a trendy iOS-only app has risen and made its way to the social media marketing hall of fame. As the popularity of Instagram continues to rise, with around more than 400 million users, …

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Social Commerce Trends Of The Moment

What is Social Commerce? Social commerce is shopping-oriented social media marketing that touches buyers before, during and after their purchase. Or as Marketing Consultant, Heidi Cohen simply puts it, “shopping meets social media”. It encompasses a broad array of options including group buying, social shopping, mobile apps, retailers adding social features, and shopping integrated into …

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Social Login Landscape & Trends 2015

An infographic that sheds light on the most popular social logins and their trends. The term ‘social login’ is defined on Wikipedia, in part, as follows: Social login is a form of single sign-on using existing login information from a social networking service such as Facebook, Twitter or Google+ to sign into a third party …

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Social Media Marketing Challenges And Trends In 2015

What are some of the biggest social media marketing challenges faced by social media experts? A study involving a survey of nearly 600 marketers was conducted by research firm TrustRadius, which sheds light on the matter and better helps marketers harness social media best, measure ROI and better understand the needs of their clients. The …

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An Anatomy Of The Perfect Social Media Post For Your Brand

Your social media strategy is one of those things that can be very hard to nail down. Ever wonder if you can have the perfect social media post for maximum engagement and reach? The success and virality of a post depends on a number of factors such as design aesthetics, post timing, distribution channel characteristics, …

BLOG | Social Media Marketing

The Social Media Age – Then & Now

A visual that compares social media then-and-now in a unique and fun way! Bored? Go see some Vines. Need DIY ideas? Hop onto Pinterest. Miss a friend in another country? Worry not, your friend is only a Skype call away. Wondering how to make a quiche? No sweat, just find yourself a YouTube tutorial. Want …

BLOG | Social Media Marketing

How To Create Brand Relevance, Trust And The Right Audience

A successful brand is not defined by the number of followers it has on its social media but instead by the number of brand-advocates it creates! A lot of brands nowadays are getting greedy and becoming all about gathering likes on Facebook, getting retweets on Twitter, collecting followers on Pinterest –  you get the picture. …