Free Social Media Monitoring Tools: What's Being Said About Your Business

6 Free Social Media Monitoring Tools: What’s Being Said About Your Business?

Wondering what people are saying about your brand, product or service but in a more budget-friendly way? We got you covered with this free social media monitoring tools 2023 list!

There’s a lot of mention going around on social media. As monitoring every single comment or mention is pretty overwhelming for brands, social media monitoring tools come into prominence. These tools can take the stress out of navigating between many platforms.

The rising demand for social media made a massive impact on the rate of using social media management tools. Now, people want to discuss their experiences, give suggestions, and get feedback from other users. According to the survey, 59% of consumers reach out to brands on social because they had a great experience. Monitoring these contexts gives brands an opportunity to identify their prospects. With the right social media monitoring strategy, brands can discover all conversations have been made about their businesses.

Since almost each social media management tool provides all-in-one services, some appeal to more specific needs than others. That’s why we started to see rapid growth in the number of social media monitoring, listening, reporting and analytics tools independently of the social media platforms.

No doubt that these tools, which serve different purposes, have been segmented like free, paid or open-source recently. So now, it is possible to find out the best digital marketing solutions for each unique request. In this blog post, we wanted to take a budget-friendly approach and covered the best free social media monitoring tools for you!

What are social media monitoring tools?

Social media monitoring is an algorithm-based process that tracks keywords, mentions, conversations, blogs, wikis, search engines, social media, and other online platforms. 

In broader words, a social media monitoring tool focuses on gathering and analyzing all conversations about your brand through social networks. Most businesses, especially eCommerce store owners use a monitoring tool to get to know what their businesses’ public perception is. Once they have an idea of their perception, they can take relevant actions to build strong relationships and also raise awareness online

Even though there are a vast number of other benefits that social media monitoring tools can provide, some monitoring software might cost unreasonable amounts for taking advantage of these benefits.

That’s why we have gathered the best social media monitoring tools together to save your pocket!

Top 6 Free Social Media Monitoring Tools

Before we start, we would like to mention that there are numerous monitoring solutions in the market that offer paid services with free-trial options. In this article, you will only find out social media monitoring tools free-forever ones. 

  • Iconosquare
  • Mention
  • TweetDeck
  • BuzzSumo
  • Followerwonk
  • Google Alerts

Scroll down and take a closer look at these free monitoring tools!


The list starts with excellent social media monitoring solution Iconosquare. The social monitoring solution helps digital agencies and brands make data-driven decisions for each social media channel. Scheduling, advanced reporting and in-depth analytics features come with an easy-to-use dashboard. Iconosquare allows multi-profile management from one dashboard and increased efficiency.

Source: Iconosquare

Maximising your social media performance can only be possible if each metric is analyzed well. So, Iconosquare offers customizable analytics & reporting dashboard to support you along the decision making process. Its intelligent scheduling system helps automate content publishing and so it saves you time. Iconosquare sends powerful notifications on the best time to post, user tagging, geolocation, Instagram feed preview and much more.


Mention is mostly for agencies and brands who want to monitor their activities and online conversations. With its easy-to-use platform, you can keep track of what the audiences are saying about your business or service. As Mention gives you a real-time monitoring opportunity, you will always engage with the conversation. In the free plan, you will be able to get only 1 alert and 1.000 mentions but you can always upgrade your plan for getting more details.

Source: Mention

Thankfully, Mention offers reporting and analyzing capabilities to go deeper into your audience insights. The segmented reporting system allows you to monitor search terms by language, source or date. Another point that is worth mentioning is to be able to set alarms for each marketing campaign based on several keywords related to your business. 


TweetDeck is another handy monitoring tool for Twitter accounts that offers a comprehensive dashboard to track users, hashtags, topics etc. You can divide the dashboard into parts for your niche audience and competitors. So, that makes it easier to see all conversations happening around you. 

Source: TweetDeck

When you log in to your dashboard through your existing Twitter account, you can tweet or mention someone within the platform. As TweetDeck already lets you track in real-time online conversations that have been made about you, what else would you like?


In reality, BuzzSumo is known as a content marketing software. However, content creation is mostly related to finding the best topic or competitor that performs well, to discover the most popular content across all social networks becomes easier with getting help from the monitoring tools. Although BuzzSumo offers a free plan with limited access to the features, you can upgrade your package at any time.

Source: BuzzSumo

BuzzSumo enables you to see the content when you mentioned your keyword in the first place. Also, if one of your competitors mentions the keyword too, you will get notified through the platform. Thanks to the BuzzSumo dashboard, it stores all activities as a daily, monthly or yearly report in case you need any time. 


If we are creating the best free social media monitoring tools list, it cannot exist without mentioning Followerwonk. The monitoring platform lets you search Twitter bios to expand your network, analyse your audience preferences and optimize your followers to give what they like best. 

Source: Followerwonk

Followerwonk digs deeper into your Twitter audience data from who your followers are, what topics they mostly tweet and what time to where they are mostly based. The platform is mostly preferred for searching through the Twitter bios as above-mentioned. The good thing is the data Followerwonk provides refreshes on a monthly basis. 

Google Alerts

If you are wondering which social media monitoring tool is the easiest to use, Google Alerts shines! You can simply enter the topics that you would like to monitor. Then, let Google scan through the web and report you when and how many times it was mentioned. 

Source: Google Alerts

You can even set alarms to know when your brand or product gets mentioned, so you can always be on track. Google Alerts also segments sources like blogs, news, forums depending upon your requests mostly by language, location or date. 

Last Words

With all these free social media monitoring tools in mind, it would not be fair if we highlight only one monitoring solution. As each business has its own unique needs, it’s better to be aware of your needs in the first place. Then, you can be more set to choose the right one for your business.

If you do not want to rush between platforms to have more comprehensive knowledge, we have made it easy for you. Let’s have a look at the array of the best social media marketing tools!

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