Beauty Marketing Campaigns That Broke the Internet
What does it take for a beauty campaign to grab attention while dominating timelines, and selling products out before shoppers can click “add to cart”? In an industry as saturated as beauty, it’s not enough to simply launch a new …
L’Oréal Digital Marketing Strategy: How Gen AI and AR Personalize Beauty
L’Oréal digital marketing strategy is one of those interesting brands that marketers have been studying for years. Let’s step back for a minute: for generations, L’Oréal has stood out by making beauty feel both aspirational; it has been grounded in …
Marketing Strategy and Advertising Campaigns of Maybelline
Maybelline has achieved immense success through its strategic and inclusive marketing efforts and captivating advertising campaigns. From leveraging the influential power of computer-generated images, which make the audience believe there are huge lashes on trains and buses in London, to …
12 Inspiring Social Media Strategies and Campaigns for Beauty Brands
The beauty industry requires being fast in decision-making to catch trends and even create the trends firsthand to achieve success and generate intense hype. The beauty industry is well aware of social media’s influential role in shaping consumer preferences. According …
NIVEA Marketing Strategy: Advertising Lessons for Modern Skincare Brands
How can skincare brands improve their marketing strategies in a world where very popular young figures like Hailey Bieber, Rihanna, and Selena Gomez frequently pop out new products? That’s the question many beauty marketers are asking today. In an environment …
Fenty Beauty’s Marketing & Advertising Strategy
With her beauty, sensational life, hit songs and excellent performances, the barbados-born singer, Rihanna definitely managed to enthrall people for the last two decades. Of course, in addition to all these, we can say that Rihanna is one of the …
Lush Marketing Strategy: How to Attract and Retain Beauty Customers
Lush Cosmetics, the British pioneer of handmade and ethical beauty, made a headline-worthy decision: it quit social media entirely. No Facebook, no Instagram, no TikTok. At a time when most brands double down on digital engagement, Lush walked away from …
5 Beauty Marketing Trends You Must Know for a Glowing 2025
The beauty scene is set to sparkle in 2025, as an industry is projected to reach approximately $580 billion by 2027. With fresh beauty marketing trends stirring up excitement, we’re seeing transformative ways brands connect with us. From leveraging AI …
How Sephora’s Marketing Strategies & Campaigns Win Over Different Audiences
Sephora’s marketing strategy is genuinely diverse. It includes traditional, digital, and social media approaches. Sephora has built an experience beyond being a brand, and they have: To better understand what makes Sephora such a standout in the beauty world, I’ve …
What 300 Top-Performing Beauty Ads Taught Us About Winning Creative Strategies in 2025
Let’s be real, most beauty brands are burning money on ads. They invest in high-end production, beautiful visuals, and influencer collaborations, yet many of their ads fail to convert. Why? Because they’re focused on aesthetics instead of performance. At Evolut, …
Mastering SEO for the Beauty Industry: Strategies and Examples
In a digital universe that’s brimming with beauty tutorials, skincare secrets, and makeup magic, ensuring your brand shines amidst the glamour requires more than just a dab of foundation. If you’re a beauty, cosmetics, or skincare brand yearning to elevate …
3 High ROI Influencer Marketing Campaigns for Beauty Brands
Beauty brands and influencer marketing are the perfect match in marketing heaven. Influencer marketing is a 21.1 billion dollar industry, and we need not mention that beauty brands leverage much of it. One of the key reasons this duo works …
