How Sephora’s Marketing Strategies & Campaigns Win Over Different Audiences
Sephora’s marketing strategy is genuinely diverse. It includes traditional, digital, and social media approaches. Sephora has built an experience beyond being a brand, and they have: To better understand what makes Sephora such a standout in the beauty world, I’ve …
What 300 Top-Performing Beauty Ads Taught Us About Winning Creative Strategies in 2025
Let’s be real, most beauty brands are burning money on ads. They invest in high-end production, beautiful visuals, and influencer collaborations, yet many of their ads fail to convert. Why? Because they’re focused on aesthetics instead of performance. At Evolut, …
Fenty Beauty’s Marketing & Advertising Strategy
With her beauty, sensational life, hit songs and excellent performances, the barbados-born singer, Rihanna definitely managed to enthrall people for the last two decades. Of course, in addition to all these, we can say that Rihanna is one of the …
5 Beauty Marketing Trends You Must Know for a Glowing 2025
The beauty scene is set to sparkle in 2025, as an industry is projected to reach approximately $580 billion by 2027. With fresh beauty marketing trends stirring up excitement, we’re seeing transformative ways brands connect with us. From leveraging AI …
Mastering SEO for the Beauty Industry: Strategies and Examples
In a digital universe that’s brimming with beauty tutorials, skincare secrets, and makeup magic, ensuring your brand shines amidst the glamour requires more than just a dab of foundation. If you’re a beauty, cosmetics, or skincare brand yearning to elevate …
LUSH Marketing Strategy: How To Attract and Retain Beauty Customers
Lush Cosmetics, a popular British line of handmade cosmetics, recently made a risky move that has garnered attention from consumers and experts alike in this age of social media and digital marketing. The business made the challenging decision to withdraw …
3 High ROI Influencer Marketing Campaigns for Beauty Brands
Beauty brands and influencer marketing are the perfect match in marketing heaven. Influencer marketing is a 21.1 billion dollar industry, and we need not mention that beauty brands leverage much of it. One of the key reasons this duo works …
Best Beauty & Cosmetics Website Designs: Eye-Catching Examples
Delivering a seamless experience across devices, prioritizing mobile-friendliness & smooth navigation, and offering a visually captivating website means a lot for beauty and cosmetic brands. Especially when considering that 75% of beauty shoppers say that a website’s design is important …
12 Inspiring Social Media Strategies and Campaigns for Beauty Brands
The beauty industry requires being fast in decision-making to catch trends and even create the trends firsthand to achieve success and generate intense hype. The beauty industry is well aware of social media’s influential role in shaping consumer preferences. According …
Marketing Strategy and Advertising Campaigns of Maybelline
Maybelline has achieved immense success through its strategic and inclusive marketing efforts and captivating advertising campaigns. From leveraging the influential power of computer-generated images, which make the audience believe there are huge lashes on trains and buses in London, to …
A Closer Look at Dove’s Digital Marketing Strategies
In a fast-paced digital marketing landscape, how can marketing specialists find a way to influence purchasing decisions? Dove’s digital marketing strategies demonstrate how you can do it. With the efforts of major corporations such as Dove, they are using integrated …
2023 Beauty & Wellness Trends in E-commerce
Beauty and wellness brands are major players in the e-commerce and direct-to-consumer markets. With so many people stuck at home over the last 18 months, self-care is at an all-time high… bringing with it a great opportunity to grow almost …
