Learn To Redefine Beauty With Dove’s Incredible Digital Marketing Strategies
In between a fast-paced digital marketing landscape, how can marketing specialists find a way to influence purchasing decisions?
With the efforts of the major corporations such as Dove, they are using integrated marketing communication to contribute versatile marketing campaigns. Dove has built up an ultimate integrated marketing campaign model that includes multiple elements of advertising, such as print, TVC, social media, digital, OOH, website and so on. Through this communication, Dove is able to create a consistent and a strong brand message that spreads awareness of their brand while expanding their consumer basis and their target audience.
Let’s have a look at Dove’s incredible marketing campaigns and the strategies in between the lines.
• Collaborate With the Unexpected, Such as Stock Photo Companies
Continuing its efforts on changing beauty standards in digital media, Dove released project #ShowUs that supports diversity and inclusivity at the same time.
In partnership with digital photo company Girlgaze and Getty Images, Dove has collected about 5,000 images on GettyImages.com. The project features 179 women from 39 countries and the photographed talents include plus-size, trans, diverse women and women with skin conditions. The good part is, they were also shot by 116 female-identifying photographers within the Girlgaze network.