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Digital Marketing

Digital marketing articles on latest strategies, trends, various tools and ideas for marketers. Read our thought leadership articles on best practices to stay up to date on digital marketing trends in 2016.

Create Engagement

The Science Of Engaging Your Audience

A simple, quick, no-frills guide on capturing the attention of your audience and maintaining it. How to keep our audience engaged? A question that makes most marketers tick. With so many guides on the topic, there is a vast amount of information out there providing advice on keeping your users engaged. However, engaging your audience is […]

Digital Marketer

Life As A Digital Marketer!

What does it mean to be a Digital Marketer & how do Digital Marketers use their time efficiently?  Digital marketing makes the use of digital platforms to introduce, sell and promote products or services, all the while keeping customers engaged and interested. It utilizes technology to get the product out there. Digital marketers master the […]

How To Create A Persona For Marketing

How To Create A Persona For Marketing

Creating buyer personas will help you determine your marketing strategy by illuminating who the buyers are, the situations they are faced with and most important – what goals they are attempting to accomplish. A Persona is a “fictional” representation of an actual user and is applied in the early stages of product development or product […]

digital trends for 2015

Leading Digital Trends In 2015

From technology trends to changing business models to evolving consumer behaviors, there’s a real thirst for knowledge amongst marketers about the leading digital trends in 2015. Research by Bell Pottinger reveals the 15 top digital trends that are set to change the way brands communicate in 2015. Designed by Carlos Monteiro for Bell Pottinger Digital, […]

The Growth In Digital Advertising Vs Traditional Advertising

The Growth In Digital Advertising Vs Traditional Advertising

The increase in the use of mobile and programmatic has led digital advertising to continue ruling nearly all growth, when compared with traditional advertising. Online advertising recorded a 40% growth in 2014, a number which is expected to increase to 42% this year. Research from Borrell Associates said that while some traditional media companies are only […]

Digital-Trends-Predictions-2015

Digital Trends And Predictions For 2015

The Creative Digital Agency from Australia, Soap Creative, takes a light-hearted look at what they think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between. This slideshare covers the rise of the social media super-agent, peak #hashtag usage, Tinder, E-Ink Fashion domination and a bunch of other flagship digital trends […]

creative storytelling techniques

Creative Storytelling Techniques For Marketing

What is creative storytelling? Creative storytelling is an important method and an effective way to attract people to a brand. Creatives are storytellers who just employ different media to tell their story. Ads, videos, digital channels are used to tell brand story. In contadistinction to videos, static media have just space, words, colours and pictures. […]

Fjord Launches Annual Trends 2015 Report

Fjord Launches Annual Trends 2015 Report

The 2015 Annual Trends report from Fjord, Design and Innovation from Accenture Interactive, highlights the impact of digital on the real world and explores how this will shape both consumer expectations and service design over the coming 12 months. Fjord Annual Trends Report 2015 is the result of months of research, discussions and debate, pooling […]

digital advertising tv ads

How To Adapt TV Ads For Digital Display Advertising

Digital advertisers are looking for how to adapt television ads to digital, because turning a standard video ads into a native, interactive brand experience is an engaging way to get the desirable results. To repurpose TV commercials for digital display ads, here are three key points to keep in mind: TV is passive, digital is […]

Digital Dopamine report Razorfish

Razorfish Global Digital Marketing Report: Digital Dopamine

Global digital leader Razorfish recently published an in-depth global digital marketing report called “Digital Dopamine”. Razorfish was charged with creating and building an immersive, interactive experience that functions as both an information terrace and an exclusive vehicle to connect visitors with the airport’s amenities, history, museum exhibits and surroundings. Serving as the entrance to the […]

what-is-digital-agency

What Is A Digital Agency?

In simple terms, a Digital Agency is an advertising agency that has evolved to meet the changing needs of marketing in the digital age. Digital Agencies bring the graphic design and copywriting together with new technology and modern marketing techniques. The result is a highly creative mix of artistry, science, engineering and determination to fix […]