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Digital Marketing

Digital marketing articles on latest strategies, trends, various tools and ideas for marketers. Read our thought leadership articles on best practices to stay up to date on digital marketing trends in 2016.


The State Of In-Demand Digital Marketing Skills 2015

Marketers today need to develop digital skills to stay relevant and keep their marketing practices on track with the current trends. In today’s world, the marketing landscape is becoming progressively digital… This means that it is essential for marketers now, to be well-versed in the digital age, and to develop and maintain their digital skill-sets […]

andrew stanton ted

Top 5 Inspiring TED Talks for Marketers

Looking to acquire some useful marketing and brand knowledge? These inspiring TED talks help you do just that and also promise to light up your day! In the fast paced, digital world of today, we marketers need regular doses of inspiration to keep us motivated and creative. We see a lot of online blogs with […]

Create A Successful Online Business

The Ultimate Guide To Create A Successful Online Business

Master the art of creating a successful online business and maintaining it.   In this high-tech digital world of today, creating an online business and making it successful are two entirely different things. The rules of the game have changed and it is crucial for every entrepreneur to master these rules. Online businesses are very […]

above vs below the line marketing

A Guide On Above-The-Line VS Below-The-Line Marketing

A guide to compare & contrast above the line and below the line marketing to choose one that works best for your business and keeps your budget in check.  Where should you spend your marketing budget? On creating awareness and brand-building with above the line advertising – in print, billboards and on air or with […]

Create Engagement

The Science Of Engaging Your Audience

A simple, quick, no-frills guide on capturing the attention of your audience and maintaining it. How to keep our audience engaged? A question that makes most marketers tick. With so many guides on the topic, there is a vast amount of information out there providing advice on keeping your users engaged. However, engaging your audience is […]

Digital Marketer

Life As A Digital Marketer!

What does it mean to be a Digital Marketer & how do Digital Marketers use their time efficiently?  Digital marketing makes the use of digital platforms to introduce, sell and promote products or services, all the while keeping customers engaged and interested. It utilizes technology to get the product out there. Digital marketers master the […]

How To Create A Persona For Marketing

How To Create A Persona For Marketing

Creating buyer personas will help you determine your marketing strategy by illuminating who the buyers are, the situations they are faced with and most important – what goals they are attempting to accomplish. A Persona is a “fictional” representation of an actual user and is applied in the early stages of product development or product […]

digital trends for 2015

Leading Digital Trends In 2015

From technology trends to changing business models to evolving consumer behaviors, there’s a real thirst for knowledge amongst marketers about the leading digital trends in 2015. Research by Bell Pottinger reveals the 15 top digital trends that are set to change the way brands communicate in 2015. Designed by Carlos Monteiro for Bell Pottinger Digital, […]

The Growth In Digital Advertising Vs Traditional Advertising

The Growth In Digital Advertising Vs Traditional Advertising

The increase in the use of mobile and programmatic has led digital advertising to continue ruling nearly all growth, when compared with traditional advertising. Online advertising recorded a 40% growth in 2014, a number which is expected to increase to 42% this year. Research from Borrell Associates said that while some traditional media companies are only […]


Digital Trends And Predictions For 2015

The Creative Digital Agency from Australia, Soap Creative, takes a light-hearted look at what they think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between. This slideshare covers the rise of the social media super-agent, peak #hashtag usage, Tinder, E-Ink Fashion domination and a bunch of other flagship digital trends […]

creative storytelling techniques

Creative Storytelling Techniques For Marketing

What is creative storytelling? Creative storytelling is an important method and an effective way to attract people to a brand. Creatives are storytellers who just employ different media to tell their story. Ads, videos, digital channels are used to tell brand story. In contadistinction to videos, static media have just space, words, colours and pictures. […]

Fjord Launches Annual Trends 2015 Report

Fjord Launches Annual Trends 2015 Report

The 2015 Annual Trends report from Fjord, Design and Innovation from Accenture Interactive, highlights the impact of digital on the real world and explores how this will shape both consumer expectations and service design over the coming 12 months. Fjord Annual Trends Report 2015 is the result of months of research, discussions and debate, pooling […]