Effective Landing Pages: How to Increase Conversion Rate in 2024

All online business owners want to increase the conversion rate of their landing pages. After all, high conversion leads to more sales and revenue growth. However, in the ever-changing world of Internet marketing, one cannot stop there. Strategies that worked in the past may no longer produce such results in 2024. 

To successfully increase conversion on landing pages, you need to be aware of the latest trends and principles of web design, create attractive and intuitive pages for users. We, the professionals from the WGG agency, in this article, will reveal to you some effective and fundamental methods that will help you increase landing conversion in 2024.

Boost Landing Page Conversions: 5 Easy Steps

1. Create an attractive and concise H1 header

The H1 header is one of the most important elements on the landing page, which immediately attracts the user’s attention and makes it clear what exactly this page is about. Use creativity and choose your words carefully. The H1 header should be intriguing and interesting. For instance, a recent study showed that headlines personalized to the visitor’s needs can boost conversions by up to 10%. 

Examples of creative headers

“A revolutionary product that will change your life” or “Secrets of a successful online business: discover new opportunities for your success.” The H1 header should be unique for each landing page and contain keywords to help search engines understand what the page is about.

2. Organize the information on the page

In order for the user to stay on the page and show interest in your offer, it is important to organize the information on the page in a convenient and intuitive way. Use numbered and unnumbered lists to highlight the main benefits of your product or service. 

Examples of info for page

  • Free worldwide shipping
  • Guaranteed refund within 30 days
  • High quality and reliability
  • Personal approach to each client

Thus, the reader will be able to quickly familiarize himself with the main advantages of your offer and make a purchase decision.

3. Create trustworthy content

It is very important that the user has confidence in your company or product. You can achieve this by providing social evidence in the form of reviews from satisfied customers (currently, video customer reviews are the most trusted), partners or famous personalities who recommend your product. You can also use the quality guarantees, certificates and awards received by your company. 

Nielsen report 

According to a Nielsen report, 92% of consumers trust peer recommendations over advertising. Integrating video testimonials or showcasing industry certifications can lend credibility and foster trust among potential customers.

Customer trust is one of the main factors influencing conversion, so do not miss the opportunity to show your reliability and reputation.

4. Optimize the page loading speed

Page loading speed is of great importance for conversion. Google’s research indicates that a 1-second delay in page load time can reduce conversions by up to 20%

Pages that take too long to load scare away users and cause a negative experience. To increase the conversion rate, you should optimize the download speed. 

Ways to optimize loading speed:

  • Optimize the size and format of the images on the page
  • Use caching to speed up repeated visits to the page
  • Remove unnecessary or unused plugins and scripts
  • Use CDN (Content Delivery Network) to distribute the load

These measures will help speed up page loading and create a more positive user experience, which in turn will increase conversion. Of course, it is always better to entrust such a process to experienced specialists, and keep its PageSpeed Insights indicators under control.

5. Analyze and test your landing pages

No landing page is perfect at first glance. Therefore, it is important to constantly analyze and test your pages. Use analytical tools to find out how users interact with your pages. This will allow you to identify weaknesses and improve them. Also run A/B tests to determine which elements and settings work best. Try out different headings, color schemes, element layout and other aspects of the page to find the most effective option to increase conversion.

Research by VWO demonstrates that  A/B testing increased conversions for an e-commerce site by 14%. You can find it on Google and learn more.

Success Stories

  • Shopify: By focusing on clear, benefit-driven headlines and user-friendly design, Shopify increased its conversion rate by 15% in Q1 of 2024.
  • Dropbox: Dropbox’s use of social proof through customer testimonials contributed to a 12% increase in sign-ups.
  • Evernote: Streamlining the signup process and optimizing page load speed led to a 20% uplift in Evernote’s new user registrations.


To summarize, in order to increase conversion on landing pages in 2024, you need to create attractive and user-friendly pages with intuitive information (however, as it always has been, but already adapting to new realities) . Pay attention to the organization of content, credible content, optimization of download speed and constant analysis and testing. 

Remember that effective landing pages are a key tool for a successful online business, and their role will only increase in the future.

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