The 9 Key Steps of Customer Experience (CX) Journey Mapping
A CX journey map can be created by predicting the respective behaviours of different personas, based on data collected by research, across the different channels and touchpoints determined by emerging ideas that come about through comprehensive and swift teamwork. Now, …
5 Common Problems for Marketing Agencies and How to Fix Them
It’s hard to imagine what our world would look like without marketing. We’re so used to seeing commercials, ads, brochures, newsletters and email campaigns everywhere that it has became a part of our daily lives. Strongly influenced by modern technological …
8 Reasons Why Events Are Important For Your B2B Marketing Strategy
Times are changing and it seems like all the industries are plagued by new trends that reshape the game. For every ambitious entrepreneur, those trends are clear signs that the business needs to readjust and change in order to become …
Five Essential Google Analytics Reports To Understand Your Website Traffic
Marketers in this digital era believe their website to be their goldmine of prospects and revenue. Each prospective client landing on your website has an intention and Google Analytics helps you learn about it. There are a few other skills …
Reviews Are Getting Important – How To Maintain And Build Your Reputation As A Digital Agency
Social Proof has been quite prominent and a prevalent concept that applies to any field of business and commerce. This concept is directly correlated with the success of the brand and how the business is targeting its potential customer base. …
How To Achieve Measurable Revenue By Streamlining Your Growth Marketing Strategy
Lead-generation metrics are a favorite topic for any round-table discussion. People simply get excited over the number of Facebook likes, webinar attendees, and white paper downloads because these metrics are easy to track. But there is a problem here because …
9 Tips To Avoid Ambiguity When Writing Requirements For A Web Project
Good communication is the foundation of every good relationship. If parties are not on the same page and do not understand each other, they will be unsatisfied and the ties hardly ever will last. To communicate avoiding ambiguity is essential …
5 Effective Tips On How To Work With A Digital Marketing Agency
So you’ve decided to work with a one of the best digital marketing agencies for your startup. Digital marketing agencies possess a unique set of skills, and here’s how to get the most out of them. Say what you will …
A Guide On Above The Line VS Below The Line Marketing
A guide to compare & contrast above the line and below the line marketing to choose one that works best for your business and keeps your budget in check. Where should you spend your marketing budget? On creating awareness and …
The Importance Of Combining Digital With Traditional Marketing
Nowadays, marketing is focused on its digital aspect, meaning that the most promotions, campaigns and advertisements are online. More often than not, marketers believe that the online marketing is the only way to go and that social media campaigns, email …