Best Influencer Marketing Platforms
Prominent Influencer Marketing Platforms
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Hootsuite
Hootsuite is the global leader in social media management and trusted by more than 18 million customers and employees. Unparalleled expertise, customer insights at scale, and collaborative ecosystem help people and organizations succeed with social. -
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Sprout Social
Sprout Social enables brands to find, form, and deepen the connections with their social audience. A suite of deep listening and analytics and social management enable organizations and brands of all sizes to be more open, real, and empathetic on social.
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in Influencer Marketing Platforms
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Stack Influence
Stack Influence is a leading influencer marketing platform automating collaborations between eCommerce brands and Micro-Influencers.
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InfluData
Search and analyze over 20 million influencers and their audiences quickly and with ease. Manage influencer campaigns and avoid shit storms.
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Embold
Embold is a leading influencer marketing platform for Canadian brands, streamlining the process of discovering, managing, and collaborating with influencers. With over 500 brands supported and 9,000+ influencers in its network, Embold helps advertisers engage customers.
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Intellifluence
Influencer marketing for everyone. Join the over 25,000+ brands and agencies using Intellifluence to connect with influencers worldwide.
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Hivency
Hivency brings consumers, influencers and brands together around authentic customer experiences.The platform allows you to connect with the right brands and the right products for successful collaborations.
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GroupHigh
GroupHigh is a marketing software platform used by more than 400 agencies and brands to identify bloggers, social media profiles, and manage the outreach marketing process.
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Pitchbox
Pitchbox is an influencer outreach and content marketing platform for brands, digital marketing agencies and growth hackers.
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Afluencer
With Afluencer, you can find the ideal collaborations for your niche. You can search for your interests, requirements, channels, and more.
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inzpire.me
They help brands & agencies run industry-leading influencer marketing campaigns through our expertise, technology, and hands-on support.
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InfluencerDB
InfluencerDB is a leading influencer marketing technology company. With InfluencerDB, businesses of all sizes around the globe have access to world-class software for their Influencer Community Management.
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Join
Join is the leading influencer marketing platform built with best-off-class technology that allows influencers, brands and agencies to collaborate worldwide.
What Is an Influencer Marketing Tool?
Today’s changing conditions have brought many innovations in the digital marketing world. No doubt that one of the most powerful innovations has been made in influencer marketing. While a social media platform is an ideal way to reach prospects and customers, an influencer marketing platform for small business is excellent for brands.
Influencer marketing platforms for agencies simply target potential influencers who can work with their brand, product or service campaigns. When the targeting is done properly, it will bring a high volume of sales leads and so high engagement rates. Not only do influencer marketing platforms offer high-quality sales leads, but they also offer a wide platform that gathers brands and influencers together. You can browse through a list of influencers and choose the best ones in terms of your business needs. Once you find the right influencers, you will immediately start getting benefits from the marketing platform.
Why Do You Use Influencer Marketing Platforms?
Influencer marketing platforms make things easier for agencies and brands. While they help manage influencer marketing campaigns, on the other hand, they carry out influencer discovery processes. These marketing tools give the possibility for extremely high ROI as campaigns have unlimited potential. This unlimited potential quickly grows brand awareness and attracts consumers’ attention over and over again. Once you start working with influencers that will help build a great relationship between your brand and audience. So, it will be a win-win partnership for sure.
Selecting an influencer among a million influencers is tough. Influencer relationship management systems help filter out the most relevant ones for your projects. You can scroll through each influencer profile and pick the one that serves the biggest benefits to your social networks.
Most influencers in some way content creators have their own specialized fields. Some generate content specifically for Instagram and Youtube, while others focus on other social platforms. As Youtube is a home for influencers, brands tend to use influencer marketing platforms to find Youtube influencers, manage and analyze their campaigns.
Which Is The Best Platform For Influencer Marketing?
The context of “the best” varies depending on the needs. Influencer marketing tools that are good for some businesses may not be good for you. So, it would be better to specify your business needs early on. No doubt that partnering with influencers serves as a bridge with your brand and consumers. So, it is clear that using influencer marketing platforms significantly adds value to your brand. Since every business has unique needs, the deciding part is up to you.
Key Features of The Best Influencer Marketing Platforms
In-depth Search & Discovery
Each influencer marketing software for agencies and small businesses come with a huge data of influencers that specialize in different categories. The marketing platform assists you along the way in choosing the right influencer for your campaigns. AI powered system suggests and lists only the potential influencers for a particular campaign.
Easy Campaign Creation
The influencer marketing platform you choose needs to be clear on what it’s offering to you. As influencer marketing is a hot topic, you don’t want to spend some time on how to create campaigns and manage them. So, it lets you create a campaign when you find the best influencer and also be able to track the process and your budget within the platform.
Detailed Campaign Management
An effective influencer marketing platform should allow brands to easily manage and automate their daily tasks in their influencer marketing campaign. It helps brands keep track of their relationship with influencers. Messaging with influencers, signing contracts, negotiating prices, recording the invoices into the system are just a few of the benefits.
Comprehensive Reporting
Without a reporting feature, an influencer marketing platform cannot go anywhere. An efficient influencer marketing tool must be helping brands track each campaign metric such as views, engagement rates, reaches, real-time analytics, return on investment (ROI) rates and affiliate links.
Advanced Content Management
Through the influencer marketing platform’s dashboard, you can easily manage ad creatives, hashtags, mentions and more. Once you receive content from influencers via the marketing platform, you can edit, analyze, give feedback or even accept or reject it. The influencer also has access to materials provided by you.
Multi-Channel Usage
One of the key facts, when you want to run an influencer marketing campaign effectively is to target potential customers. To do this, you should segment the social media platforms you are using. If you run a campaign for Youtube, you can search through the Youtube influencers and compare their engagement rate with consumers in the Youtube market.
Boost visibility, build credibility, and turn discovery into real product adoption.
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