Prominent Marketing Automation Tools
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![copper-crm-tool]()
Copper
Copper CRM helps agencies connect with leads, win deals, deliver projects and create repeat clients.Features- Contact & Account Management
- Customer Contract Management
- Lead Management
- Opportunity & Pipeline Management
- Sales Management
- Reporting & Insights
- Email Marketing & Management
- Task Management
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![hubspot-marketing-hub-marketing-automation-tool]()
HubSpot Marketing Hub
With Hubspot Marketing Hub, all your marketing and SEO tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale.Features- List segmentation
- HubSpot mobile app
- Ad retargeting
- Email reply tracking
- Custom user permissions
- Email marketing
- Email automation
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![justuno-marketing-automation-tool]()
Justuno
Intelligent lead capture, personalized website messaging, and audience analytics to convert more visitors into customers.Features- Pop-ups
- Advanced Segmentation
- Intelligent Product Recommendations
- Exit Offers
- Push Notifications
- A/B Testing
- Conversion Tool
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![adzooma-advertising-campaign-management]()
Adzooma
Save time, lower your ad spend and enjoy the best ad performance possible. Adzooma's PPC optimization and automation tools enable you to run multiple advertising campaigns in just minutes per day. Build entire campaigns, make mass changes and easily track performance.Features- Account alerts
- Activity dashboard
- Bid Management
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Click Tracking
- Client Management
- Collaboration Tools
- Dynamic Content
- Event Triggered Actions
- Keyword Tracking
- Marketing Automation
- Multi Campaign Builders
- Multi Channel Marketing
- ROI Marketing
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GatherUp
Reputation platform built for agencies to grow clients’ visibility, trust, and revenue.Features- Reputation management
- First party reviews
- Surveys & Net Promoter Score (NPS)
- Third-party Reviews
- Multichannel Review Requests
- Smart AI-Powered Assistant
- Smart Insights Dashboard
- Suggested Review Replies
- Reputation Coach
- White-Label Everything
- Multi-Location & Client Management
- Reporting & Analytics
- Google & Facebook Integration
- API & Integrations
- User Roles & Permissions
in Marketing Automation Software
Simvoly
- Website Builders
- Digital Marketing Tools
- Email Marketing Tools
- Marketing Automation Tools
- Digital Sales Tools
- AI Tools
- AI Design Tools
- AI Content Tools
- AI Marketing Tools
- Website Builders
- Digital Marketing Tools
- Email Marketing Tools
- Marketing Automation Tools
- Digital Sales Tools
- AI Tools
- AI Design Tools
- AI Content Tools
- AI Marketing Tools
- Drag & Drop page builder
- Community Builder
- Funnel Builder
- Marketing Campaigns & Automations
- A/B Testing
- White Label
- Drip of Content
- Access Levels
- Video Hosting
- Video Analytics
- Sales Funnels
- Subscription Management
- Content Tracking
- Content Management System
- Video Overlays
- Discussion Boards
- Walls & Forums
- Quizzes & Surveys
- Segmentation
- Popup Builder
BigMailer.io
- Email Marketing Tools
- Marketing Automation Tools
- Email Marketing Tools
- Marketing Automation Tools
- Email Marketing
- Marketing Automations
- RSS to Email
- Transactional Email
- Signup Forms
- Landing page builders
- Email validation
Copper
- Digital Marketing Tools
- Marketing Automation Tools
- Team Management Software
- CRM for Digital Marketing
- Project Management Tools
- AI Tools
- AI Sales Tools
- Digital Marketing Tools
- Marketing Automation Tools
- Team Management Software
- CRM for Digital Marketing
- Project Management Tools
- AI Tools
- AI Sales Tools
- +14 days
- Contact & Account Management
- Customer Contract Management
- Lead Management
- Opportunity & Pipeline Management
- Sales Management
- Reporting & Insights
- Email Marketing & Management
- Task Management
Vitamail
- Email Marketing Tools
- Marketing Automation Tools
- Email Marketing Tools
- Marketing Automation Tools
- Email Validation
- Email Marketing
- Syntax & format check
- Domain Blacklist Checker
- AI Email campaign builder
Best Digital Marketing Tools by Category
Explore the top Digital Marketing Tools, compare features and pricing, and find the right software for your needs
in Marketing Automation Tools
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Maestra
An all-in-one personalization platform for DTC brands that helps drive +15% conversions
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![paylode-reward-management-software]()
Paylode
Paylode is a white-labeled SaaS platform for telecoms to drive engagement and loyalty with exclusive, action-based rewards. Easily embedded into apps and portals, it launches in under a week with low IT lift and no competing brand presence.
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![nationwideleads-marketing-automation-tools]()
Nationwide Leads
Nationwide Leads is a DIY business all-in-one software with 'Done for You' services for business process and marketing automation expertise support.
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![gatherup-customer-data-platforms]()
GatherUp
Reputation platform built for agencies to grow clients’ visibility, trust, and revenue.
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![artisan-ai-tool]()
Artisan AI
Ava is the world's first AI employee. She is a BDR who takes care of the end-to-end cold email demand generation process.
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![ivisionmobile-marketing-automation-software]()
iVision Mobile
iVision Mobile is one of the leading white label text message marketing platforms businesses choose for SMS and MMS messaging communications, automated business voice, and digital loyalty services.
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![connectorengine-marketing-automation-tools]()
ConnectorEngine
Ease the process of managing, connecting and automating data flows on behalf of your clients in a multi-tenanted environment with client-segregated accounts. Save Time, Drive Revenue, Scale.
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![referral-factory-referral-marketing-software]()
Referral Factory
Want to grow your business? Referral Factory is the easiest way to do that. Sign up, build a referral program, and ask your customers to #SpreadTheWord 🚀
How to Choose the Best Marketing Automation Tools?
In the digital marketing world, successful campaigns rely on highly targeted marketing by delivering the right message to the right person or business at the right time. To make this delivery more effective, marketers need to have well-automated marketing systems. So, are you planning to integrate this automation into your marketing strategy?
A great marketing automation tools definition would be it is software that helps businesses target their customers effectively and manage marketing-related tasks automatically.
Why should I use marketing automation?
Online marketing campaigns and sales-related activities need to be organised, managed and tracked effectively. Preventing any revenue loss and in order to maintain a healthy life cycle of each marketing campaign, using a marketing automation system is a must.
51% of companies are using marketing automation solutions and this number is exponentially growing. Especially B2B companies are more likely to tend to use automation systems to manage complex business processes. Automation makes marketing less time-consuming and easier to manage. There are many automation tool options we listed above that cover free & paid solutions and also marketing automation tools for small businesses and each with its own features and benefits. These solutions help improve your marketing channel with trigger actions, automated workflows, drag and drop the emails, lead scoring, lead nurturing, and email campaigns in your inbound marketing strategy.
What is included in marketing automation?
Marketing automation contains both marketing and sales-related tasks. Simply put, while the automation system automatically manages targeted customers by reaching them across emails, messages or social platforms, at the same time it works for increasing revenue and maximising efficiency on the sales side.
Plus, these automation tools are used as an email marketing tool to send follow-up emails to your customers at one time. As a marketing solution, you can collect and organize your customer data through these tools. Thanks to the marketing automation CRM integration ability, you can track your sales-related customer data within the same platform as well.
Another key point is about creating personalised content to nurture leads. Marketing automation tools streamline the right content at the right time to the right prospects. Placing the right content that matches your prospects will increase the traffic, the average time they typically spend on the website and drive more conversions.
Marketing automation companies offer certain marketing automation solutions that are better designed for start-ups, small businesses and marketing teams. However, some of them fit best for enterprise companies or agencies with their plans and limitations. So if the automation system is implemented well in your marketing strategy, you will be able to see quickly how it scales up your business activity.
Which automation tool is the best?
There is no certain answer to it as every business has its own unique needs. That’s why there are numerous marketing automation tools in the digitalised world to cater for all unique needs. So, the best marketing automation solution will be reshaped by your requirements.
The comprehensive marketing automation tools list above-mentioned that cover both the paid and free plans will support you along your decision making journey.
Key Criteria to Evaluate Marketing Automation Tools
Pricing Policy
About every marketing automation tool has a free trial version to figure out how it works or to see whether it is well-worth to invest your money in or not. Prices can vary on the number of contacts you have or the number of features the tool has. So, you should be aware of what your business needs. Otherwise, you will be charging for the features that you don’t use.
Scope of Marketing Automation Tools
First of all, you should consider the must-have features that you are looking for. Once you decide what essential features you need, you should start comparing it with other marketing automation tools in every aspect of your criteria. This definitely helps you find out the best one more efficiently.
Benefits
Saving you time and money comes top of the marketing automation software benefits list. Besides these benefits, there are a few additional benefits we need to mention: producing customer-based data for better targeting, nurturing qualified leads, boosting productivity, improving efficiency, providing analytics and reporting, increasing ROI and more.
Accountability
Software providers who work with data should know the importance of keeping your business’s data secure. At the end of the day, you share your customer or prospect’s information with these platforms. Most of the tools focus on protecting the data you provide but you should check this information before purchasing it.
Integration
You should add more value to your existing platform through integrating with other tools especially CRM. Most marketing automation platforms prosper their marketing activities providing excellent integrations that include email marketing, analytics and reporting, social media marketing, even workflow automation. Integrations may vary on your expectations from marketing automation software.
Features
Most platforms compile various features such as email marketing, data-driven marketing, customer journey mapping, customer segmentation, lead generation, lead scoring, multi-channel marketing and more. If you don’t know what features you mainly focus on, consider asking for a demo in order to understand your exact needs.
Boost visibility, build credibility, and turn discovery into real product adoption.
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