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Best Media Planning Tools

Media Planning Tools help agencies, marketers, advertisers and media owners deliver perfect media plans. We’ve compiled a list of the best digital media planning tools to efficiently organize and track the media plans and media plan workflow between brands and agencies.
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  • advisr-quote-management-software

    Advisr

    Advisr helps Agencies become more efficient and effective in their media planning and sales engagements. In just minutes, the technology recommends the right data-driven product mix for every campaign, enabling you to capture more revenue and increase share of wallet.

  • advvy-project-management-tools

    Advvy

    Advvy is integrated project management and media planning software for media agencies that manage global brands. Advvy integrates with any Excel media plan and provides global reporting. Advvy's project management tools are built specifically for media.

  • hubspot-marketing-hub-marketing-automation-tool

    HubSpot Marketing Hub

    With Hubspot Marketing Hub, all your marketing and SEO tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale.

  • mediaocean-marketing-advertising-tool

    Mediaocean

    Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data.

  • clickup-project-management-tool

    ClickUp

    ClickUp is one of the fastest-growing project management tools built for teams of all sizes. Every type of team can use the same app to plan, organize, and collaborate. The platform offers a robust list of features that includes Gantt charts, boards, mind maps, and tables.

What are Media Planning Tools?

Media planning tools simply help mostly marketing and advertising agencies search for the best way to reach their target audience within their budget. Getting help from these smart tools for media planning ensures agencies deliver powerful media plans with the right media strategy for each client. By using the best media planning software, conduct your entire media planning and buying on one single platform.

 

Media planning tools for agencies simplifies every step of your planning process. You can edit and manage each client’s media flowcharts easily while gathering all information related to their advertising campaigns and media platforms. Most media planning tools allow you to visualize media plans to make your job easier while presenting the media mix to your clients in a timely manner and tactics.

 

Who Needs to Use Media Planning Tools?

 

Basically, media planning tool is designed for media agencies, advertisers, publishers, marketers and media owners. They can create media plans with beautiful flowcharts, organize the media planning resources according to the target market, track the submitted offers for each client in real time.

 

Keeping all media-related information and consolidating client data in a cloud-based platform saves you time. Digital media planning tools also increase agencies’ overall productivity with streamlined media plan delivery and give agencies a chance to collaborate better with their clients.

 

Luckily, the market covers all types of media planning tools from all-in-one solutions to tools that appeal to a single purpose. No doubt that all in one planning tools are preferred most rather than the others. It combines planning, execution, tracking and reporting processes for advertising campaigns.

 

If you are still undecided about which media planning tools work best for you, it would be better to consider free tools or tools that have a free trial option. Without fully investing, you can enjoy the benefits media planning software provides and have a logical idea of the software. The listing above-mentioned contains both media planning software free and paid ones. At the end of the day, your business needs matter most.

Key Benefits of Using Media Planning Tools for Agencies

Keyword-Research-and -Tracking:

Get an Overview of Advertising Budget

Planning your advertising budget beforehand is a must. Setting a planned advertising budget with media planning tools for your agency depending on your business-level gives you an overview of the resources.

Surveys-and-Feedback

Visualize the Data

Visualizing every single detail of your advertising data can make your job easier while presenting them to your clients. They can get an overview of promotions and advertising campaigns in different advertising channels at first glance.

AB-Testing

Collaborate Better with Teams

You should look for planning tools that offer powerful collaboration abilities to the entire marketing team. As remote working is going wider and wider, it would be great for keeping all of your marketing team members up to date at all times.

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Analyze & Create Reports

Measuring the success of your business is only possible if the analyzing system works well at back. In order to take the right actions at the right time, media planning software must provide powerful reporting features.

Conversion-Rate-Optimization

Set Reminders

Media planning tools gather all information about your clients. These tools allow you to set reminders for upcoming meetings, payouts, requested documents etc. to prevent any missing points in your media strategy.

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Store Advertising Documents

Media planning software keeps relevant documents that are needed to summarize advertising activities such as proposals, confirmations, invoices, emails and much more. This allows you to reach out to the documents for each client easily at one steady place.

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