Whatagraph Launches Goals & Alerts: Helping Agencies Shift from Reactive to Proactive Reporting

Goals and Alerts allow agencies to proactively set performance goals and receive timely notifications of whether they’re on-track or off-track.

Whatagraph, the marketing intelligence platform used by over 1,000 agencies globally, has launched a new feature: Goals & Alerts.

Built for busy digital marketing teams, this feature helps agencies move from reactive reporting to proactive performance management.

Instead of manually checking each channel or digging through reports, agency teams can now define key performance goals and get alerted daily or weekly about whether they’re on-track or off-track via Slack, email, or within the Whatagraph platform.

“Reporting shouldn’t just describe what happened, it should help you decide what to do next,” said Justas Malinauskas, CEO at Whatagraph. “With Goals & Alerts, we’re making Whatagraph not just a place for reactive reporting, but also for taking proactive action. And this is just the beginning.”

With this update, Whatagraph continues to strengthen its position as an all-in-one marketing intelligence platform, supporting agencies as they scale operations and deliver consistent, accurate results to clients.

Helping Agencies Stay on Top of Performance Proactively

Spotting performance issues and trends is still a manual, time-consuming task for most agencies. You need to log into different ad platforms every day or dig through reports to check if campaigns are pacing as planned.

Without a simple way to track underperformance or concerning trends, you risk overspending, missing targets, or reacting too late.
Goals & Alerts removes that burden.

With this feature, you can now set clear performance goals—such as target CPA, ROAS ranges, or monthly spend thresholds—and let Whatagraph monitor them automatically across all channels.

Whatagraph will notify you of performance changes via Slack, email, or in-app according to your set frequency—daily or weekly.

Early testers are already seeing the impact. Chantelle Bowyer, Founder and CEO at Metis Marketing agency, said:

“We needed a way to stay on top of client budgets without having to constantly log into native ad platforms and monitor performance there. Whatagraph took that feedback and built Goals & Alerts, so we get notified timely when performance needs attention and spending goes off-track. And I have to say…it’s epic!”

Nico Tracewell, Media Planner at Swash Labs agency also shared this feedback:

“Whatagraph’s Goals & Alerts feature is exactly what we’ve been hoping for. It’s going to help us so much with staying on top of our campaigns and making sure we’re delivering great results for our clients.”

How Goals & Alerts Work

With Goals & Alerts, agency teams can:

This helps agency teams catch underperformance early, prevent budget missteps, and reduce time spent manually checking data across disparate platforms.

About Whatagraph

Whatagraph is a marketing intelligence platform built for digital marketing agencies. It helps teams connect, monitor, analyze, and report on marketing performance across multiple data sources—all from one centralized workspace. With 55+ integrations, cross-channel reporting, and AI-powered summaries and chatbot, Whatagraph helps agencies automate operations, scale reporting, and deliver actionable insights to their clients.

To learn more or request a demo, visit here.