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The Importance Of Business Website Optimization

Website optimization for a better conversion rate is a sensible business move. A good start to having an optimized website is a clean and simple home page which loads quickly and displays only relevant information, with a user-friendly navigation, clearly stands out.

If you work with a web designer who knows the craft, she must know how to provide the best possible user experience. Alternatively, if you build your site yourself using a site builder like Shopify or Wix, make sure to check the tutorials in their online learning centers and their forums for design tips and tricks that can really polish your web page.

Also, people place lots of trust in search engines for high-quality results. If Google places your website within the top three to five search results, that tells the person performing a Google search that your website must be good. This user then tells people about your website through word-of-mouth or online. This is known as conversion which is the ultimate goal of your online business.

A good conversion rate drives sales, increases website traffic and enables you to reach more of your target market, easier.

After this, smaller details begin to make huge differences. For instance, did you know that websites with live customer support chat increases website conversions by 20% and sales by up to 200%? It’s true!

Here you can have a look at this Website Builder infographic and learn extremely effective hacks for increasing your conversion rates.


Website optimization should be one of your central focuses as a new business starting its life on the internet. By optimizing your website, you are providing the people who visit your site a first-rate user experience which they will want to tell other people about and ultimately return to, which should be your goal.

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