The Importance of Business Website Optimization in 2020
Website optimization for a better conversion rate is a sensible business move. A good start to having an optimized website is a clean and simple home page which loads quickly and displays only relevant information, with a user-friendly navigation, clearly stands out.
If you work with a web designer who knows the craft, she must know how to provide the best possible user experience. Alternatively, if you build your site yourself using a site builder like Shopify or Wix, make sure to check the tutorials in their online learning centers and their forums for design tips and tricks that can really polish your web page.
Also, people place lots of trust in search engines for high-quality results. If Google places your website within the top three to five search results, that tells the person performing a Google search that your website must be good. This user then tells people about your website through word-of-mouth or online. This is known as conversion which is the ultimate goal of your online business.
A good conversion rate drives sales, increases website traffic and enables you to reach more of your target market, easier.
After this, smaller details begin to make huge differences. For instance, did you know that websites with live customer support chat increases website conversions by 20% and sales by up to 200%? It’s true!
Here you can have a look at this Website Builder infographic and learn extremely effective hacks for increasing your conversion rates.
Bonus: 7 Proven SEO Tips on How To Optimize Your Business Blog
As the goal of a business blog is often to expand your audience, improve visibility and relationships, and directly increase sales, you do need to ensure that people can find your blog in order to have a chance of achieving your goals.
Fortunately over the last few years SEO has become a lot smarter, and it is much easier to balance a blog that focuses on what the customer actually needs, with the required features that boost SEO.
The seven tips below can help boost your business website’s SEO and make sure that your business blog helps you to get the top rankings for your industry.
1. Research Your Keywords
While the days of fueling SEO merely by keyword stuffing are long gone, keywords are still a hugely important aspect of any page, and need to be properly considered.
While you may be aware of what keywords work for you, it never hurts to double check the terms you’re using with a keyword tool, to make sure that similar phrases aren’t much more searched for, and would massively increase your rankings. Making sure keywords only account for around 1-3% of your blog posts is also a good place to start.
2. Be Consistent With Your Posts
If your blog is rarely updated, your SEO will plummet. However, a blog that is constantly updated with frequent new posts will always appear higher in rankings that prioritize up to date websites that are clearly being maintained. This means you need to create a strategy and timetable and make sure you stick to it.
3. Hire a Qualified Editor or Proof Reader
Search engine crawlers now check for the quality of writing, which means that there is no room for spelling or grammar mistakes. These little errors can make a huge difference as search engine software assumes that badly written content is poor content, and they don’t want to promote it.
It’s easy to avoid suffering the consequences of these actions by hiring expert editors or proofreaders, who are available on various sites around the web. With UpWork or Freelancer, you can post an ad and interview candidates, which can be particularly helpful if you want to establish a long term partnership. However, if you’re looking for a more automated service, then you may be better suited to Big Assignments or Ox Essays, where the task is simply assigned to a professional.
4. Make the Most of Online Editing Tools
Sitting down to write can be an arduous task. While many business people are used to speaking publicly and persuasively, there is a huge difference when it comes to creative writing. While the task may sound daunting there are some great guides available with Academized that you can use to edit your work and make sure you’re using the right syntax and structure.
5. Don’t Forget Headlines
The more popular a post is, the better the results for SEO. This is also true if you’re sharing content across social media and need to make sure you receive the most clicks possible, thus driving your post up search engine rankings. When you’re competing with millions of other websites, having a catchy headline is the best way to ensure your posts receive the attention they deserve.
6. Give Your Readers What They Want
Search engines now monitor whether someone clicks on your post, and later goes back and clicks on other options in the search results. When this happens to a post frequently, the result is terrible for SEO as the search engine assumes that the reader is not getting what they’re looking for. Providing the best possible service for your customers can therefore boost your SEO as well as your reputation.
7. Encourage Links
While you may need to start out by linking to other blogs, eventually they will start linking back, which is great for your SEO. You can also make the most of links by including some to previous posts if the content is relevant. Having links coming to and from your site makes you look legitimate and authoritative, and should be used wherever possible.
While SEO is more of an art that needs to be figured out rather than an exact science, the above seven tips are guaranteed to help fuel your SEO and help enhance your company’s online presence.
Website optimization should be one of your central focuses as a new business starting its life on the internet.
By optimizing your business website and blog, you are providing the people who visit your site a first-rate user experience which they will want to tell other people about and ultimately return to, which should be your goal.