Treated as an afterthought but is a priority, you call it logo and we call it “Your Brand’s Identity.” Every day, you come across thousands of logos, but how many do you remember? Hardly, 5. Reason being, rest of the logos don’t have the wow factor or they are too cluttered to be remembered by your neurons. Keep reading and maybe you can get inspired to create new logo ideas.
There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.
The purpose of a great logo design is to instill a feeling of immense creativity, imagination, beauty, and wit. All these factors come together to provide a sense of brilliance. They are helping companies etch their brand names well into the minds of their users, ultimately making them memorable.
Do you know that brands have witnessed, 80% increase in brand recognition with a colored logo design?
However, coming up with a creative and brilliant logo design is far from being simple. There is a lot of research and time that needs to be put in, hundreds of drafts to be made. Moreover, it is also important to understand that while a logo carries a lot of weight in terms of attracting the right users, it is also true that in the coming years, both logo design and branding will experience a massive shift in trend.
Well, that is simple.
Ever since mobile browsing topped desktop searches back in 2016, the world of digital marketing has experienced a 360-degree turn. Today, companies prioritize making things look gorgeous and infinitely creative on smaller screens, instantly captivating users.
Designers are now in a constant pursuit to implement streamlined logo design trends, magnificently aligning everything to fit the current digital landscape. These designers take full advantage of numerous technological innovations in the digital stratosphere, propelling themselves and the brands the design for, well into the future.
In light of this, mentioned below are some incredible logo design trends you can get good inspiration from.
13 of the best digital agency logo ideas for designers
Looking at this logo by the famous West Coast digital marketing agency, one cannot help but appreciate the sheer simplicity and minimalism the logo engulfs. Using a minimal abstract design, the company becomes instantly successful at indicating their creativity and professionalism to provide quality services.
One of the leading digital agencies, Tangent’s logo is a great example of keeping things simple and to the point. You can see how they haven’t gone to great lengths in terms of in-depth detailing, and have focused on keeping the logo design minimal by smartly inverting the N. It is important not to underestimate the power of minimalism while searching for logo ideas in 2019.
A full-service digital agency based in Windsor, Melbourne has brilliantly incorporated the minimalist approach in their logo, making it look appealing; the design beautifully describes the company’s name and testifies to the agency’s brilliance and creativity. The clever use of a period in the end clears the haziness and remove the doubts.
Their minimalist and creative approach is a sign that their works for clients are also in this way.
A digital marketing agency based in New York City, Flightpath has brilliantly incorporated the use of negative space in their logo, making it look clever; it describes the company’s name and testifies to the agency’s brilliance and creativity. That automatically translates into how creative and professional they are going to be in providing different services.
Another example of a simple yet, catchy, and artistic logo design that can instantly captivate any user. They use an interactive logo on their website. If you hover on, it will form an abstract design of several cubicles. The company’s logo is a true testament that with a little bit of time and creativity, you can design a lasting and memorable logo without spending a lot of money.
Crowd is a creative agency, and it is easy to see why they can truly help businesses create excellent logos. The Crowd logo design is simple and pristine – right to the point. It goes to show that you don’t have to wrack your brain trying to come up with a decent logo – try being simple at first, and it will fall in place.
Mimosa calls itself the digital matchmaker. They are the providers of marketing solutions and web design services. Their logo is pretty simple and that’s the real beauty. Using nothing but a creative font to form the name of the company, it is also indicative of the company’s constant effort to provide digital solutions with ease.
Search and Gather is a digital agency based in Canada. Their logo design is another example of minimalism combined with creative use of fonts. One look at their logo and you will start imagining how true they are at what they do – and that is to search the best digital marketing strategies for your and gather all the resources needed to provide you with an ultimate solution.
Specializing in optimizing and managing complex telecommunications programs, the Advantix logo design in another example of keeping things professional, creative, and minimal. The company hasn’t resorted to elaborate artwork and has just kept everything relevant, minimal, and a bit creative.
10. Redonk Marketing
Based in Texas, Redonk Marketing is a group of brilliant digital marketing professionals that have the capabilities to offer client seriously out-of-the-box solutions. By just looking at their logo, which will seem simple enough, with the added rotation of the ‘k’ in marketing, they have successfully portrayed the message that the company will truly deliver unique customer experience.
Couple that with their wit and skills, and you will have a formidable team of digital marketers working to enhance your brand, no matter how small or big it is.
11. Y Media Labs
Y Media Labs also has an interactive logo design, which is going to be the first thing you will see when you go to their website. All three letters, Y, M, and L, will quickly flash in conjoined cubes, leaving a lasting impression. Interactive logos are a big trend in logo design.
Mobiteam’s logo design is a great example of contextual logos, combining all the right colors to form something memorable and creative. Their logo can be translated into how the company works on each facet of their client’s requirements, providing them with a one-stop-solution to enhance its brand name.
Contextual and shapeshifting logos have become a massively popular logo design trend, giving smaller companies and startups the edge to captivate their target audience using genuinely creative and interactive logos.
We love the power of blue! Bleech’s logo design is one of our favorites as it has a simple yet characteristic look. We love the way how the team presents themselves combining the colors as well as the font.
So there you go – some of the best digital marketing companies that you can take inspiration from when developing and designing your logo. Of course, it is a mammoth task, but with these examples, you will quickly see how you can transform your logo drafts and the ideas you have generated into real, exceptional logo designs.