Social Media Marketing

Instagram’s popularity continues to grow exponentially, with 700 million active users in June 2017 up to a staggering 1 billion in June 2018. 2018 was a stellar year for Instagram, which made several moves to be more appealing to both users and brands. Except for one end-of-the-year fail, where a test letting users tap through …

It’s no coincidence that influence marketing is one of the popular marketing techniques. With a well-developed strategy, collaborating with influencers can help you market your brand more effectively! Since marketing and social media are harmonized we witness a lot of new approaches coming out. On social media platforms, competition rises day by day and content …

Social media helps businesses to increase their sales and revenues in addition to growing their online presence. When social media first became popular, marketers thought that it was just a temporary trend. But it has exceeded all the expectations, and now it’s an essential part of any strategy created by social media marketing agencies. When …

The Rise of Influencers Social media networks such as Facebook, Instagram, Twitter, and YouTube have launched the careers of thousands of influencers and social media personalities. These modern stars have landed book deals, Netflix shows, lead television and movie roles, and have started initiatives outside of the social media realm. All the while, amassing millions …

I used to work in an agency. I remember we were always excited to create someone else’s Instagram Marketing Strategy but overwhelmed and never had the time to do it for ourselves. It was one of the biggest challenges we had. In fact, many agencies struggle with having a website not optimized and no social …

Gone are the days of relying on door to door marketing, making face to face pitches to customers. Relying on television, print ads and commercials is not enough to gain your audience’s attention. As the number of social media users is only going up, if you are not using one or more of these platforms …

From an e-commerce perspective, Christmas and the winter holidays get more competitive each year. From Black Friday and Cyber Monday now lasting a week (or two), to Christmas sales and promotions running all December and into January. Compared to Google Adwords and more traditional paid banner ads, Facebook and Instagram ads have seen more updates …

Over the past year, we’ve seen many trends develop within the Facebook ad ecosystem. As we near the end of 2018, here are some brand favorites we expect to see more of in the upcoming year. 1. Stop Motion Stop motion has taken both design and advertising by storm. It gives advertisers a great way …

Instagram is popularly known as a social networking and photo sharing platform which is widely popular amongst the teens and young adults. We all see Instagram in that light. However, it is also a great platform for generating B2B leads. Here are some of the statistics that will prove that you should start seeing Instagram …

Social media marketing is an ever-changing realm. There is a lot to keep up with such as rapidly changing algorithms, new features, best practices and strategies on every platform. The internet is a great place to meet brilliant marketers, who share great amount of information through social media marketing articles, all for free. For marketers, …