Best Ecommerce Tools for Small Businesses and Startups

Using the perfect eCommerce tools and platforms for your business can boost your sales, especially for small businesses and startups. Choose them wisely.

In this article, we have compiled all the tools which would be needed to sell your products or services online without any issues. We have also added an explanation for each, which is differentiating them from the other tools or platforms. Ecommerce tools are to support your website, strengthen your eCommerce strategies and ease your sales process.

Let’s say you are starting a new business and you want to sell your products and/or services online. You first create a website through eCommerce website builders. Then, you focus on your visual and textual content. The key here is the SEO. You need to make sure your content is so SEO-friendly that people can easily find your brand via search engines. For this, you might and should be interested in eCommerce SEO tools. Now, you have the products, a platform to display them and potential customers to sell the products to.

Having clients can be your first aim. However, don’t forget that you need to keep them interested in your brand and turn them into loyal customers. For this, you will need to use eCommerce marketing tools with a well-planned digital marketing strategy. Then, you have to analyze your customers’ behaviors through eCommerce analytics tools. That will help you to upgrade your strategies or even products.

One of the most important things in online shopping is the security of the payment process. Your potential customers should trust the systems you use on your eCommerce platform. Remember that a piece of unsuccessful payment experience can cost you a lot more. No one would like to buy something from a brand with a bad customer experience. You need to ensure that you are using the secure payment processing tool.

Here are the main categories of eCommerce tools we have listed for your business:

Ecommerce Website Design and Development Tools Preferred Most

If your focus is eCommerce since the beginning, it is better to use the platforms which are designed for eCommerce. So they will appeal to your target audience more.

Once a person is happy visiting your website, meaning that they find it easy to navigate, order and/or shop, they are more likely to come back to your website and even suggest your brand to their friends/families.

Depending on your brand culture, location and what you want to display on your eCommerce website, you can choose one of the reliable platforms given below with their pros and cons:


One of the most popular eCommerce platforms is Shopify. This platform has themes, page structures, and everything else designed for selling products online. People know that they do not need to worry about security and payment process when they are using Shopify. So, everyone trusts it in terms of payment gateways. It is designed for eCommerce.

Geolocation in Shopify helps you to sell your products all around the world and in all different currencies. There are also Shopify agencies who can help you to create your website on Shopify.

The only disadvantage it has can be its price. It has the quality without any doubts, but this costs some money. If you are just a small and local business with a little budget, you might reconsider this option.


WooCommerce is an eCommerce plugin for WordPress. WordPress is the most common content management system (CMS), which is very simple, free, secure and open to everyone. With WordPress, you create a website without the need to know HTML, coding, design, etc.

Once you have your website ready, you can download the free WooCommerce plugin to build your online store. Great way to combine the content with eCommerce. You can extend this online store with different plugins and extensions.

On their website, they officially state that they are audited by Sucuri, an industry leader in security, on a regular basis. That’s another reason why its security system is reliable.


BigCommerce is a more pro eCommerce platform which comprises a lot of significant features. Comparing to its competitors, BigCommerce gives you the opportunity to have a wider store. That does not mean it does not appeal to startups and small businesses. Because it is definitely for everyone from entrepreneurs to big brands.

One of the most important advantages of BigCommerce can be the fact that it doesn’t take any fee for debit or credit cards during payment.


Squarespace is a visual website builder where you do not need to worry about the domain. You can create your website in less than an hour thanks to their templates and user-friendly features.


For instance, Shopify mainly focuses on eCommerce. However, with Squarespace, you can do more. You can design a website as you like and that can include eCommerce as well.


Another user-friendly website platform is Weebly It is free and open to everyone. If you prefer to have further detailed themes and features, you can, of course, have premium options that you need to pay for.

However, the free themes available will probably be more than enough for your startup or small business to start. If you would like to update it later on, you always can.


OpenCart is another free and open-source eCommerce platform. You need to set up hosting and website security manually. Also, you can add different extensions, free or slightly less expensive, to your website once you have your online store.


You can also manage multiple stores from one admin interface on OpenCart. It allows your website to integrate with a lot of reliable payment gateways.


Fastspring is a full-service eCommerce platform. You can create an eCommerce-focused website through Fastspring, or you can use the plug-in for your website on another platform. Why Fastspring? It is very well-known and trustable for its payment gateway.

It has global online payment systems set, which transfer the money from different currencies without any issues. You also do not need to worry about global taxes, risks, and financial concerns like bills. Because Fastspring takes care of all of it for you.


Different from other platforms mentioned earlier, Magento is not very easy to use if you have no experience in development. It might not be for beginners. However, that does not change the fact that the platform has a lot of valuable features that will benefit small businesses too.

Magento enables you to control how you deliver your customer experience. When it comes to security, they offer services to cover the problems. Developers prefer Magento more compared to its competitors.

Top Ecommerce SEO Tools

You might be offering the best service or products through your website and social media channels. However, who will see it if your online content is not SEO-friendly? Your potential customers should be able to find you via search engines. For this, you need to make sure that your content is created or adjusted in terms of SEO.

Here are some eCommerce SEO tools that you can use for your eCommerce website and/or social media channels:


It wouldn’t be incorrect if we say Semrush is the most popular tool for SEO for all kinds of businesses. It is considered to be one of the best ones when it comes to SEO keyword search and competitor analysis.

If you are doing product listing ads (PLA), Semrush also provides you with a list of competitors who are pushing you out of search results and grabbing your potential sales. It also helps you to analyze new markets and niches, which you might even prefer to check before starting your eCommerce business.

You can get a free trial, but for more and better features, you should check their membership options. One piece of spoiler: you can save up to 16% if you prefer to be billed annually rather than monthly.

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Ahrefs comprises different tools such as Competitive Analysis, Keyword Research, Backlink Research, Content Research, and Rank Tracking. Their names are all self-explanatory, so these are the features Ahrefs offer.

Ahrefs does not have a free trial, but it is very affordable for the first week. Their 7-day trial is 7 dollars with full access to all the tools.

Best Ecommerce Marketing Tools

Having the products, target audience and website is just the beginning of your eCommerce journey. Now, you need to make sure your content appeals and reaches out to your buyer persona.

You can focus on the qualities of your product or service which is superior to its customers. It should solve the problem of your target audience. These are the things that you can benefit from while planning your digital marketing strategy. For this, you can get support from different eCommerce marketing tools:


Canva is a wonderful address for your visual content. It is preferred by a lot of startups thanks to its free partnership options. You can easily design your logos, brochures, images and more. You do not need to know much tricks about design, because Canva provides you with templates that you can easily adjust your visual content for your purposes.


Do you have a new product to announce? Do you want to increase your brand awareness? And, do you feel the need to keep your customers or potential buyer persona informed? If your answer is yes to these questions, you can use Mailchimp which will offer you a lot more!


It is the most commonly used service provider and email tool for direct email communications. One of the most important advantages of Mailchimp for startups or small businesses is that you can sign up and send emails up to 2,000 people for free. It is a great opportunity for you until you have a larger email database. With Mailchimp, you can easily create, personalize & send an email and analyze its impacts afterwards.

Campaign Monitor

Campaign Monitor is another email marketing tool that can be preferred especially for small business ads. You can benefit from their monthly packages, or you can agree to pay per campaign if you do not send out a lot of emails.

They are a good point of contact if you like to send your messages to your customers via email with beautiful designs.

Top Ecommerce Analytics Tools

You cannot turn a blind eye to user experience. On the contrast, it is where you should focus most of the time. You need to analyze what your target audience expects from you and your brand and/or what disappoints them. Your website traffic can be considered as proof, or which product is preferred more can guide you through building your future products & marketing.

Empathising with your customers and analyzing their behaviour is fatal for your business continuity. You can apply to the tools below:

Google Analytics

Google Analytics is a service provided by Google, obviously. Tracking your website traffic through this tool will give you an idea of which pages are visited more or less.

With this data, you can analyze the interest of your visitors and rearrange your pages according to the interest of your potential customers.


Metrilo is a tool that offers you more than one specific feature. You can use Metrilo for eCommerce analytics, eCommerce CRM, email marketing and customer retention. It is built for DTC brand owners, eCommerce marketers and agencies.

They have official plugins for WooCommerce, Magento and Shopify. Its integration into other platforms and tools is very feasible. This is considered to be the main reason why it is chosen by a wide range of businesses.

Salesforce Ecommerce Cloud

Salesforce is mostly known as a CRM (customer relationship management) software. However, it is more than that. It is an integrated platform that gives all the departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

So, it also serves B2C eCommerce solutions with which you can connect to your shoppers easily. As a CRM-focused platform, it aims to build better digital commerce experiences. Salesforce helps you to build and launch campaigns and promotions without IT support needed – thanks to its ease of use.

Best Ecommerce Payment Gateway & Payment Processing Tools

As a customer, my biggest concern during online shopping would be security. I will give my credit card data to this system, but is it safe enough? This is the main question I personally always have in my mind. And this will be the concern of your target audience as well. If it is their concern, then it is your concern as a small business or startup too.

This data transformation should be reliable for mutual benefits of your company and your customers. Here are a few of the most trustable payment processing tools:


Paypal is one of the most well-known payment gateway tools. It is considered to be very secure – as secure as any online payment processing tool can be. As different from its competitors, it takes the commission from the seller not from the customer. You might want to consider this while pricing your products or services. And also, it is more expensive compared to other payment gateway tools.

One of the reasons it is suggested for startups is that Paypal is very user-friendly. You can easily install and integrate it into your eCommerce platforms such as Shopify, WordPress, and BigCommerce.


Stripe is a reliable software that enables people to pay online. It can be integrated into your eCommerce platform easily. With its user-friendly structure, you can easily monitor the payment processing. Their fees are clear and flat, so you will not have any surprises in your bill at the end of the month.

When you enter your credit card data during shopping, this data is sent to Stripe directly. It doesn’t end up in the server of the seller ever. That is why Stripe is considered to be more secure compared to its competitors. With its headquarter in San Francisco, it is a world brand 14 global offices.

Other Ecommerce Tools to Boost Your Sales

Ecommerce is a deep sea. You can get support from a lot of tools to make your sea more secure to swim and surf.

Here are other eCommerce tools which we thought might be beneficial for your startup or small business:

Jungle Scout

Jungle Scout is a successful eCommerce platform that enables you to sell your products on Amazon. If you do not want to spend time on creating your website and dealing with the store for your eCommerce purposes, Jungle Scout can be a perfect option for you. You should also consider the location of your target market.

This is called FBA business and FBA stands for Fulfillment by Amazon. So, what you do as a brand owner is to send your products to Amazon, who will store them for you. Then, you sell your products through Jungle Scout and Amazon ships them to your customer.


Oberlo is the tool for dropshipping. When the product is shipped from the supplier to the buyer directly, and when the seller does not store the products himself, it is dropshipping.


With Oberlo, you can find products on sale on other platforms, and take them to your “online store” and sell them very easily. So, you can have your own eCommerce store in a very short time.

Regardless of the size of your business, it is vital to have an appealing online store if you are in eCommerce. It is where your potential customers have the first impression of your brand and decide to buy or not.

We have compiled the most significant eCommerce tools and platforms that you can use for your startup or small business. However, if you like to get comprehensive support from a digital agency on this, you can see our article about the top eCommerce agencies with great projects.

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