How to Make Google Shopping Ads Actually Work for You
Running an e-commerce business today is like being in a high-stakes game of digital marketing poker. Your competition is fierce, consumer behaviour is unpredictable, and the tools you rely on can make or break your business. If you’re in the …
Nostalgia Marketing: Real-World Examples to Drive Engagement in 2024
Do you ever find yourself scrolling through social media and suddenly seeing something that takes you right back to your childhood? That’s not just a coincidence—it’s a powerful marketing strategy known as nostalgia marketing. We can’t blame you; nostalgia marketing …
5 Powerful Sports Marketing Strategies With 8 Inspiring Campaign Examples
Marketing proved to be extremely helpful in sports to connect brands with fans and promote specific sporting events and regular-season games. Effective sports marketing strategies help teams, leagues, associations, and brands reach new audiences and possible sponsors, as well as …
Only Guide You Need to Start an Advertising Agency: 10 Steps to Success
Starting a business is always something, but to start an ad agency, you must know the tips and tricks to reach the full growth potential while avoiding pitfalls as much as possible. When you read this blog post and follow …
Google Consent Mode: Navigating Privacy-Led PPC Marketing
On March 6th, 2024, Google launched Google Consent Mode for all advertisers reaching users from EU, EEA, and the UK. On July 31st, 2024, Google Consent Mode started applying to ads reaching users in Switzerland. Now, two quarters after Google …
5 Captivating Retargeting Ad Examples to Re-Engage Your Audience
Let’s step into this scenario for a moment: you’ve invested time and resources into creating a great marketing campaign, only to watch potential customers leave your website without making a purchase. It feels like watching sand slip through your fingers, …
Best Digital Marketing Agency Ad Campaigns For Your Inspiration
Remember scrolling through endless newspaper ads or flipping through magazines hoping for something interesting? Those days are gone. Businesses have shifted their focus to the online world, and for good reason. Digital marketing agency ad campaigns can increase brand awareness, …
5-Step Guide: How to Get More Attendees for Your Marketing Event
In today’s environment fueled by AI, it’s easy for digital marketers & agencies to assume that faceless online interactions are the future of marketing. But, in-person and online/virtual marketing events remain a powerful tool for building relationships, boosting brand awareness, …
Marketing vs Art: 6 Ways to Integrate Art into Promotion
Today we will discuss the topic of art and its relevance in the development of the brand. The main problem facing most brands is how to attract a disproportionately high level of attention. And every year it becomes more difficult …
Top AI-Generated Advertising Campaigns from Famous Brands
An either-or between creativity and data won’t work for any brand to stand out today. It needs both. Brands need their marketing campaigns to be relevant and frequent. And to keep up with both parameters in this digital wave, AI-generated …
Love Is in the Air: Valentine’s Day Marketing Ideas & Campaigns
Valentine’s Day is a day of love and celebration. Throughout the season, people become more open to spreading love and showing appreciation through giving gifts and cards; sharing quotes, videos, photos; etc. If you engage with your audience by showing …
Grow Your Startup: How to Boost PPC Campaign Performance through Personalized Retargeting
Do you know the percentage of customers who have said they are more likely to purchase a retargeting ad? It’s a massive 70%. That figure is no joke. Personalized retargeting is your pay-per-click (PPC) strategy’s secret weapon. These ads aren’t …
