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The Future of Digital Advertising: Predictions and Possibilities
Welcome to the exciting convergence of data science, artificial intelligence, and digital marketing strategies that is changing the future of advertising. We see an influx of technological developments in this digital age, from new ad formats and white labeling to …
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Best Branding Ideas for Automotive Industry
Before choosing a product to purchase, customers conduct extensive research online and offline. When it comes to major purchases, this research is extremely thorough, and consumers strive to make the best decision. It is obvious that it is the same …
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Inspiring Sports Marketing Strategies and Campaign Examples
Marketing proved to be extremely helpful in sports to connect brands with fans and promote specific sporting events and regular-season games. Effective sports marketing strategies help teams, leagues, associations, and brands reach new audiences and possible sponsors, as well as …
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How Click Fraud Protection Can Help You Improve Your Google Ads ROI
Advertising on Google can be a highly effective way for businesses to connect with their desired audience. However, as the prevalence of click fraud continues to grow, it’s becoming increasingly important for companies to safeguard themselves from fraudulent clicks that …
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Best 9 Google Adsense Alternatives
In order to be monetized, most publishers would either use an ad exchange or an ad network. You see, monetizing something isn’t actually that easy. If you’re a publisher yourself, you might be familiar with things like Google Adsense, the …
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What Is a Google Ads Performance Max Campaign & How to Set Them up for Best Results
Over this year, Google Ads has begun automatically updating its campaigns to Performance Max. As Smart Shopping and Local campaigns are being phased out after the upgrade, Google has included new features in Performance Max for advertisers to reap better …
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What Are the Advantages of Google Ads Sitelink Extensions?
Are you trying to figure out new ways to attract people to your website? Well, you have probably heard of pay-per-click marketing. Indeed, having ads is a popular way to get new visitors to your site and it can be …
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Best PPC and SEM Reporting Tools for Agencies
If you are looking for the best PPC and SEM reporting tools to provide comprehensive PPC reports that show how your SEM strategy is going on, you are at the right place! Solid, reliable and comprehensive PPC reports for clients …
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Top 11 Key Benefits of PPC for Any Business
PPC, or Pay-Per-Click, is a form of advertising where you pay a small fee each time someone clicks on one of your ads. What Is PPC? Instead of spending money on estimated impressions, you’re only paying for the traffic these …
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How to Create Persuasive and Engaging Ads for Your Business
Digital advertising is a fast-paced and ever-evolving industry and it’s a booming one. According to 2021 predictions, companies were on track to spend $450 billion on digital ads. The U.S. is the largest global market for mobile advertising spending. Crafting …