Everything You Need to Know About the Benefits of UTM Parameters for Tracking Social Media and PPC Success
UTM stands for (Urchin Tracking Module). It’s a tracking construct that is provided by Google to help you understand where and how your audience engages with your content and website. By appending UTM parameters to a URL, you’re able to …
5 Tips To Improve Your PPC Campaigns’ Quality Score
Google is the world’s most popular search engine in today’s world, and securing that top place on results page 1 is not only tough competition but also worth a lot of money. For a PPC Agency in London, ensuring that …
3 Ways to Optimise Your Google Ad Copy
Google Ads. We need them, we love them, but they can be challenging if you’re unsure of how to optimize them to maximize their impact. Google is the largest search engine out there. Billions of people log on every day …
Top Facebook Advertising Agencies to Help You Improve Your Brand Awareness
Who doesn’t have a Facebook account? Maybe some of you don’t use Facebook frequently anymore, but Facebook still has massive data to target your prospects and increase your brand awareness. If you want to take advantage of the most popular …
The Future of PPC Advertising: Best Practices & Strategies for 2023
As we come to the end of what has been a very different year for us all, it’s time to think about the PPC best practices from the last few months and what we can expect for the future to …
5 Ways to Target the Right Audiences with Google Ads
Each day, Google sees 3.5 billion searches typed into its query bar. This may seem like an unfathomably high number, but it’s growing. In fact, by 2021, when the amount of internet users worldwide rises by 7.1%, this number is …