Best Easter Marketing Campaigns and Ideas of All Times
Easter’s here, and this candy-fueled holiday offers a perfect opportunity to connect with your audience through creative marketing campaigns.
We’ll dissect the” egg-cellent” creative Easter ads from industry giants like Ikea and Nestlé, revealing strategies you can leverage to boost engagement and sales during this seasonal window.
This joyful and entertaining event directly touches the marketing industry, yet it’s so related according to the National Retail Foundation, the Easter holiday last year raked in an estimated $18 billion in sales.
Even though the industry is covered with full of candy, chocolate, and other festive food, marketers can utilize the holiday and roll up their sleeves and create the best easter marketing campaigns. FMCG is one of the top industries for Easter creative campaigns, and working with an FMCG marketing agency might be beneficial if you’re looking for ways to promote your brand. Besides FMCG brands, IKEA and PETA also did a good job of highlighting the other important stuff by attributing Easter.
Easter Marketing & Advertising Campaign Ideas
Easter advertising ideas often involve creating themed content or products, running promotions or discounts, and leveraging the holiday to create a sense of excitement and anticipation among customers. It can take many different forms, including Easter-themed ads, social media promotions, email marketing, and in-store displays. The goal here is to reach and engage with customers who are actively seeking out products and services related to the holiday, and to build brand awareness and loyalty by creating a positive association between the brand. To ace the Easter marketing campaign game, we’ve listed a few ideas for you to get inspired:
1. Host an Easter Egg Hunt
Hosting an Easter egg hunt online can be an engaging idea where your customers can search for hidden eggs to win prizes or discounts. It’s an engaging way for people to spend time and become more involved with your business while you promote your brand with an Easter marketing campaign.
2. Run a Social Media Contest
When there’s a prize at the end, people love to become engaged with your brand! It’s a great way to reach out to your existing customers and prospects to make sure they meet with your services/products. So, you could run an Easter contest or offer a holiday giveaway on social media, encouraging customers to share related photos or videos for a chance to win a prize.
3. Release a Limited Edition Product
Another Easter advertising idea? Launching a limited edition for sure!
As all we know, limited edition series is always more tempting to consumers since fewer people can own the products they purchase. That is why, creating a limited edition product or series is one of the crucial ways to create the best easter marketing campaigns for your company. You should undoubtedly consider producing a limited-edition product, particularly for Easter.
Thought should also be given to the product design, which should be sufficiently distinctive to entice clients to purchase them. This could be an Easter-themed flavor or packaging for your existing product, or a brand new product altogether.
There are numerous successful creative agencies and digital marketing agencies that can develop the ideal plan and campaign for your brand if these concepts intimidate you or you are unsure of which one is best for your business.
So let’s jump up, skip, and hop around from one amazing Easter creative campaign to another. Here are:
Best Easter Marketing Campaigns in 2024
The marketing campaigns listed below all successfully leveraged the Easter Holiday to engage customers and promote their products in creative and fun ways. They also used a variety of marketing channels, including TV ads, social media, and email marketing, to reach audiences across multiple platforms. So without further ado, let’s start.
Lush | Easter Collection
Not just chocolate companies must produce Easter advertisements!
Now Trending: The Lush Easter Collection Boasts Fun, Non-Chocolate Treats https://t.co/8sdDzOkRhC pic.twitter.com/IgOlbwlVwn
— Trend Hunter (@trendhunter) March 12, 2024
Lush, a popular bath and beauty brand, released a range of Easter-themed products each year. In 2021, the collection included products such as a carrot-shaped bubble bar and a bath bomb inspired by Easter eggs.
Nestlé | Alice
Nestlé, one of the world’s largest food and beverage companies, highlighted how the Easter holiday makes you feel, rather than focusing on their specific products but the story in their campaign.
In our point of view, all of us a potential secret fans of Alice In Wonderland from our childhood. In the 60-second clip, you see an oversized Alice doing average daily activities like taking a shower, commuting to work, and going out with her friends. Then you see her get a train and arrive at her family’s home (still oversized). As soon as her mother (or family member, friend, etc.) opens the door, Alice suddenly shrinks down to the average human size, and the tagline comes, life makes us grow up; Easter brings us back.
Ikea | Flat Pack Vårkänsla
The main challenge for brands in finding superb Easter campaign ideas is – how they fit into a market that shouldn’t be theirs. Universally, Ikea knows what they’re famous for flat packing! And they’ve introduced their flat-pack chocolate easter bunny called Vårkänsla.
Calling all our flat-pack fans – why not try our VÅRKÄNSLA chocolate bunny as a sweet alternative to Easter eggs this year? Even better, it’s made using only certified cacao from sustainable sources. How fast can you put yours together? *participating stores only. pic.twitter.com/tOkOQEF40q
— IKEA UK (@IKEAUK) March 4, 2019
As well the packaging design is such a creative play, Vårkänsla comes along with instructions on how to build the 3D chocolate bunny. This campaign has gained big traction on social media and news alike for its humorous creativity, yet driving consumers straight into IKEA’s.
It is one of the best examples of IKEA’s digital marketing strategy; it is true to the brand, creative, and fun while complimenting what they’re known for. For once this is a flat pack we’d be happy to assemble and that’s why we’ve included it.
Deliveroo | Game of Thrones Dragon Eggs
Let’s go on with one of the great Easter advertising ideas.
As you may remember, Deliveroo’s colored, sparkly-ish three limited-ed eggs, which were purchasable through the mobile app slayed the holiday season.
Presumably, the company knows its target audience and guessed that Game of Thrones fans will enjoy the service while ordering their favorite food. The uniqueness of the idea plays to the hype of GoT, and already multiple national news sites have picked up this story – great visibility for the brands.
This is an ideal follow-up example to see how they continue to market this campaign digitally and offline.
Cadbury | Live Easter Egg Hunt
As it does each year, Cadbury makes us delight with their specialty, Cadbury Eggs, and of course other Easter-themed treats, and with their digital-concepted, creative holiday marketing campaigns.
In previous years, the confectionary brand and Ogilvy Melbourne partnered with Facebook360 to create a VR social media marketing campaign and launched the first live 360-degree Facebook video Easter Egg hunt. Users should log in to Facebook and see the 360-degree video feature to scan the virtual landscape and hunt for hidden eggs. The first person to detect the egg and comment on the location was rewarded with real chocolate
Peta | Baby Chicks
A successful Easter creative campaign does not always mean bringing joy to the audience. The unforgettable campaign by PETA is the dark side of the story.
Back in 2014, they released a 40-second video of baby chicks falling in slow motion into trash. Because of so, they wanted to emphasize the holiday marketing potential to focus on the fact that billions of newborn chicks are male and that those males are abolished as a waste product of the egg industry every year.
Although PETA is not selling or promoting anything, the organization brings attention via the short film.
Haribo | #HuntTheDoubleYolker
This year’s #HuntTheDoubleYolker competition by Haribo is easy to participate in. Users simply need to pick a package of the limited edition Starmix from their local food store and see if a ‘double yolk’ egg exists in the package for a chance to win a UK family holiday.
With this relatively small campaign being marketed across their brand packaging and social media, it’s exciting to see how consumers react and engage with this non-chocolate, ‘eggy’ campaign.
Carlsberg | #IfCarlsbergDidChocolateBars
What does a chocolate bar mean to you?
According to Carlsberg, it’s a bar! The brand’s very entertaining campaign reputates in the marketing world, #IfCarlsbergDidChocolateBars is a witty one. They know that candy and chocolate have a large role in the Easter season and wanted to share with the world how it would look if they dabbled in the candy industry. They built a box and wrapped it like a candy bar.
And it’s a brewery, pub-like place, all covered with chocolate. In this way, one of the best OOH ads was made by a liquor brand.
So, we’ve explored a wide range of Easter marketing campaigns, inspiring brands of all sizes.
From heartwarming social media initiatives to gamified email marketing strategies, we’ve covered a variety of creative concepts to boost engagement and sales during this key seasonal period. Whether you’re looking for social media marketing ideas, content marketing inspiration, or email marketing campaigns, this blog post has equipped you with the tools to craft an egg-cellent Easter marketing strategy.
