YouTube reinterprets the unskippable ads in a high-level. The new ad format was launched at SXSW this year.
These 19 witty ads show how fast a story could be told. Usually inspired by the classic tales such as Moby Dick, The Portrait of Dorian Gray, Around the World In 80 Days, Jane Eyre, Dracula and more, the shorts are really well-explained and adapted to modern day versions. For example, Dracula tries to take a selfie, or Claudius shops online to poise himself in Hamlet.
To promote the new ad format, Six Second Storytelling Challenge was launched at SXSW, South by Southwest 2017.
Here are a few examples of the short ads:
This friendly campaign is made as an encouragement for Bumper— the unskippable, six-second video format. This means that in SXSW, the idea was presented to the top agencies to demonstrate their brand’s vision in super-shorts.
You can watch all the stories by the company’s own channel, titled “Six Second Storytelling”.
A very clever, leading project for especially understanding where digital advertising goes.