WordPress agency owners often have difficulty in finding the best hosting to resell to their clients. As an agency owner, you need to ensure you can provide viable hosting packages to your clients.
Unfortunately, this is much easier said than done. So it’s a dilemma for most marketing agencies: do they pay more for managed WordPress hosting or go for the cheaper, shared hosting route.
It can be confusing at times, especially when you consider the difference in prices. But in the long term, you should know that managed hosting definitely gives more value.
In this article, we shall talk about why managed WordPress hosting is the better choice, and why you should avoid shared hosting.
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Why Should Agencies Avoid Selecting Shared Hosting for Clients
Before we get started, let’s talk about shared hosting.
The simplest explanation of shared hosting is that it allows multiple websites to be hosted on the same server. The shared hosting solution is relatively low cost (which is what makes it so attractive), but there are quite a few downsides that you need to consider.
First of all, this “low cost” solution tends to be unreliable. That’s a problem for marketing agencies, which accrue much of their goodwill through reliability.
Your clients won’t mind paying more if they get longer uptimes and quicker problem resolutions out of the deal. But with shared hosting, that’s not possible.
Generally, uptime is considerably low. Plus, because the server is shared, there’s considerable security risk as well. Even the performances of other websites could affect yours.
For instance, if another website hosted on the same server suddenly gets an influx of traffic, it could affect the speeds on your website as well.
Moreover, if the lax security of another website allows a virus to creep on to the server, this could potentially affect your website and bring it down.
Additionally, during your projects, you might have to host certain applications or projects online. So agencies have to dedicate more resources to provide hosting support, and usually need to work as a middleman between the client and the hosting provider. This means that though it might be cheaper, shared hosting ultimately ends up costing more.
Here’s a bunch of things that might serve as a deterrent for agency owners looking to choose shared hosting for their clients:
- Poor security
- Blocked site access
- The chances of data loss are considerably high
- Downtime increases significantly
This can eventually dampen the growth of your agency as word begins to spread. Disgruntled clients don’t take long to leave a review and let all your potential customers know that you are not providing a decent service. Instead, you should consider opting for managed WordPress hosting.
Why Managed WordPress Hosting is the Best Choice for Agencies
Agency owners respect time. They want to avoid barriers as much as possible, and not deal with basic problems. They’re not fond of contacting hosting providers again and again to find out what’s wrong, or demanding to know when the website will be up again.
Instead, you should consider managed WordPress hosting for your agency. This hosting option provides WordPress specific hosting, as well as a bunch of convenient features designed to improve speeds, provide greater security, and easy management solutions.
While most of the hosting providers leave the bulk of the legwork to you, managed hosting ensures that you don’t have anything to worry about. The provider shall manage and care for the site and server for you. In case anything goes wrong, they will be the first ones to take notice and action.
Here are a few reasons why you should consider selecting this option.
Server and Application Performance
Cloud servers offer agencies stability and security as all the data is stored in a virtual environment. Moreover, because there are so many distributed resources acting as one, cloud servers are incredibly tolerant of faults.
Most of your clients will want multiple web apps running in the background on their site; the last thing that you would want is for all of this to come crashing down. With managed hosting for your WordPress website, that is no longer a problem.
Managed Backups and Updates
When you choose managed hosting, you get consistent automatic backups and updates. So even if you end up losing all of your website data and information, you could easily restore everything. There’s no need for you to schedule backups or updates anymore; the managed hosting platform will take care of it.
Extended Technical Support
This one’s a given: when you pay more, you get more. With managed hosting, you get extended technical support. So in case one of your clients reports a problem, you don’t need to worry about filing tickets or waiting in queues, as live chat will usually be available.
Some companies also offer dedicated support options, allowing you to get in touch with their support staff almost immediately.
For larger marketing agencies, this is an ideal choice. You simply can’t afford clients demanding to know their website has gone down, so the sooner you are able to fix their problem, the better. You might have to pay a premium for advanced support options, but you also have the option of charging more from your clients!
Pay As You Go Pricing
Companies like Cloudways offer managed WordPress hosting with a pay as you go model, so you only pay for the resources that you consume. You can customize the server specifications at the beginning, and can always increase them according to your changing needs. This lets you save quite a bit of money on resources you’re not consuming.
Certain managed WordPress hosting providers also offer collaborative features. Anyone given access can enter team allowed environment areas, and easily check applications management. They can also access billing sections, and update account information.
Bonus: Passive Income by Reselling
To generate additional revenue, agencies can resell website hosting to their clients. Because managed hosting provides reliability and good performance, your agency’s goodwill will never be at stake. In fact, there are quite a few agencies that are able to generate a good amount of money on the side simply by reselling hosting to their clients.
At the end of the day, it’s easy to see why managed WordPress hosting is so popular, to the point that it is the default choice for so many agency owners.
If you want your agency to grow and your clients to remain happy, this is an excellent option available to you. It gives you the freedom and peace of mind to focus on growth strategies, without having to constantly deal with petty hosting related issues!