TikTok is currently the fastest growing social media platform of all time, with over 1 billion monthly active users worldwide. TikTok isn’t only for Gen Z’s or younger millennials, anyone can use it. Users of all ages are joining TikTok and loving it!
If you’re a brand and want to learn the perfect marketing strategy for TikTok, keep reading the Bold x Collective guide.
Table of Contents:
- Posting consistency
- SEO and relevancy
- Connect with Influencers
- Marketing campaigns and when to launch them
- Tell your story
Since you’re reading this blog, then you most likely know all the benefits of marketing through TikTok. For those that don’t check out this blog post on everything, you need to know about TikTok. Now, let’s get right into the marketing side of things!
On any social media platform, it is extremely important to stay consistent when posting, whether it be tweets, pictures, videos, or live streams. It grows trust with your audience. They know that you will 100% be posting something of their interest (most likely they’re already interested in your content if they’re already following you).
They will come to expect and look forward to your content. They may not check it every time. Not every user following you will be an avid follower. However, every follower is a new potential customer or client. Social media is extremely fast-paced. Your content becomes obsolete extremely fast if you don’t post frequently.
Currently, the recommended number of posts for TikTok is about 1-3 times a day. It may seem like a lot, but the more you post, the more followers you get. It’s a very simple concept. You don’t want to make a ridiculous number of posts because then it would be considered spam, both to the TikTok algorithm and your audience. The focus should always be to post quality over quantity.
If you make a ton of videos with no quality, you will lose followers quickly. To make sure you’re consistent with your posts, it’s a good idea to create a calendar for the times at which you should post. It helps you stay organized. And if you outsource your social media work, then it’s a good idea to help keep a tab of your freelancer’s work.
Search Engine Optimization and Relevancy
Same as posting consistency, SEO and relevancy are always very important on any social media platform. Make sure that whatever you post is relevant to your brand. A good way of accomplishing this is to make sure that your hashtags always portray your brand and what they represent.
TikTok like every other major platform has its own form of built-in SEO. If you have a business in yoga, you probably shouldn’t be posting videos on parkour. That’s not what your audience was initially interested in. You need to stay relevant at all times.
Connect with Influencers
One of the best ways to grow your audience is to connect with influencers. There are two types of influencers. Start-ups like yourself and established ones. If it’s start-ups, you can easily connect with each other as you can both mutually benefit from each other. “I scratch your back, you scratch mine.”
Obviously, there should be some level of similarity between you and the influencer so they can give you shoutouts, give you references on their channel, or promote your products and vice-versa. Going back to the example of having a yoga business, you probably shouldn’t message a furniture business to sell your yoga mats, right?
Then there are already established influencers. Since you have less to offer than them because they have a large audience, you could pay them to promote your service or products. Again, just make sure that their content is like your brand. Just think of every way you can get exposure. Connecting with others and growing your circle is one of the main ways to make that happen.
Marketing Campaigns and When to Launch Them
TikTok has a marketing campaign option now like all other major social media platforms. There is an ideal time to launch a marketing campaign and it’s when you’re more established. If you have no followers, there won’t really be many benefits from this.
If you were to go see an ad for something you’re interested in and then out of curiosity, go to it and find that they have very few followers, that account would lose credibility in your eyes, right? Initially, you should focus on getting followers from quality content. Then once you invest in marketing campaigns through the social media platform, when people see your account, they will see you already have followers and that gives you credibility.
Tell Your Story
A lot of people don’t understand the power of telling your story. Humans are emotional creatures and resonate with your content when you give them your story. Show your daily life with your brand. Show the process in making your products. Openly display your service with others.
Tell people when you’re doing something new, whether it’s branching out and getting a new office or even going somewhere with employees recreationally. Show how much you interact with the community for environmental and inclusive purposes. Everything you do, you should be telling everyone. It’s just like the effect of when you see people posting videos of themselves going on vacation on social media.
People want to be a part of that life or understand how you’re doing it. When there’s something interesting happening, people will always flock to that event. There are many social media gurus that have made it big simply by telling their story consistently.
As you can see, the keywords here are consistent, relevant, connect, time, and story. If you play the game right by incorporating these concepts into your strategy, you will be better set up for success. We hope this guide helps you with your brand marketing strategy.
If you’re looking for extra guidance with a TikTok strategy for your brand, our team at Bold x Collective is here to help you get started.