Beyond Reels & Shorts: The Future of Social Media Marketing is Real, Raw and AI-Powered

The world of social media is constantly evolving, and 2024 promises to be a year of exciting innovations and breakthroughs. After several years of changes and adaptation to new realities, new horizons in social media marketing await us. It’s time to present forecasts on social media marketing trends that will determine our communication and strategies in the coming year.

The Continued Growth in Popularity and Dominance of TikTok, Instagram Reels and Youtube Shorts

These formats have become central to social marketing, focusing on visual storytelling and creativity. Their success requires brands to adapt content marketing strategies to create short but engaging videos that can attract and hold users’ attention. The main focus is on emotional impact and deep audience engagement, which is the key to strengthening brand loyalty. All big brands such as Lego are actively using these Shorts, TikTok and Reels to increase awareness, spending large budgets on it.


The Impact of the New Generation on Changing Social Networks

The modern generation, which has grown up in the digital age, will have a significant impact on social networks. This generation values authenticity and creativity, preferring content that reflects their unique interests and views. This requires brands to rethink current strategies and adapt to new forms of communication, including informal tone and interactive formats.

Strengthening The Role of SEO and Social Networks as New Search Engines

SEO (search engine optimization) is getting a new boost in the context of social media. Social networks are increasingly being used not only to communicate and share content, but also as platforms for finding information, products and services. This change makes SEO a critical element of the SMM strategy. Users are increasingly using platforms like Instagram, TikTok and even LinkedIn to search for information about products and services. This requires companies and marketers to optimize content, including titles, descriptions, and visual elements, to increase brand visibility.

The Importance of Video Captions and Authentic Content

In 2024, the focus on authentic and “raw” content, including unedited videos and live broadcasts, will become an important trend. This highlights the audience’s desire for authenticity and sincerity in brand messages. Video captions (subtitles) will be of particular importance, ensuring the accessibility of content to a wide audience and improving the SEO of videos on social networks.

This trend highlights the need for universal design and inclusivity. Brands using video captions demonstrate concern for all segments of the audience and their social responsibility. Overall, this reflects a movement towards more open and humane communication on social media, requiring brands to be creative and aware in creating content. The casual content that came with TikTok is fighting for attention with hours-long podcasts and interviews, and so far it has failed to win.


The Development of Original Content Creators and Social Cooperation

In 2024, a key trend in SMM is the combination of original content created by bloggers and engaged customers with branded content. Brands see how effective native advertising is with well-chosen, creative opinion leaders and will develop this advertising channel at the expense of similar micro-influencers and engaged customers. Such collaboration strengthens the bond between brands and their audience, enriching communication campaigns with reality and authenticity.

Social networks, in turn, see this trend and provide special tools. For example, merging into TikTok or sharing posts on Instagram offer new features for collaborative creativity that enhance audience engagement and trust.

The Growth of Social Commerce and The Emphasis on Brand Integrity

In 2024, social commerce will continue its rapid growth, becoming one of the key sales channels for brands. This trend is driven by the convenience of shopping directly on social media, which allows users to easily switch from watching content to buying goods. Facebook, Instagram, TikTok and social platforms will expand their trading capabilities by offering tools for instant shopping and integrated stores.

At the same time, the issue of brand integrity and ethics will become increasingly important. Consumers are becoming more informed and demanding about how companies conduct their business. This means that brands must not only be commercially successful, but also demonstrate a responsible attitude towards the social, environmental and ethical aspects of their activities.

Using AI in Social Monitoring and Marketing Automation

In 2024, “artificial intelligence” (AI) will become an integral part of social media and marketing strategies. AI is used to analyze big data, providing in-depth insights about audience behavior and optimizing marketing campaigns. This includes social monitoring to track brand mentions and trends, which allows marketers to quickly adapt to changes in user preferences.

AI will also play a key role in creating images, videos and other content, facilitating personalization and automation of marketing processes. From creating and publishing content to managing advertising campaigns and interacting with customers through chatbots, AI will enhance the effectiveness and accuracy of marketing efforts. Personalization of campaigns using AI will help increase customer engagement and loyalty, improving conversion and strengthening brand competitiveness in the digital world.

In general, the use of AI in SMM will become not just a trend, but a necessity for companies seeking to remain competitive and achieve maximum efficiency in the dynamic world of digital marketing. We have tested a lot and written several posts about our experience.


Personalize Content and Create an Emotional Connection with the Brand

In 2024, an approach focused on the individual needs and interests of each user will allow brands to establish deep and meaningful relationships with the audience. The emotional engagement of the audience, achieved through the creation of personalized individual content, relevant stories and demonstration of social responsibility, will be a determining factor for success in social media.


New challenges and opportunities lie ahead, and success will accompany those who are ready to keep up with the times, offering their audience unique, personalized, engaging content and using the most modern technologies. If you want to work with marketing experts who catch all the new trends, go to the WGG agency website.