Can I Relax My SEO if My Business Is on the First Page of Google?
Everybody knows that your website needs to be on page one of Google to connect with users. The statistics show that a large number of people do not look beyond the first page. So, if you want to boost your traffic and generate more sales, you need to be ranking high and be visible on the search engine.
Getting to the first page of Google takes a strong SEO strategy. Indeed, it is possible when you in a lot of hard work and are consistent with your tactics. But, what happens when you are on that first page? Can You relax your SEO efforts? The answer is no. Let’s explore more about this topic.
Work Hard Consistently to Rank High Consistently
A lot of business owners aim to get to the first page of Google. Once they are there, they believe the goal is achieved and they can move on to the next task. But, SEO does not work this way. In fact, if you want to have success with SEO, you need to continually improve your website. We are talking about adding keywords, creating high-quality content, and gaining backlinks. You cannot simply take your foot off the gas when you reach the first page on Google.
Think about SEO as playing the piano. You can learn the basics and this is going to allow you to play tunes for life. But, you have to consistently work on improving your skills if you want to get better and play in concerts and at the highest level. SEO is similar. You can get to the first page on Google and stay there for a while. But, if you are not continually working on your strategy and improving your website, you will slip down Google’s SERPs. If you want to reach the top, you have to work for it.
Google Loves New Content
Something you have to realize is that there is nothing Google loves more than fresh and new content. This is going to mean that your website is re-indexed and you are gaining a lot more attention. So, when you cease your SEO strategy and concentrate on other aspects of your business, you are going to suffer. Indeed, search engine crawlers are not going to be visiting your website. After all, there is no new content being published.
Yet, in the meantime, other websites are creating new content and are being indexed. This can include your competitors out there online. So, what happens is, you are going to move down in the rankings and your competitors are going to leapfrog in front of you. This can mean you lose your spot on the first page.
Ranking Algorithms Change Frequently
Google is constantly looking for ways to improve its search engine and make sure users have a good experience. This includes finding the best content for their needs. As a consequence, Google changes its algorithm frequently. These changes can be small tweaks, as well as large adjustments that can affect your website. For instance, what might have worked for high-ranking last month, might not be the same in five weeks.
If you are not working hard on your SEO, you are going to lose your ranking on Google. You need to be keeping up with algorithm changes so that you can adjust your strategy too. SEO is not something that you can invest in once and forget about. It is an ongoing project that you have to maintain.
Competitors Are Always Working
Make no mistake; your competitors will be working on their SEO strategy all the time. They want to move up and rank on the first page of Google too, which means they will put in work to get there. If they are working on this on a monthly basis, as well as keeping up with algorithm changes, they will take over you and you will fall behind.
Customers depend on Google to show the best results for their search. So, they are going to click on a website on the first page. If your competitors are ahead of you, this is where they are going to go.
They will make purchases on their website, which may lead to being a repeat customer. While you may have saved money on continuing with your SEO, you are going to lose money when it comes to reduced sales. This is not a risk you want to take.