Best Free SERP Checker & Tracker Tools in 2023

If you want to rank higher and get more organic traffic to your website, free SERP checker tools are the great ones to help your rankings in the search engines. Let’s look at what a SERP is and why a SERP checker tool is vital for your business.

SERP checker tools are essential to get an insight into which websites are ranking at search engine results and Google rankings for the keyword you targeted. This crucial data you acquired is not only learning the positions you targeted, but also for the strategy that you will follow to rank higher.

Ranking higher is quietly equivalent to getting more leads to your website. With the help of the SERP checker tools, you will be closer as a strategy to converting the leads into sales.

Whether you are an agency or a small business, the online ranking & presence is an indispensable optimization for all levels of business you are carrying out.

With the free SERP checker & tracker tools, you just need to type the keywords you want to follow whether desktop or mobile. Once you analyze them, integrate the SEO tools to your website in order to audit your website according to the data you acquired from the Google SERP results like featured snippets or reach results or so.

Top 9 Free SERP Checker & Tracker Tools for analyzing your targeted keywords 

Here we gathered the free SERP checker & tracker tools to help you to see search results from any country in real-time. With these free tools, you will learn more about the ranking difficulty, organic traffic, and position history. Then, you will have a chance to change your selected keywords with low difficult keywords, such as more long-tail keywords.

Let’s now compare 9 free SERP checkers & tracker tools to find the best fit for your business:

  • Zutrix
  • Semrush
  • Sitechecker
  • Ahrefs
  • Whatsmyserp
  • SpySERP
  • AccuRanker
  • SerpWatch
  • SerpRobot


Zutrix is offering a complete Rank Tracker Suite that covers all of your needs. Unlike others, we provide an ultimate and simple solution to track your keywords’ positions with complement features including AI-Powered accuracy on search results. You do not need to buy any other tools for different components.

Visit Website

Some features that Zutrix covers for you;

  • Tracking keyword positions on Google
  • Receive real-time notifications
  • White-label reports
  • Keyword Analysis
  • Keyword Recommendations
  • Keyword Planner
  • AI-Powered Accuracy on Search Results
  • Integration with Google Search Console
  • Sharing your report through unique links
  • Receiving daily reports by e-mail and many more features
  • Semrush

    Another powerful free SERP tracking solution Semrush helps monitor your performance on Google’s search engine results and discover new opportunities to improve your online presence. The free tool sparks with featured snippets, knowledge panels and local packs features.

    Semrush SERP Tracking Tool

    With up to date results, one of the powerful SERP rank checker tools Semrush provides extensive marketing campaign tracking reports and give you the keywords best fit to win Google’s Featured Snippets. While these reports track your overall performance on the search engines, on the other hand, they give insights to you to make smart improvements. Being able to get informed about trends and search terms on a daily basis will allow you to take action in case of any changes.


    Keyword Rank Checker is an analysis tool that site owners can use to examine various SEO metrics of their website, such as keyword ranking, volume by keyword, language, CPC (cost per click), and level of competition within Google Ads. Additionally, this tool provides users with tips on how to optimize their blog URL for better SEO results.

    Sitechecker Free Keyword Rank Checker

    This software offers you the ability to see where you rank in comparison to your rivals. In addition, checking their domain makes it easier to determine which countries are directing traffic toward their sites. With this information, improving your blog ranking becomes much simpler. Moreover, the backlink checker is an extremely useful tool for promoting your blog effectively. You can access both your and other websites’ rankings for free; however, to gain more comprehensive features, you’ll need to buy a monthly plan. Three different plans are available: Basic at $29/month, Startup at $49/month, or Growing at $99/ month.


    Ahrefs offers a limited free version to analyze the SERP and website rankings for the keyword you targeted, there will be an opportunity to see the first three ranked websites as free.

    Unlike other tools, Ahrefs has plenty of free SEO tools that you can use and test your website performance easily. If you would like to see the whole results for your search, you can also sign up for a 7-day free trial or paid versions to improve your SEO in an organized way. However, there is no multiple keyword ranker entries in their tracker, you can just search for one keyword ranking.

    Ahrefs SERP Checker Searchbar


    One of the best SERP rank checker tools alternative is Whatsmyserp. By using the tool, you will track your keywords for unlimited domains for your targeted keywords for free.

    Whatsmyserp Searchbar

    With this rank checker, you will be able to track your keywords unlimited way without signing up. Whatsmyserp offers an exclusive opportunity as an unlimited way compared to the other tools to track SERP features and your site & competition.


    With SpySERP, it will be so easy to check the SERP results whether for Google, Bing, Yandex or Yahoo, you can select the specific browser you would like to see in the results.

    By selecting the device, you will see the differences between the desktop and mobile versions in terms of ranking the website as location. SpySERP provides a double report for you as desktop and mobile. If there is any different ranking position for your website at mobile, the tool will give you an insight into it and you will take quick action to optimize it. 

    SpySERP Searchbar

    Also, the rank checker tool gives you an opportunity to search for user language, the report reflects the differences for it and it gives advanced reports for your platform.


    If you are looking for basic SERP tracker software, AccuRanker offers you top search results as Google appearance. You will be able to see the results as exactly how Google shows you. 

    This rank checker tool is extremely useful as it’s the free version. AccuRanker shows you ads, local and search results with up to 5 times free searches every day. With the help of this tool, you can also check the differences between mobile and desktop separately.

    AccuRanker Searchbar


    SerpWatch is an advanced rank tracker tool with deep rank tracking insights and workflow optimization. It differentiates itself from other rank tracker tools in terms of sophisticated image-recognition systems. Also, they particularly show you the exact ranking position of your website domain for the keywords you entered into their checker. 

    There is a limitation for the keywords you would like to check on SerpWatch, a maximum of 5 words you can analyze every day as a free for your website and see the rankings. You must sign up for further details about the tool provided for the SERP results.


    SerpRobot is one of the smartest ways to track your website’s visibility for free on desktop, mobile or tablet from any location. The simple dashboard monitors the progress of your online presence. So, this ease of use makes SerpRobot preferable in the free SERP checker & tracker tools world by webmasters, freelancers, SEO agencies and small businesses.

    SerpRobot Searchbar

    Accurate SERP tracking is the heart of any SEO project. Luckily, SerpRobot helps track the performance of your keywords across all devices and locations. It also stores all your SEO-related data in one place which includes ranking data, most traffic-driven keywords, competitor insights, and much more. As all information is kept up to date by SerpRobot, you can always track your real-time performance to make smarter decisions.

    Concluding Remarks

    It is so obvious that the right keywords improve your organic CTRs and ranking at the search engines and your website will be more visible at SERP. Moreover, these SERP checker tools help you to narrow your keyword gap with your competitors and rank higher at the browser you selected for your business. 

    Through the effective usage of those tools, there will be no obstacle in converting your website traffic to potential sales.