12 Best AI SEO Tools & Software of 2023

Online content creation cannot be done without the best AI SEO software.

Search engine optimization (SEO) is the process of optimizing websites’ content visibility and ranking on search engine results pages (SERPs). It’s an essential process of any online content strategy as it helps drive organic traffic to a website and improve search rankings. The qualified traffic leads to increased brand exposure, website traffic, and sales.

In today’s digital landscape, search engine optimization (SEO) has become an essential component of any successful online strategy, and with the rise of artificial intelligence (AI), AI SEO tools have become more powerful than ever before. These tools use machine learning algorithms to analyze large amounts of data and make predictions about keyword research, internal linking, content optimization, meta descriptions, link building and more. AI tools for SEO also provide insights into competitors’ strategies and help identify opportunities for improvement.

In this blog post, we have gathered the top 11 AI SEO tools and specific features you can use to improve your website’s visibility and get a better ranking on Google and other search engines. 

What are the Best AI SEO Tools and Software?

There are a variety of both free and paid artificial intelligence SEO tools available in the market. Each tool brings a unique set of features that can be used to boost website rankings so you should evaluate and compare them closely before choosing the one that’s right for your needs.

We tried our best to make this best AI SEO software list more comprehensive with their pricing options, pros and cons, features, users and industries that they appeal to.

Ready to dive in? Let’s get started!


Are you an SEO agency? If yes, we have one of the best AI SEO suites that helps improve your client’s organic rankings in search engines. I can hear you questioning why it could be the perfect fit for my agency. AgencyAnalytics is pro at reporting especially for agencies. Since each client you have requires customized SEO reports, the AI SEO tool does the heavy lifting for you.

With the comprehensive SEO dashboard, you never miss a beat on backlinks, keyword rankings, and website analytics. Since every data is up-to-date on the dynamic dashboard, you can make smarter decisions based on that. Impress your clients with a high-level report highlighting their backlink profile, with metrics for each specific link.

Source: AgencyAnalytics

Core Features of AgencyAnalytics

  • Accurate keyword positioning ranking
  • Detailed backlink analytics
  • On-site SEO analysis
  • Website analytics
  • SERP analysis & tracker
  • Scheduling automated SEO reports
  • White label SEO reporting

Pricing Options

AgencyAnalytics lets you try out the SEO suite risk-free for 14 days.

  • The Freelancer Plan starts at $12 per month and up to 5 client campaigns.
  • The Agency Plan starts at $18 per month and up to 10 client campaigns.


It shouldn’t surprise any of us that one of the most extensive SEO tools Semrush is on this list. From keyword research to SEO reporting, Semrush can take your SEO efforts to the next level with 55+ tools that serve multiple areas of marketing. Most of these tools are powered by AI to help content marketers and SEO professionals to streamline and optimize their efforts.

According to the latest update from Semrush, The SEO Writing Assistant is more powerful than ever before with artificial intelligence technology! From February 2023 until now, the AI writing assistant has started using its own NLP algorithms to analyze your text and grade it based on readability, SEO, originality, and tone of voice. Rephraser, Semrush’s most recent AI-powered product, helps content marketers and SEOs rephrase, simplify, expand, or summarize their existing content. It also provides real-time feedback and brand new content ideas based on the text you create.

  • The Professional Plan charges $299 per year for in-house use.
  • The Enterprise Plan charges $499 per year for client work.
Source: Semrush

Core Features of Semrush AI-powered SEO Writing Assistant

  • SEO optimized content creation and distribution
  • Rephrase, simplify, expand, or summarize the content
  • On-page SEO
  • Plagiarism checker
  • Content recommendations & feedback
  • Summary creation for longer blog posts
  • Content audit

Pricing Options

Semrush offers a free trial option for each subscription package.

  • The Pro Plan costs $119.95 per month for marketing newbies and small in-house teams.
  • The Guru costs $229.95 per month for SMEs, growing agencies and marketing consultants.
  • The Business Plan costs $449.95 per month for large agencies and enterprises.

For Rephraser, better to keep in mind that there are separate limitations:

  • For the Pro Plan: 100 words per month.
  • For the Guru Plan: 1,000 words per month.
  • For the Business Plan: 2,000 words per month.

HubSpot SEO

Of course, another comprehensive AI SEO software HubSpot’s SEO marketing software comes right after Semrush! It allows SEO professionals to identify analyze and organize keywords and plan strategies around them by improving their clients’ organic traffic. You can get real time SEO recommendations to optimize your website and also the content you create. 

The HubSpot Content Strategy tool makes it simple to find and rank for topics that are important to you and your audience. You will be given topic suggestions based on relevance, competition, and popularity. So, the high quality content will be related to your core business topics. 

Source: HubSpot

Core Features of HubSpot SEO

  • Keyword and topic tracking to inform your content marketing strategy
  • SEO reporting for any given search intent
  • Content performance analysis and reporting with built-in analytics
  • Easy integration with Google Search Console and HubSpot’s CMS tools

Pricing Options

HubSpot’s SEO marketing software is a part of the Marketing Hub. It offers a free-forever plan with only a few features included.

For individuals and small teams;

  • The Starter Plan’s pricing starts at $216 per year.
  • The Professional Plan’s pricing starts at $9,600 per year.

For businesses and enterprises;

  • The Enterprise Plan’s pricing starts at $43,200 per year.


Zutrix generates solutions for teams, individual marketers and SEO agencies to power up their organic traffic. The all-in-one AI SEO tool allows you to analyze specific keywords and try them out to secure your place on SERPs. It also monitors your competitors on a regular basis to identify opportunities to perform better them. The real time notifications work pretty well while informing you about the updates.

The dashboard lets you collaborate with your clients and team members easily with shareable links. Once you share the live link with your clients or someone from your team, they can leave feedback or monitor the performance of their websites or content. As it is a white-label platform, Zutrix lets you share the SEO reports with a simple Javascript code.

Source: Zutrix

Core Features of Zutrix

  • Rank tracker
  • Keyword research
  • Backlink monitoring
  • Competitor analysis
  • App integrations

Pricing Options

Zutrix offers a 7-day trial for $7 and the trial comes with some free tools including a SERP checker, keyword planner, word counter, Youtube tag generator, and analytics URL builder.

  • The Starter Plan is $9 per month and good for small teams and individual marketers.
  • The Pro Plan is $28 per month and good for SMBs and SEO professionals.
  • The Agency Plan is $54 per month and good for SEO agencies.

We all know that creating SEO optimized content is a tough job. Luckily, there are AI SEO tools like Frase to turn this into a hassle-free process. Frase is built for SEO professionals, content marketers, and marketing agencies of all sizes. The AI SEO software mostly focuses on compiling, analyzing, and consolidating the best content without spending too much time checking SERPs. The AI-powered system gathers the most relevant keywords to create briefs within minutes. You can also choose the most suitable template from the library.

The dashboard helps analyze content opportunities and keyword gaps between your competitors. With the Text Editor, you can easily create content based on these insights. Also, Frase gets data from Google Search Console to inform you about the pages that lose ranking or need to be updated. 


Core Features of Frase

  • Content optimization
  • Automated content brief
  • Content scoring 
  • Custom templates
  • Outline builder
  • Content writing
  • Content analytics

Pricing Options

Frase offers a 5-day trial for only $1.

  • The Solo Plan is $14.99 per month for new projects that require up to 1 article.
  • The Basic Plan is $44.99 per month for organizations that need an SEO strategy.
  • The Team Plan is $114.99 per month for teams that need collaboration.

Surfer SEO

Surfer SEO doesn’t let you leave your SEO strategy up to change. It is a perfect suite for bloggers, organizations with multiple websites, and marketing agencies. It streamlines the SEO process by gathering data, creating search engine optimized content, and conducting SEO audits. By creating SEO workflows, Surfer SEO aims to boost your organic traffic, improve rankings and makes you more visible on search engines.

Thanks to the Grow Flow, you can get real time SEO recommendations on a weekly basis. What’s more? These recommendations let you identify relevant keywords, unique topic ideas, backlink opportunities, and more. In addition to the Grow Flow, the AI SEO software also offers the Keyword Research tool to determine your target audience’s search intent.

Source: Surfer SEO

Core Features of Surfer SEO

  • Grow Flow
  • Content Editor 
  • Keyword Research
  • Audit 
  • Keyword Surfer Extension 
  • AI Outline Generator

Pricing Options

Surfer SEO offers a 7-day free trial option for any plan you consider picking up. Plus, you can give the Keyword Surfer Extension and AI Outline Generator go for free.

  • The Basic Plan charges $49 per month for small businesses and freelancers.
  • The Pro Plan charges $99 per month for medium organizations managing multiple websites.
  • The Business Plan charges $199 per month for marketing agencies.


Scalenut is an all-in-one content marketing platform to simplify your SEO content stack. It boosts businesses by planning core SEO content strategies including creating SEO optimized content, conducting keyword research and competitor analysis, real time SEO scores and much more. 

Scalenut provides solutions for different user types and industries. The SEO AI software is mostly preferred by SEO strategists, content creators and agencies. On the other hand, businesses from retail, technology, healthcare, travel & hospitality, and finance are Scalenut’s core industries serves to. 

Source: Scalenut

Core Features of Scalenut

  • Plan Content
  • Research Content
  • Optimize Content
  • NLP Analysis
  • SEO Writing
  • Content Optimizer
  • Topic Cluster

Pricing Options

Scalenut offers a 7-day free trial for any plan you would like to sign up for.

  • The Essential Plan costs $39 per month and is perfect for individual creators.
  • The Growth Plan costs $79 per month and is ideal for budding startups.
  • The Pro Plan costs $149 per month and is ideal for agencies. 


Designed for agencies AlliAI automates SEO content management, manages and scales their clients’ SEO campaigns. Built to plug into any CMS in order to optimize any type of content. With AlliAI, you can optimize your website, do keyword research, track your rankings, audit your website, and build backlinks in one single place. 

The most highlighted part of AlliAI is to deploy and test SEO changes you made instantly. When you work with multiple clients at a time, tracking every single update can be a time-consuming and tough job. AlliAI sparks at that point by starting track and test each update immediately. 

Source: AlliAI

Core Features of AlliAI

  • Bulk on-page SEO optimization
  • Live content editor
  • Real time deployment
  • Automated A/B testing
  • Self-optimizer for traffic ROI
  • Site speed optimizer

Pricing Options

No matter the size of your business, AlliAI offers a 10-day free trial

  • The Consultant Plan is $249 per month and limited to 10 members and 10 websites.
  • The Agency Plan is $499 per month and limited to 25 members and 25 websites.
  • The Enterprise Plan is $999 and unlimited team members and websites.


Is ProRankTracker the missing piece in your AI SEO tools arsenal? It is a perfect SEO suite for SEO agencies, SEOs, SEMs, and website owners worldwide. ProRankTracker allows getting accurate rank tracking results from any device, deeply analyzes and makes informed decisions based on these results while evaluating SEO progress. 

With the AI-powered automation system, it automatically generates and sends customized reports in 13 different languages to your clients about their performance on search engine results. That’s why ProRankTracker calls themselves is a must-have AI SEO software for anyone doing SEO. 

Source: ProRankTracker

Core Features of ProRankTracker

  • Rank tracking
  • Local & mobile tracking
  • Analysis & research
  • SERP analysis
  • Real time reporting
  • Mobile apps
  • Sub-accounts
  • API access

Pricing Options

ProRankTracker allows you to track 100 terms for 30 days with all premium features enabled. 

  • The Starter Plan starts at $13.5 per month for individual SEO enthusiasts. 
  • The Pro Plan starts at $89 per month for SEO professionals.
  • The Agency Plan starts at $180 per month for large agencies.


Outranking helps content teams to achieve the success of search engine optimized content strategy with AI assistance. If there are any issues with organic traffic or SERP analysis, it helps address them easily. By automating your SEO content lifecycle, you can focus on leveraging data to find opportunities that can help you rank higher.

No matter what type of content you produce for your website, Outranking makes SEO a priority. It also has a comprehensive SEO Content Editor that you can use to improve your SEO by generating meta titles and meta descriptions, optimising H2 and H3 tags, and answering FAQs. 

Source: Outranking

Core Features of Outranking

  • Advanced topic clustering automation with semantic terms
  • Deeper insights with authority gap
  • AI-powered keyword strategy
  • SEO content briefs automation
  • In-depth AI-powered SEO outlines 
  • AI copywriting
  • On-page optimization
  • AI-based internal link suggestions 
  • Tracking optimization efforts

Pricing Options

For one domain, there are 2 different pricing options Outranking offers:

  • The Starter Plan is $7 first month and then $49 starting the next month.
  • The Solo Plan is $79 per month and lets you write & optimize up to 10 articles.

For multiple domains, Outranking offers 2 different pricing options as well:

  • The Pro Plan is $149 per month and one team member can join you.
  • The Company Plan is $219 per month and two team members can join you.

SE Ranking

SE Ranking is a go-to AI SEO software for digital agencies and SEO pros. It streamlines SEO workflows and gathers detailed insights from each client to make meaningful decisions. SE Ranking can maximize your agency’s potential with local SEO add-ons, cross-tool integrations, an in-house app via API, and real time feedback. 

For your core analytics and monitoring needs, SE Ranking gather all SEO related tools under an umbrella. So, users don’t rush between platforms to do keyword research, rank tracking, competitor analysis, audit, and backlink tracking.

Source: SE Ranking

Core Features of SE Ranking

  • Keyword suggestions
  • Keyword grouper
  • Content marketing
  • AI content editor
  • Backlink tracking
  • SERP analysis & checker
  • SEO reports
  • White-label SEO
  • API

Pricing Options

SE Ranking offers a 14-day free trial option in addition to its pricing plans.

  • The Essential Plan costs $39 per month and is suitable for newbies and startups.
  • The Pro Plan costs $89 per month and is suitable for small agencies and teams.
  • The Business Plan costs $189 per month and is suitable for mid-size agencies.


Nightwatch is definitely the most accurate rank tracker on the market with a staggering 190.000 locations. That’s 50.000 more locations than any other tool on the market. Nightwatch is also special because it offers content marketers and SEO experts rank tracking of keywords on multiple search engines, so not just Google, but Bing, Youtube and Duck Duck Go amongst others.
For SEO agency owners, Nightwatch offers automatic reporting and white labeling. This means that it’s not just super easy to create them with drag and drop option, unlike the others, but you can also add your logo to your customized report.

Nightwatch AI SEO tool

Nightwatch’s plans are based on keywords

  • Starting with $32 per 250 keywords.
  • For enterprises (10.000 keywords) the charge is $559.

Core Features of Nightwatch’s Rank Tracker

  • Keyword tracking to improve your SEO strategy
  • SEO automated reporting with a simple drag and drop function
  • White-labelling for agencies to impress stakeholders
  • Granular precision – tracking down to zipcode/postcode level

Pricing Options

Nightwatch offers a 14-day free trial option before you subscribe

What are The Features of AI SEO Tools?

If you shot a glance at each of the best AI SEO software, you have already had ideas of their features. These include spotting trend keywords & topics, optimizing content for SEO, building internal links, analyzing competitors’ better ranking factors, generating meta descriptions & titles, automating SERP analysis and SEO reporting and much more. 

While some tools offer core features, others might offer more advanced features. That’s totally variable depending on your needs. But if you invest in any of the AI SEO tools in the market, better to consider the tool you choose needs to provide these features below mentioned.

Content Creation

If your goal is to create content that fits your SEO strategy, AI tools for SEO can easily do it for you. But how? Their system focuses on finding the best keywords and topics your target audience searches for. That increases the chance of your blog posts being at the top of search engine results. If there is a keyword gap between your competitors, these tools also give you suggestions based on your competitors’ content strategies, including the keywords and topics they are targeting and the types of content they are creating. So, you can target these keywords to get ranked on search engines without spending too much time on them.

Content Strategy

A solid SEO content strategy consists of some components including keyword research, content gap analysis, competitor analysis, content optimization, and content analysis. AI SEO software can help create a content strategy by providing valuable insights and data-driven recommendations. 

Such as analyzing search patterns and user behavior, identifying relevant keywords and topics, analyzing competitors’ content strategy, conducting content gap analysis, and analyzing content performance. As a result, you will create a more effective content strategy that is more likely to achieve your business goals.

Keyword Research

AI SEO tools can provide valuable data that assist you in developing content that is optimized for search engines and tailored to the needs and interests of your target audience. Search volume, competition, and other key metrics in addition to identifying relevant keywords and topics also can be provided by these tools. By using all these data, you can prioritize your keyword research and make sure that you target the most relevant keywords for your business.

Wondering what content may be good targets for your link building efforts? Artificial intelligence SEO tools identify relevant websites, articles, and other online content to save you time and effort while finding high quality link building opportunities for your business. These tools also help you analyze your existing link profiles and whether they need optimization or not. If you don’t want to get your website hurt by spammy links so consider getting help from the best AI SEO tools. 

Wrapping Up

Well, we believe that we did a deep dive into each SEO-powered AI tool from their core features to pricing plans besides how they benefit your business overall. At the end of the day, the right one will be varied depending on your needs. So, pointing out any solution as the best would not be fair.

All we can say is that be mindful of your needs and pick up the best AI SEO tools that fit your business best!