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Profitable Social Media Marketing Niches to Find New Customers (With Real-World Examples)
For social media marketing agencies (SMMA), finding a niche can mean the difference between simply sustaining the business and creating a thriving, sought-after agency. Some SMMA niches are so lucrative that targeting them can help establish you as the go-to …

Social Media Post Ideas for Digital Marketing Agencies
Let’s face it—in a digital landscape where 4.9 billion people use social media channels, simply posting regularly isn’t enough. Your content needs to resonate, drive engagement, and showcase your digital agency’s expertise. For digital agencies, this means that every post …

Short-Form Video Trends 2024: What’s Hot Right Now?
Every other day, short-form video trends emerge. Their reach is wide, and their appeal is amplified. In other words, short-form videos are taking over! (If they haven’t already.) They grab attention quickly and have become a must-have tool for content …

Creative Pride Month Ideas and Social Media Posts to Win the LGBTQIA+ Community in 2024
As Pride Month – the most colorful time of the year – approaches, shareholders, customers, and the advertising ecosystem eagerly anticipate social media feeds filled with an array of colors. Pride Month, a celebration of love, diversity, and equality, also …

Social Media Marketing Agency Pricing Guide for 2024
How much is charged for social media marketing services in 2024? With the global social media marketing industry projected to surpass $200 billion by 2024, this question is more relevant than ever. Besides, we are actually talking about an industry …

Micro-Influencer Marketing for Small Businesses: Going Big without Going Broke
Influencer marketing is rapidly evolving into a critical tool for small businesses. In the United States alone, a significant investment of $7.14 billion is projected from brands in influencer marketing for 2024. As small businesses navigate the crowded online space, …

Inclusive Social Media Content: How To Reach All Audiences
Inclusive social media content considers the diverse needs of all audiences, including users with different first languages, cultural backgrounds, dietary requirements, or disabilities such as sight loss. When creating social media posts, videos, captions, or stories, you must consider the …

Beyond Reels & Shorts: The Future of Social Media Marketing is Real, Raw and AI-Powered
The world of social media is constantly evolving, and 2024 promises to be a year of exciting innovations and breakthroughs. After several years of changes and adaptation to new realities, new horizons in social media marketing await us. It’s time …

Why Every Doctor Needs a Social Media Presence (And How to Build It!)
Gone are the days when social media was just a playground for casual interactions. Today, it’s a powerhouse, especially in the healthcare world. The healthcare industry is not left behind when it comes to the necessity of having a digital …

11 Types of Fashion TikTok Influencers
Welcome to TikTok’s vibrant world of fashion, where style meets innovation! With TikTok’s meteoric rise, fashion influencers on this platform have become trendsetters and style icons, influencing millions daily. In this blog, we dive into the varied world of fashion …

10 Free Social Media Listening & Monitoring Tools: What’s Being Said About Your Business?
Wondering what people are saying about your brand, product or service but in a more budget-friendly way? We got you covered with this free social media monitoring tools 2023 list! There’s a lot of mention going around on social media. …

Social Media for Fintech Companies: Up-to-Date Marketing Strategies
Back in 2022, Sprout Social released a report, titled “The State of Social Media Marketing in 2022,” which surveyed over 1,200 and found that 68% of consumers are more likely to trust a financial brand that is active on social …