How To Choose The Best Email Marketing Platform For Your Business

Are you getting the results you wanted out of your email marketing campaigns? 42% of marketers say their email marketing strategy is very successful. With the number of email users forecasted to increase over the next year, supporting your overall business strategy with email marketing is a no-brainer when selecting digital marketing activities to invest …

How To Boost Your Email Open Rates And Email Marketing ROI

There are several ways to boost your email open rates and email marketing return on investment (ROI). Let’s talk about three of the most efficient ones and see how you can integrate them into your strategy today. Your email marketing metrics give you invaluable feedback on how your content performs. Open rates tell you a …

7 Awesome Free Resources for Smart Email Marketers

Email marketers have a variety of tasks on their platter. From building email lists to crafting and scheduling newsletters to measuring the results, there never seems to be enough time in the day for the ambitious email marketing specialist. But as they say, it’s smart-work that wins over hard work when it comes to achieving …

Is Email Marketing Still An Effective Strategy?

Many professionals point to the premeditated death of email marketing due to the growth of social media and their consequent investment by companies. However, those who share the opinion that email marketing is no longer effective, forget when this strategy does not work is because the content of the email does not meet the interests …

How To Improve Your Email Open Rates

Email remains the standard for digital communication, as useful for one-on-one conversations with colleagues as it is for sending messages to clients around the world. For marketers, it remains a great way to connect with your audience. But as long as email remains such a popular method of communication, some challenges will also remain. Business …

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