Samsung Marketing Strategy: Key Lessons and Winning Campaigns
The world’s most tech-savvy, South-Korean rooted global brand, Samsung draws ...
Uber Marketing Strategy: How Digital Innovation and Social Media Drive Global Success
Lifestyle alterations in the mid-2000s caused the world to get dominated by mobile apps and being comfortable with fast-paced global formations, Uber has welcomed us into our lives with its controversial struggles since 2009 and boosted its brand awareness with …
How Digital Marketing Solutions Can Boost Your Ecommerce Sales
First called teleshopping in the 70s, e-commerce developed from its roots, starting out in the telephone and then expanding to the World Wide Web. It became mainstream that even more people prefer to shop from their screens than go to …
Top 8 Marketing Strategies for Your Fashion Brand
In an industry, as saturated as fashion, it can seem difficult for newer brands to grow and compete against already established companies. While it may take some work, the fashion industry will never die so long as people need clothes …
How to Surface Actionable Insights Fast for Marketing Client Meetings?
What your clients want is clarity. They need to know what’s working, what’s not, and what comes next. And fast. You’ve got a client meeting in 15 minutes. You open the dashboard, scan the numbers, and… now what? You don’t …
Agency Cybersecurity Best Practices: How to Secure Sensitive Documents
In recent years, the number of cyberattacks has risen. Several small and mid-sized businesses have been forced to shut down, including Colorado Timberline, Hearing Services, and Brookside ENT, the last of which closed after failing to recover medical files from …
6 Digital Marketing Tactics That Actually Work for Cybersecurity Startups
If you’ve started a cybersecurity company, you don’t need anyone else to tell you that you’ve entered a crowded, competitive space where standing out from the crowd isn’t just a nice-to-have—it’s essential for survival. Where you may get away with …
Why Your Agency Needs To Be Monitoring PPC Benchmarks?
PPC results don’t exist in a vacuum. What looks like strong performance in one industry might be underwhelming in another. That’s why marketing agencies need a clear way to compare their clients’ data against industry norms. Without context, even high-performing …
How Are Advanced Technologies Changing the E-commerce Industry for the Better?
The way we do business has fundamentally changed, and so has consumer behavior. The current landscape estimates a staggering growth in e-commerce. In 2023, it is estimated that retail e-commerce sales will exceed $5.8 trillion, and by 2027, sales are …
How Digital Asset Management Can Result in Better Marketing
Online and digital content is now everywhere and a huge part of all types of businesses. Managing and keeping track of your digital assets is now more important than ever. Especially as digital assets are expected to generate a revenue …
Marketing Strategy That Works: How Jewellery Brands Are Winning in 2025
The jewellery industry is more competitive than ever. Consumers have endless choices, and standing out requires more than just a beautiful product, it takes smart marketing, strong storytelling, and a brand that knows its audience inside out. At Scoop International …
Choosing the Best Marketing Agency for Your Business Goals: A Guide
Are you looking for external marketing support to boost brand visibility, launch and promote a new product, or break into a new industry? A good marketing agency can help you do all that. And more. It can, for instance, catapult …
